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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

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ActiveCampaign Features

Features Summary

Functionality

4.5

/5

1.6K

Total features

85

10 categories

ActiveCampaign features

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Responders
CAN SPAM Compliance
CRM

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

9

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

1.6K

Price starts from

9

Per month

visit website

Total Features

85

Unique features

  • Sales Pipeline Management

  • Calendar/Reminder System

  • Pipeline Reports

  • Task Management

Functionality

4.4

/5

14.7K

Price starts from

10

Per month

learn more

Total Features

121

Features in Common

60

Unique features

  • Multi-Channel Distribution

  • Multi-Account Management

  • Multi-Campaign

  • URL Customization

Functionality

4.4

/5

4.7K

Price starts from

45

Per month

visit website

Total Features

104

Features in Common

56

Unique features

  • Lead Database Integration

  • Multi-Campaign

  • SEO Management

  • Keyword Rank Tracking

Common ActiveCampaign comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Last Email Marketing Tool I'ld Ever Need

Reviewed a month ago
Pros

1. Powerful Native Integrations 2. Open API With A Lot of Options 3. World's Best Email Automation Builder 4. Powerful Segmentation 5. Site & Event Tracking 6. Reply Tracking 7. Awesome Customer Support

Cons

1. Sometimes platform doesn't load perfectly due to caching

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Active Campaign: Very good CRM on a budget

Reviewed 2 months ago

I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.

Pros

AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.

Cons

The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Slow and exasperating support that gets worse and Partnership Program frustating and limited

Reviewed 2 months ago

Finally and also important the affiliate partner system is also very limited where you can even know the name of your clients in your own panel and again the support is slow. It doesn't matter the number of accounts you manage they treat you like a common customer with slow attention protocols.

Pros

Initially has good functionalities but the support makes it all wrong. We have been using Active Campaign for more than 2 years. Things are getting worse with each month.

Cons

The top-tier support for WooCommerce Deep Data Integration Pluging takes literally months to attend and solve easy questions or difficult questions and they even don't solve them. The low-level support has a standard not useful protocol to gather evidence that only delays and makes things worse. They literraly don't read the tickets and ask the information already offered. When the ticket pass to...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Powerful, near enterprise grade Marketing Automation system

Reviewed 4 months ago

Extremely high value Marketing Automation system priced at a highly competitive rate to traditional enterprise tier Marketing Automation/CRM solutions while meeting almost 80-90% of the features and functions of traditional enterprise solutions. Many organisations that are currently on enterprise Marketing Automation solutions could easily migrate to ActiveCampaign and see a better Ux for their teams and significant savings of over 70% on their tooling costs.

Pros

A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms. Easy to setup and build automations and campaigns. Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools

Cons

Field management and auto-fill functionality is lack. Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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It's an easy to use CRM

Reviewed a month ago

Overall we are very satisfied, it gets the job done.

Pros

Dales pipeline management is really easy to manage. We've used ActiveCampaign since more than 4 years ago and the software's been really up to par to what our clients need.

Cons

Pricing and support have change negatively over time, reports are also lacking and integrations with social media platforms as well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Active Campaign - A Must Have

Reviewed 16 days ago

Active Campaign helps me send segmented communications over a long period of time without any manual work. The tags can be added and removed automatically!

Pros

This product can do so much. Even if you are just looking for an email system, this is the one to get. It can grow as your organization grows. There are so many small, backend things I used to do manually that I can automate. It's incredible.

Cons

The setup takes a LONG time in terms of getting every automation up and going. The great part is that they provide excellent onboarding, and their support team is out of this world good and patient.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best value for the price point

Reviewed 2 months ago

My email list has grown significantly and more importantly, I have an intentional way to grow and manage my list well.

Pros

I was looking for email management, landing pages, and tagging functionality. What I wanted to accomplish was not feasible from a price perspective with some other software packages. It was too expensive to add on all the right tools. Likewise, something cheap was not going to meet my needs either. AC has been a perfect compromise.

Cons

While AC does a really good job at onboarding, it's still a little steep of a learning curve. I'd love some more contextual tips, recipes, and/or internal resources to build out some key features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Active Campaign

Reviewed 8 days ago

I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a...

Pros

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

Cons

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Elite Features at a Great Price Point

Reviewed a month ago

AC gives us everything we need for ~10% the cost of some of the "bigger " options. Cracks show if you look deep, the overall product is as advertised. If you're into automation – in the true sense – you'll love it.

Pros

ActiveCampaign is built around automation, rather than flashy UI. It's a tremendous toolbox – deep hooks into other systems (often via Zapier), simple workflow and journey builders, easy data management. You can run a multi-million dollar marketing program on AC ... and we do.

Cons

AC can be slow at times, and some "killer features" of other products – pre-form user tracking on the website, flashy reporting – lack.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An important tool for preparing effective online marketing campaigns and following up on customers.

Reviewed 2 months ago

The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice.

Pros

I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers...

Cons

I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Active Campaign is the best email marketing software for startup brands & solopreneurs

Reviewed 5 months ago

The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way.

Pros

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

Cons

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Activecampaign Best email marketing software

Reviewed 6 months ago

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

Pros

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Cons

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy Organization Of My List & My Favorite CRM

Reviewed 7 months ago

My overall experience has been very good. When I was first getting to know the system I used their chat support to figure things out and they sent me step by steps screen shots and customized video walkthroughs. That's what really won me over, knowing I can do just about anything I needed and instead of trying to take half a day to figure out how to do it on my own, they simply walk me through it now.

Pros

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star. They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

Cons

I don't really have anything to add here. It's easy to use and the support is fantastic.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best CRM for HIPAA

Reviewed 8 months ago

It's immensely positive. Their support is quick when you have questions. They are very helpful. They have teams of people there to help educate you on how to improve your implementation of the product. It's very special and encouraging.

Pros

I went into ActiveCampaign knowing nothing about CRM's. I figured it out and implemented it with ease and that's quite a contrast to Salesforce, SugarCRM, KEAP. The interface is easy to understand and setup is intuitive. Support is incredible and they are constantly improving the product and hiring good people. When they add new products they are well planned out and tested.

Cons

I wish they would add conditional logic to forms. Their API support for developers could also be improved. They could also add more form types to allow a question by question path like Typeform but that's minor.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I always recommend Active Campaign for Funnels and Lead Nurturing strategies.

Reviewed 8 months ago

Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches.

Pros

What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed.

Cons

Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Active Campaign LOVE!

Reviewed 8 months ago

I LOVE ActiveCampaign. I feel that the tools are evolving and relevant for my business. It has transformed my ability to identify leads, track their progress, convert contacts into members, and track and respond to their journey within my website and club.

Pros

I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them!

Cons

I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign, 4 Months In

Reviewed 9 months ago

Although I'm fairly new to AC, I manage it for multiple others at my organization, so I've been deeply entrenched in it for the last 4 months. The learning curve wasn't too steep, the onboarding/training were all very good, and any time I've had an issue, the Customer Service has been top notch. There are some minor issues that are clunky (as described above) and I'd like an easier way to do reporting/analytics, but no software can do everything. All in all, their service and their respectable feature list make AC a very good value and a good choice for anyone who isn't total Type A :)

Pros

The Customer Service is stellar, especially for being chat-based. As a previous HubSpot user (which is prohibitively expensive), AC comes pretty close to delivering all the essential features and the ease of use between the two platforms is night and day. AC is, for the most part, pretty intuitive. They also have better onboarding/training.

Cons

There are some seemingly very basic features that are missing. That being said, I'm able to create 'workarounds' to get what I need, but the workarounds do cause unnecessary work. Specifically, I can't automate task assignment at the Contact or Account level so I have to create and organize wholly unnecessary Deals and Deal Pipelines to do what I need to do. The other (minor) frustration is not being...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Value For Your Email Marketing Channel

Reviewed a year ago

In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pros

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Cons

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A convenient All-in-One CRM and Automation

Reviewed a year ago

In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface.

Pros

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

Cons

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Finally.

Reviewed a year ago

The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly.

Pros

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

Cons

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Prettayyy... Prettayyy.. Good

Reviewed a year ago

Choosing Active Campaign has been a great move for us to save some money but I would caution folks who are looking for hands-on account management and support or who are not technically proficient. We have a pretty technically sound team so we did all of the set up ourselves - given my experience with our account manager - I'd be worried if he was responsible for helping a less technical team set up their account/integrations etc.

Pros

We came to Active Campaign from Pardot and what we like MOST is the price difference. AC is much cheaper and has all the core functionality (and more) that you need to set up a pretty robust marketing automation and customer support system.

Cons

I gotta say the one detractor from giving them an all-around 5 star review has been the unresponsive nature of our contacts there. I have had a few billing questions and was trying to move to an annual contract and my dedicated account rep just flat out hasn't responded in weeks. I had to go back to the guy who originally sold us the software to get the invoice and forms I needed. I also tried to follow up with both of them to make sure we were good on the annual plan and haven't heard anything from either of them. So I have to say the customer support (from a billing/account management perspective) has been sub-optimal.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Had to switch from MailChimp

Reviewed a year ago
Pros

I like how straightforward and intuitive the software is. -- I can actually see a visual flow map of the customer journey, I can create automated series and then schedule them easily, I can create a standard template for my weekly video campaign and then customize it without revisiting old or pre-designed templates; I wasn't able to do any of those things intuitively with MailChimp. I have fewer than...

Cons

Honestly I don't have any feedback about what to improve yet; I've been using ActiveCampaign for just a couple weeks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Affordable option to get into marketing automation

Reviewed a year ago

Overall, they have a leg up over other email marketing apps with their class-leading automation system. Newbies will probably complain about the template composing feature. It's nowhere near as easy as Mailchimp or Aweber. But I have a designer compose my newsletters in Stripo, which is inexpensive. And they have a one-click export into Activecampaign. This works for me. I average 28% open rates on newsletter blasts. I'm happy with that kinda performance.

Pros

Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business. We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales. Another great feature is the site tracking....

Cons

It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you. Otherwise, it's like driving a Ferrari and not going faster than 120 kmh.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign is great!

Reviewed a year ago

After nearly two years, I'm very pleased with ActiveCampaign. It's a well thought out feature rich platform. In my opinion there isn't another service on the market that can beat them for what they provide.

Pros

1. The automations. It makes complex automations easy to understand and seemlessly blends the users interactions in my app with emails in their inbox. 2. The email designer Easy to use and great templates to get you started 3. Reliability & Peace of mind Once you set up your automations it's a great feeling to know that it will run like clockwork. 4. API I was quickly able to interact with ActiveCampaigns API and it runs so perfect! It gives me such power over how users interact with my application. Literally any interaction a user makes with my application, I can capture and add to their contact profile and send them through automations in regards to their actions / inactions. Super Powerful!

Cons

1. No Sandbox mode There's only one mode to use the software and that's live. This means you have to be mindful when generating software tests as you can end up sending emails to dummy accounts as ActiveCampaign doesn't differentiate between a Live and Sandbox version. I would be super greatful if there was a sandbox mode that could be used for testing my applications and not worry about passing...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Features, Good Reliability

Reviewed a year ago

I needed something simple enough to train staff to use, but with the ability to do crazy, advanced things. Over the last decade+ I had been using numerous competitors, but think I might have found a permanent home with ActiveCampaign after using it for two years.

Pros

The automations are where ActiveCampaign really wins. You can do almost anything you'd want to do, and it really helps with the ability to track and move leads through a funnel.

Cons

There is no way to group together TAGs. This makes it difficult to keep track of them all when you use external software that might be creating tags based on prospect activity. However, because of the ways Automations works, you rarely have to use TAGs. You can keep leads spinning around inside Automations, following unique paths, for the entire sales cycle.