ActiveCampaign Features List

ActiveCampaign Reviews

ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation

4.3/5 (159 reviews)
7,350

ActiveCampaign Feature Summary

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support
  • A/B Testing

ActiveCampaign Features In Depth

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (339 other apps)
Activity Dashboard (175 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (129 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (166 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (131 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (127 other apps)
Third Party Integration (163 other apps)

Competitor Feature Comparison

A/B Testing
API
Activity Tracking
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
Branching
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click-Through Tracking
Contact Database
Contact History
Contact Management
Content Management
Conversion Rate Optimization
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Email Marketing
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Event Triggered Email
Follow-up Scheduling
Forms Management
Geolocation
Image Library
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Mailing List Management
Market Segmentation
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Pipeline Management
Pipeline Reports
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Rules-Based Workflow
SMS Integration
Scheduled Emails
Subscriber Management
Subscription Services
Template Management
Third Party Integration
Tracking Features
Unsubscribe Database
Visitor Targeting
Visitor Tracking
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
Branching
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click-Through Tracking
Contact Database
Contact History
Contact Management
Content Management
Conversion Rate Optimization
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Email Marketing
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Event Triggered Email
Follow-up Scheduling
Forms Management
Geolocation
Image Library
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Mailing List Management
Market Segmentation
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Pipeline Management
Pipeline Reports
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Rules-Based Workflow
SMS Integration
Scheduled Emails
Subscriber Management
Subscription Services
Template Management
Third Party Integration
Tracking Features
Unsubscribe Database
Visitor Targeting
Visitor Tracking
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
Branching
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click-Through Tracking
Contact Database
Contact History
Contact Management
Content Management
Conversion Rate Optimization
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Design Management
Drag & Drop Interface
Drip Email Marketing
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Event Triggered Email
Follow-up Scheduling
Forms Management
Geolocation
Image Library
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Mailing List Management
Market Segmentation
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Pipeline Management
Pipeline Reports
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Rules-Based Workflow
SMS Integration
Scheduled Emails
Subscriber Management
Subscription Services
Template Management
Third Party Integration
Tracking Features
Unsubscribe Database
Visitor Targeting
Visitor Tracking
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App

Mobile apps

iOS App


7 reviews

See all iOS Apps

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


0 reviews

See all Android Apps

ActiveCampaign Feature Reviews

25 reviewers had the following to say about ActiveCampaign's features:

Yisrael Segall

Great support, great tool, been most helpful

2017-07-27

easy campaign creation.

Pros

Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns.

Cons

The inability to a/b test automation campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Useful CMS but design could use some work

2018-02-08

staying in communication with different stakeholder groups

Pros

The live chat feature is by far the best I've experienced in my time as a marketing professional.

Cons

The "reports" feature could be better - I wish there was a capability to export the data for multiple campaigns in spreadsheets for better data analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi there!

Thanks so much for leaving us a review. We appreciate hearing from our users.

We're continuing to update our reporting features, but if there's ever anything specific you'd love to see, please let us know (ideas.activecampaign.com) so we can get it on our radar!

Thanks again from your friends at ActiveCampaign!

Read more
AJ Silvers

Great email marketing app with in built split testing and custom tagging capabilities

2018-04-05

Easy to use and powerful email marketing app.

Pros

Any good marketer will tell you that you're probably only a few split tests away from scoring a home-run campaign but split testing individual emails in a campaign sequence or split testing across different campaign sequences can be near impossible in most apps.

Cons

At times the UI can feel a little hard to navigate with some of the features seemingly buried in menu options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi AJ,

Thank you for leaving a review! We appreciate hearing what is and isn't working from our users and we're so happy to hear that you're enjoying the platform! We're continuing to make updates, so stay tuned!

Thanks again from your friends at ActiveCampaign!

Read more
Avery Johnson

Works as well as you would need it to.

2018-01-23

Pros

I used Active Campaign to set up a sample email campaign for a large home builder, and they were pleased with the level of functionality that it provided.

Cons

It is not the most customizable email marketing platform, from a design perspective.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Avery,

Thank you so much for taking the time to leave us a review! We're happy to hear you like the platform and find it easy to use.

We're constantly updating the platform, so if there's anything design-wise (or anything else!) that you'd love to see in the future, we'd highly recommend adding it to ideas.activecampaign.com - our internal team goes through every one.

Thank you again from your friends at ActiveCampaign!

Read more
Nhi Nguyen

Does all the basics just fine, not ideal if you want to get super advanced

2018-01-02

Pros

- simple and easy to use/set up - contact import is really nice - has a lot of zapier connections/integrations - automation functionality is really nice for simple drip email campaigns - contact search can get pretty granular - support can be helpful, but usually slow - has a lot of options for email sends (one-off, time-based, a/b tests, etc.) - has site tracking and event tracking capability whereas most low-cost automation platforms only do site - lots of if/then conditional triggers for automations so you can get pretty targeted with your emails - really cheap if you're looking for an automation platform that has all the essentials

Cons

- limited API use; their API is bad - custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors - their reporting is pretty garbage... can't manipulate data, export results, or anything - seems to go down more often than it should which really impacts customers - not a lot of out-of-the-box integrations with other big software platforms - you can't send an email within an automation drip on a specific date or time... just date/time intervals - missing some small, but key functionality that most other big automation platforms have

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Tahir Mehmood

Active Campaign - Email Marketing & Marketing Automation

2017-09-13

Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros

It has: Multiple sending IPs Less restriction of Bounce & Spam Easy to use Cheap and competitive price in the market very good customer support

Cons

It lacks in the features: Email template designer Reports section of Automation It will not track until prospects clicked an email sent through Active Campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Awesome CRM and marketing automation tool for those who want to create and manage market strategies

2018-01-11

This software gives us everyday the opportunity to fastly make marketing decisions and plan some marketing campaing, for user research, get market data, and also we can learn a lot from the data that is beautifully displayed in a huge dashboard with nice reports.

Pros

It's a software that allows you to design, track and meassure your marketing goals, using a lot of tools for every specific activity you want to cover and take care on.

Cons

It could be a little bit difficult for those who doesn't know nothing about marketing automation and crm software, but they have an incredibly detailed documentation that gives you the opportunity to learn everything about the software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi there!

Thank you for leaving us a review and we're happy to hear that you're enjoying the platform. Definitely reach out to our Support and Success teams if you'd ever like to set up a one-on-one to go more in-depth into things if you're confused. And our Facebook group, Slack and forum are all helpful places to reach out to other power users!

Thank you again!
Your friends at ActiveCampaign

Read more
Veit Mehler

It's good, but not quite there

2016-12-08

One thing I found with their campaign builder is that it takes quite a long time to respond.

Pros

It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering ActiveCampaign

If you are contemplating the highest price point, contact OntraPort about their starter plans.

Source: Software Advice
Helpful?   Yes   No
Read more
Don J.

Great tool for email marketing campaigns

2018-05-31

Pros

You can create custom fields, tag contacts for easy search, send automated emails and receive autoresponders, use their templates or design your own.

Cons

Its a learning curve to get the most out of it, but its still one of the best option for email marketing automation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Marcy Bergman

Great e-mail marketing solution!

2018-03-27

Pros

Active Campaign is a wonderful e-mail marketing tool.

Cons

Active Campaign just has a one-off email at a specified time that is blasted to all contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Marcy,

Thanks so much for leaving us a review! We're happy to hear you're loving ActiveCampaign.

We'd recommend setting up a one-on-one to talk through any questions you have or to see if our specialists can help you with the problems you're having. It's a completely free service! https://www.activecampaign.com/support/1on1/

Thanks again from your friends at ActiveCampaign!

Read more
Ashley M.

The Best Marketing Automation Tool

2018-03-01

Increased response on email campaigns.

Pros

I use Active Campaign for a short time now but I can say is the best marketing automation and campaign tool out there.

Cons

Otherwise I do not much to complain about Active Campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Ashley,

Thanks so much for leaving us a review! We're so happy to hear that you're loving the platform. We'll make sure to show your feedback to our internal Support team.

Also, thank you on your feedback regarding templates. We're constantly making updates to the platform, so if there's something specific you'd like to see, please send the ideas our way! (ideas.activecampaign.com)

Thanks again from your friends at ActiveCampaign!

Read more
Anonymous
A verified reviewer

Best overall bang for your buck in the email marketing category

2018-03-30

It's a great all-in-one email marketing solution, with the potential to use it as a fully integrated CRM as well.

Pros

Great visual campaign builder.

Cons

UI is slow, buggy, and unintuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi there,

Thanks for leaving us a review! Happy to hear you're enjoying the platform. We appreciate the feedback and if you're ever having any issues, please reach out to Support right away so we can fix it for you!

Thanks again from your friends at ActiveCampaign!

Read more
Anonymous
(Publishing company, 201-500 employees)

Great starting marketing automation package

2017-12-05

Pros

I was able to not only set up a test campaign in just a few minutes, but also was able to sync it with a sample data set within my CRM.

Cons

Also, while it does work in conjunction with our CRM, the unique ID in Active Campaign seems to be the e-mail address which makes it difficult to build complex profiles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi there!

Thank you so much for you found us both easy to use and cost effective. We appreciate the feedback on the trial length, as well! You're always welcome to reach out to our Support team and they'll happily extend your trial for a bit if it's helpful.

Thank you again for your review!

Read more
Michael Ajit Nanda

Engage your customer with proper segmentation

2018-05-19

Automate the marketing and segment your most valued and active prospects.

Pros

The automation of emails works great in ActiveCampaign, we can automate the right content to the prospect according to their responses and frequent behaviour. - Integrating the marketing and sales processes has made the approach very easy and effective

Cons

Need improvements in API access, reports and definitely the customer support, if they make the customer support more frequent, can be a better option than other software, who are charging higher.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Andrey Fedorov

Very powerful email marketing platform which can automate your business

2018-01-30

You can automate anything with this smart and reliable email marketing platform.

Pros

My favorite feature is Automations.

Cons

I wish it was more comfortable to view reports on your split-test campaigns as you can see the final results only, but not which version was winning and which confidence level was achieved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Andrey,

Thank you so much for leaving us a review! We're so happy to hear you're loving ActiveCampaign and that Support has helped you resolve any issues you've had quickly!

We're making improvements to our reporting feature and appreciate the feedback. If there's ever anything you'd like to see, don't hesitate to let our internal team know at ideas.activecampaign.com

Thank you again from your friends at ActiveCampaign!

Read more
Rajeev Sharma

Best marketing automation software out there

2018-05-24

Tagging, abandoned carts, CRM

Pros

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Rajeev,

Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team!

Thanks again from your friends at ActiveCampaign!

Read more
Brook Borup

Great Value for Email and Automation!

2016-12-08

I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners.

Pros

Automation

Cons

A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Kelly

A decent ESP with lots of configuration options but geared towards sales teams.

2018-03-04

Pros

Decent pricing for the features of what normally cost more with an enterprise-level CRM and marketing platform.

Cons

We switched from ActiveCampaign to Campaign Monitor and noticed our deliverability increased, which had a direct effect on higher open and click rates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi David,

Thank you for your feedback. We truly appreciate what is and isn't working for our users. If there's any other feedback or idea you'd like to give, you can also add it to our feedback page at ideas.activecampaign.com

We're also so sorry to hear you didn't have the best experience with our Support team. We try to respond as soon as we can + have a live chat every Monday - Friday from 8 am - 4 pm CST.

Thank you again from your friends at ActiveCampaign.

Read more
Shahram Sedehi

Most visual system for Email Marketing Automation Strategy

2018-05-07

I could really understand how email marketing automation works by working with the visual map.

Pros

Active Campaign makes it easy, because it gives me a visual interactive map of every element in my email marketing strategy!

Cons

The lite plan lacks CRM capabilities, such as lead scoring and deal flow which means I have to upgrade!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott A. Dennison

Verified Reviewer

When you're ready for automation...

2016-05-31

Today we have many choices at all price points to help us with email marketing, but Active Campaign stands alone for all that it offers.

Pros

The automations and tagging process makes it easy to segment your email lists -- doing so always increases your sales.

Cons

There is a bit of a learning curve - but their support is there to help you through it.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Declan Dunn

Powerful marketing automation tools, CRM, and the power to understand your audience.

2016-12-05

The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

Pros

Reporting that helps quantify engagement and ROI

Cons

CRM was not the strongest, yet enough for our needs Marketing automation services generally are separate from emails you send to larger lists in my approach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering ActiveCampaign

Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

Source: Capterra
Helpful?   Yes   No
Read more
Elmo Lombard

One of the best Marketing Automation tools for small and medium businesses

2018-05-01

Automated marketing without breaking the bank and I could set it up myself without costly consulting fees.

Pros

Active Campaign is super easy to setup and to use, their support is very good.

Cons

Although their reports is good I think they can improve on them especially the speed and layout is not up to par.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jesus Perez

Powerful Email Marketing with Automation

2018-02-06

Pros

You can assign tags based on behaviors in emails, on your website or when filling out forms.

Cons

The email builder is nice, but it fails at providing a way to create simple letter-style emails with multiple images inserted inside the text (ie text flowing around left or right aligned images).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Jesus,

Thank you so much for leaving us a review! We're happy to hear you're enjoying the platform. We appreciate any and all feedback. If you'd like, we'd encourage you to add your ideas for the email builder to our internal page for the team to see (ideas.activecampaign.com)

Thank you again from your friends at ActiveCampaign!

Read more
Nathan Romano

Email marketing with data analisys done right

2018-02-16

Knowing everything in your campaign, knowing your subscribers, being able to reach people in different ways.

Pros

Active campaign is one of the top email marketing platforms for a reason, they also have a high level of analytics, an integrated CRM, and you can have emails, messages on screen or even sms in your campaigns, this makes it very powerful.

Cons

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveCampaign


Hi Nathan,

Thanks so much for the glowing review! So happy to hear you're loving the platform. We appreciate the feedback!

Thanks again from your friends at ActiveCampaign!

Read more
Anonymous
President & Founder (Marketing and Advertising company, 1-10 employees)
Verified Reviewer

The best automation triggers out there.

2017-10-12

Pros

Automation triggers are very comprehensive and allow for lots of customization. The drag and drop templates are good too.

Cons

The reports should be able to give more "slicing and dicing" by time frame chosen by user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more