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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

DTC Brands on Shopify & WooCommerce (WordPress), Ecommerce companies, & retail brands looking to engage customers on online media.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.4K

5

4

3

2

1

1.6K

641

109

27

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.7

22

5

4

3

2

1

16

6

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

It is fun to work with this team. We had good support from people like Santosh and Siva to enable the entire shop even if we were not on a plug-in kind of e-commerce platform.
It offers robust features and excellent customer support, making it a top choice for efficient communication with customers.
I really like the way it is designed. Easy to handle and great support.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

Because it may solve the customers problem in real time.
Not giving real time features apart of Work flow. Customer Data and tag not visible properly showing when we try to broadcast template to our customers.
Doesn't work well with Safari browser. We tried & were told to use Google chrome.
  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features139
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Client Management
  • Code-free Development
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Recovery
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Sales Teams/Organizations
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Interactive Content
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-Configured Bot
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features48
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Client Management
  • Code-free Development
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Recovery
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Sales Teams/Organizations
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Interactive Content
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-Configured Bot
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations590
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations5
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

Alternatives

Explore similar apps

User reviews that mention these apps

CB
AvatarImg

Cédric B.

Sports, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

indispensable

Reviewed 3 years ago
Pros

La gestion des mails mon utilisation est simple

Cons

Aucuns je n'en ai pas trouvé. mon utilisation est simple

Showing original review in French. See translation

ry
AvatarImg

rubert y.

Internet, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Je le recommande vraiment parfait pour une campagne

Reviewed a year ago

a mon humble avis j ai pas encore rencontrer un bug avec activa jusqu' ici

Pros

logiciel simple a utiliser avec une fonctionnalité réussie je dirais excellente

Cons

a mon humble avis jusqu'ici j ai pas encore rencontrer un bug avec activa

Showing original review in French. See translation

CG
AvatarImg

CRISTIAN G.

Retail, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

SEMPLICE MA COMPLETO E POTENTE

Reviewed 4 years ago

Le automazioni di ActiveCampaign mi hanno permesso di mettere in campo strategie che altrimenti con altri metodi sarebbero state molto complesse

Pros

Il software è davvero molto semplice da imparare, configurare ed usare. Mi aiuta molto nei processi comunicativi e di vendita della mia azienda.

Cons

L'unico aspetto negativo rispetto ai concorrenti è un aspetto dei form poco intrigante

Showing original review in Italian. See translation

AM
AvatarImg

Antonino M.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Strumento fondamentale per marketing automation

Reviewed 3 months ago
Pros

La possibilità di configurare in modo semplice funnel anche complessi e la facilità di risalire ai risultati operativi delle campange

Cons

Trovo abbastanza complesso l'utilizzo del sistema a punti

Showing original review in Italian. See translation

AvatarImg

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Value for Money

Reviewed 3 years ago

Active Campaign is a great alternative to more expensive products. It offers new features timely and is very easy to use.

Pros

Predictive Sending. Love that we can leave this to Active Campaign to decide the best time to send emails.

Cons

Not able to identify duplicate contacts. Would love to see some AI at play. Perhaps a notification on the contact detail page for potential duplicates.

DT
AvatarImg

Daniele T.

Internet, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Un ottimo software per la gestione delle proprie campagne email

Reviewed a year ago

Utilizzando ActiveCampaign abbiamo abbassato i costi e incrementato le revenue delle nostre campagne pubblicitarie.

Pros

Devo dire che da quando abbiamo iniziato ad utilizzare Active Campaing non ne possiamo più fare a meno. Nella nostra azienda gestiamo molte campagne pubblicitarie per i nostri clienti e le gestiamo facendo invii DEM ai nostri database utilizzando proprio Active Campaign. Da quando abbiamo iniziato ad utilizzarlo abbiamo sicuramente notato un migliroamento nei parametri e nelle KPI delle nostre campagne, parametri che facevamo fatica a raggiungere con servizi competitor. Nel complesso quindi direi che in azienda siamo soddisfatti della nostra scelta.

Cons

Il software è davvero ben fatto e di facile utilizzo, se potessi metter bocca su qualche cosa, andrei a migliorare un po' l'interfaccia utente per renderlo ancora migliore, ma già così svolge il suo compito più che egregiamente.

Showing original review in Italian. See translation