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ActiveCampaign vs Agile CRM Comparison

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Overview

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

8.99

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.4K

5

4

3

2

1

1.6K

649

112

28

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.1

522

5

4

3

2

1

250

161

62

21

28

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

Agile provides a reliable database for all things from quality findings to ECO change implementations. Customized reports are a nice feature and searching is made easy.
It has powerful features and many integrations. I like the freedom to customize and the many campaign nodes make campaigns and flows very powerful.
Automated campaigns are easy to set up and work well and the customer support system is effective. The experience of using agilecrm has been practical and effective, as well as being cost effective.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

I cancelled it in December of 2019. They charged me for it in January of 2020, so I called them and cancelled again.
The second strike came when our account was re-activated and AgileCRM charged us for the months that our account was locked and shutdown.
The tool is convoluted, a bit hard to grasp for non technical people and the customer support is some of the worst I've ever encountered.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review18 days ago

Key features

  • Total features139
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Account Management
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Automated Publishing
  • Automated Routing
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Autoresponders
  • Behavior Tracking
  • Billing & Invoicing
  • Blended Call Center
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Specific Signature
  • Canned Responses
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Computer Telephony Integration
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Mac Devices
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Geotargeting
  • Goal Setting/Tracking
  • HTML Editor
  • Help Desk Management
  • IVR
  • Image Library
  • Inbound Call Center
  • Inbox Management
  • Influencer Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Issue Management
  • Kanban Board
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Leaderboards
  • List Management
  • Live Chat
  • Location Tracking
  • Macros/Templated Responses
  • Manual Dialer
  • Marketing Automation
  • Mass Texting
  • Milestone Tracking
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Notification Scheduling
  • Opportunity Management
  • Outbound Call Center
  • Pageview Tracking
  • Percent-Complete Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Portfolio Management
  • Post Scheduling
  • Power Dialer
  • Predictive Dialer
  • Preview Dialer
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Product Catalog
  • Progressive Dialer
  • Project Planning/Scheduling
  • Project Tracking
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recurring Tasks
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Resource Management
  • Response Management
  • Revenue Management
  • Routing
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Shared Inboxes
  • Signature Creation
  • Signature Management
  • Signature Templates
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Source Tracking
  • Spam Blocker
  • Sub-Task Management
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Editing
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Team Management
  • Template Management
  • Territory Management
  • Third-Party Integrations
  • Time & Expense Tracking
  • Time Tracking
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Win/Loss Analysis
  • Workflow Management
  • Total features218
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Account Management
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Automated Publishing
  • Automated Routing
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Autoresponders
  • Behavior Tracking
  • Billing & Invoicing
  • Blended Call Center
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Specific Signature
  • Canned Responses
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Computer Telephony Integration
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Mac Devices
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Geotargeting
  • Goal Setting/Tracking
  • HTML Editor
  • Help Desk Management
  • IVR
  • Image Library
  • Inbound Call Center
  • Inbox Management
  • Influencer Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Issue Management
  • Kanban Board
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Leaderboards
  • List Management
  • Live Chat
  • Location Tracking
  • Macros/Templated Responses
  • Manual Dialer
  • Marketing Automation
  • Mass Texting
  • Milestone Tracking
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Notification Scheduling
  • Opportunity Management
  • Outbound Call Center
  • Pageview Tracking
  • Percent-Complete Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Portfolio Management
  • Post Scheduling
  • Power Dialer
  • Predictive Dialer
  • Preview Dialer
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Product Catalog
  • Progressive Dialer
  • Project Planning/Scheduling
  • Project Tracking
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recurring Tasks
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Resource Management
  • Response Management
  • Revenue Management
  • Routing
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Shared Inboxes
  • Signature Creation
  • Signature Management
  • Signature Templates
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Source Tracking
  • Spam Blocker
  • Sub-Task Management
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Editing
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Team Management
  • Template Management
  • Territory Management
  • Third-Party Integrations
  • Time & Expense Tracking
  • Time Tracking
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Win/Loss Analysis
  • Workflow Management

Integrations

  • Total integrations610
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations115
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AO
AvatarImg

Ahmed O.

Marketing and Advertising, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great marketing campaign tool, but with weak Sales and CRM platform

Reviewed 6 years ago

Overall its good and we still utilize it for some of our clients, but for our own company, we are using agile.

Pros

It has excellent email campaign automation and has plenty of pre-made templates for you to use. As far as email campaigns are concerned, its probably one of the best, but its CRM and sales functions are weak, and its on the pricy side when compared to something like Agile crm thats an all in one suite.

Cons

It is pricy when you want more features and contacts. Yes, they give you more users for the price, but for me, I don't need more than 2 users.

JR
AvatarImg

Jamie R.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Not enough CRM

Reviewed 8 years ago
Pros

Seems inexpensive, other than that it seems more of a marketing tool

Cons

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

JN
AvatarImg

Jodi N.

Writing and Editing, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

Requested Cancellation - Still Charged, Refused Refund

Reviewed 4 years ago

No complaints until we tried to cancel service. Requested cancellation on 06/05/2020, the first available time to speak with rep was listed as 06/08/2020. Charged monthly amount on 06/06/2020, although we had initiated cancellation day prior. Rep and company have referred to the no refund policy, and asked for additional evidence that we tried to reach out to cancel. Had the system allowed the end user to process cancellation in account settings, this nonsense could have been avoided. Seems disingenuous to allow end user to add or upgrade services, but not to cancel. Absolutely ridiculous.

Pros

Easy-to-use and a good way to reach subscribers.

Cons

Did not support API integration with our CRM.

RP
AvatarImg

Rene P.

Accounting, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A great CRM and email tool for marketing!

Reviewed 3 years ago

Much preferred it to other more expensive options out there. Would definitely recommend.

Pros

Great value, easy to use and set up campaigns, really good email management.

Cons

There could be a better CRM / deals feature

FF
AvatarImg

Farzeen F.

Insurance, 5,001-10,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Insurance

Reviewed 6 years ago

CRM and marketing.

Pros

The best thing I like about this software is Marketing and CRM utilization. There is a great deal of efficiency aimed at the status of marketing content, the ability for a user to plan ahead using their own threshold measurements (level), and multiple user advantages.

Cons

The software is difficult to set and also pricey.

BN
AvatarImg

Bryan N.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Automation Software Out There!

Reviewed 4 years ago

We've been using Active Campaign for several years. We wouldn't use any other service.

Pros

Ability to design great email ads, retargeting based on clicks, opens, etc. marketing automation based on certain pages or links clicked on, very user friendly CRM, Reporting on all services within the software.

Cons

CRM could be better but it's still user friendly

AK
AvatarImg

Allen K.

Wholesale, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Very easy to use system

Reviewed 2 years ago

Overall, I like the software. At times it can be too bulky and slow down. But overall, it's much more useful than Mailchimp and more cost-effective than Hubspot. I don't like how inexperienced the representatives are. They need more experience and training. It may actually pay to discount the software and refer clients to ActiveCampaign consultants that are much more skilled with the system.

Pros

How easy it is to run an email campaign and tag contacts based on rules.

Cons

The CRM needs improvement. I understand its not meant to be a full-fledged CRM but it has the potential, so why not make it one?

AvatarImg
AvatarImg

Philip G.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ActiveCampaign logo

ActiveCampaign

A great alternative to InfusionSoft - Active Campaign automates you mailing.

Reviewed 7 years ago
Pros

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Vendor response

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

PH
AvatarImg

Paul H.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign

Reviewed 4 years ago

It's great for newsletters and drips.

Pros

It's great for newsletters and communicating with drip campaigns.

Cons

It's hard to manage your contacts like a CRM

ES
AvatarImg

Ed S.

Marketing and Advertising, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple and affordable Marketing Automation Platform

Reviewed 3 years ago

Really positive experience building my marketing automation campaigns for lead generation

Pros

Visual funnel builder marketing automations

Cons

Not a strong sales crm built into the platform

RM
AvatarImg

Rinor M.

Real Estate, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Avis client Rinor Mustafa

Reviewed 2 years ago

J'ai connu activcampaign grâce à des formations en marketing d'automation au sein de mon parcours scolaire

Pros

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Cons

le CRM que je ne comprend pas trop encore

Showing original review in French. See translation

AC
AvatarImg

Amy C.

Health, Wellness and Fitness, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great CRM

Reviewed 3 years ago

Easy to automate CRM

Pros

Easy to use for CRM, automation, scheduling email campaigns

Cons

Nothing to complain about, but I don't use many features.

AvatarImg
AvatarImg

Rajeev S.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best marketing automation software out there

Reviewed 6 years ago

Tagging, abandoned carts, CRM

Pros

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Vendor response

Hi Rajeev, Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team! Thanks again from your friends at ActiveCampaign!

AM
AvatarImg

Anshul M.

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

ActiveCampaign User & Partner Review

Reviewed 3 years ago
Pros

Automation, simplicity, CRM, integrations

Cons

Expensive as the tiers go up and additional costs for adding features such as Conversations. Performance deficiency. Some basic level integrations require a plan upgrade.

LR
AvatarImg

Lynne R.

Management Consulting, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great cost effective alternative to Hubspot

Reviewed 3 years ago

Excellent.

Pros

Automation features, ease of use and customer support are fantastic.

Cons

Integration with Linkedin, difficult to import previous historical CRM notes

SW
AvatarImg

Stephen W.

Music, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best Email CRM That Exists

Reviewed 4 years ago

Will never use another CRM!

Pros

It is incredibly easy to use, and the automations are insanely advanced & user-friendly. Perfect software for any business.

Cons

There is nothing I dislike about ActiveCampaign. I have used many CRMs, and nothing compares.

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Verified reviewer

E-Learning, 11-50 employees

Used monthly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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ActiveCampaign

Lots of potential, not there yet

Reviewed 3 years ago

The biggest problem this company has is training and support. It's very hard to know how to use their product, and they don't have the investment in support that they need.

Pros

Their marketing automation and marketing tools are their strength.

Cons

The CRM an interaction with the sales team is very weak.

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Verified reviewer

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Few things to keep in mind about Active Campaign

Reviewed 6 years ago

It is worth having CRM software.

Pros

1. It helps me to collect leads and translate them into potential customers by fetching or collecting data from various source via emails, chat and form submission. 2. I like it's automated email feature that automatically send follow-ups to the leads. It saves me a lot of time to work upon other things.

Cons

1. Recently I experienced a bug which is emails/replies (which I use to send through the AC) were not getting delivered to the leads. But I spoke to their support team and they managed to fix that issue. It is not anymore. Keep up the good work. 2. Creating automation is quite complex, it should be more easy and user friendly. Suggestions: Add a tool-tip at each event/action.

LC
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Léandre C.

Retail, 11-50 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Great for SMBs

Reviewed 4 years ago

So far I only used it for simple campaigns, but it's been easy to set up, and the split testing features have helped us to gain great insights in a few emails.

Pros

Automations, and the conditional content. All features related to split testing are also great.

Cons

The CRM is a little bit shallow compared to other options.

JG
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Josh G.

Recreational Facilities and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Great onboarding experience

Reviewed 3 years ago
Pros

Incredible support during onboarding , they were very supportive

Cons

Lack of customization for crm features, in terms of their default display

JA
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Jeri A.

Nonprofit Organization Management, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Robust contact managment for the price

Reviewed 4 years ago

We are a consulting firm with two consultants and this software works well for lead tracking, contact management, and we'll soon be using it for marketing

Pros

Easily tracks emails and leads; I like how it manages the sales pipeline and deals

Cons

It's more complex than our other CRM so there's a learning curve.

SB
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Shira B.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

ActiveCampaign, you are a GOLDMINE!

Reviewed 2 years ago

Our customers are feeling like the emails are written JUST to them! based on the awesome segmentation feature, and the way ActiveCampaign can break down and split up the demographics of our leads, we are on the road to more and more sales!

Pros

ActiveCampaign was suggested to me by a colleague after I was showing disappointment from another product. Once I joined, it was love at first site! The emails are stunning, the analytics are accurate and really help us know our strengths and weaknesses, Amazing dashboard, and the way it tracks our leads is *chefs kiss*! Amazing amazing ! couldn't be more impressed.

Cons

The pricing was a bit high, but once we started we noticed the return on investment. and we found another CRM to be more useful to use, so we don't use AC's CRM.

rp
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robert p.

Machinery, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

best crm out there

Reviewed 2 years ago
Pros

the CRM is the most effecant programing.

Cons

its hard for beginners of the software.

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Verified reviewer

Construction, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

ActiveCampaign has Autonated our follow-up

Reviewed 8 years ago
Pros

Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons

Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

DB
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Dorris B.

Professional Training & Coaching, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I highly recommend ACtiveCampaign very user friendly and fabulous support

Reviewed 4 years ago

I have the level that gives you support and trust me it is a fabulous feature when you need some help.

Pros

That is was easy to setup email campaign

Cons

So compared the former CRM I was using I actually have no Cons