ActiveConversion Features

ActiveConversion

The leading industrial sales & marketing system

4.36/5 (14 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Auto-Responders
Batch Processing
CAN SPAM Compliance
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Cataloging/Categorization
Click Tracking
Client Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Fields
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
For Small Businesses
For Startups
Form Builder
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Personalization
Pipeline Management
Prospecting Tools
Quotes/Estimates
Real Time Data
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Responsive
Routing
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Search Marketing
Search/Filter
Segmentation
Shared Contacts
Social Marketing
Social Media Monitoring
Source Tracking
Spam Blocker
Task Management
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Learn moreCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Auto-Responders
Batch Processing
CAN SPAM Compliance
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Cataloging/Categorization
Click Tracking
Client Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Fields
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
For Small Businesses
For Startups
Form Builder
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Personalization
Pipeline Management
Prospecting Tools
Quotes/Estimates
Real Time Data
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Responsive
Routing
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Search Marketing
Search/Filter
Segmentation
Shared Contacts
Social Marketing
Social Media Monitoring
Source Tracking
Spam Blocker
Task Management
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Auto-Responders
Batch Processing
CAN SPAM Compliance
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Cataloging/Categorization
Click Tracking
Client Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Fields
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
For Small Businesses
For Startups
Form Builder
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Personalization
Pipeline Management
Prospecting Tools
Quotes/Estimates
Real Time Data
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Responsive
Routing
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Search Marketing
Search/Filter
Segmentation
Shared Contacts
Social Marketing
Social Media Monitoring
Source Tracking
Spam Blocker
Task Management
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App

ActiveConversion Feature Reviews

12 reviewers had the following to say about ActiveConversion's features:

Hamish K.

Interesting Data

2018-08-28

While the software is good the people interactions are less than satisfying.

Pros

The leads report that's emailed to me and the analytics.

Cons

The software is good. No complaints with the *software.*

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Hamish - Thank you for providing us with your feedback. While we are glad that you are finding the software helpful, we are, of course, concerned that you feel your interactions with our team have not been satisfying. We would love to learn more about your specific situation and how we can rectify your complaint, we will give you a call to discuss it further.

Read more
Ray K.

ActiveConversion in Action

2018-08-30

I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value. This is more a matter of ActiveConversions fit within our own Organizational structure than it is about the features of ActiveConversion.

Pros

CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned.

Cons

ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


It's wonderful to hear that you've been able to tell which campaigns are working using our software! We're also glad you mentioned the overlap with your contact form vs lead report. We have a few different options for addressing this issue, and your account representative will reach out to find the best fit for your team.

Read more
Glen B.

Active Conversion is top notch

2017-04-03

Active Conversion has been simply phenomenal for us, since we hired them to take over our online marketing campaign and web page design three years ago.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Maureen D.

Awesome Platform for Industrial Business

2018-09-04

Excellent support overall and a really well designed, unique platform.

Pros

Integration of many features - we can do so many things all in one platform.

Cons

It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


We really appreciate you taking the time to review our software. We're happy to hear that your overall experience with ActiveConversion has been positive. We are always looking for ways to improve our user interface, so we do value your feedback. Once again, thank you and we look forward to continuing to work with you.

Read more
Mike M.

From Pardot to Active Conversion

2017-04-03

We were Pardot users, so familiar with what we wanted form a marketing automation package.

Pros

ease of use

Cons

Have tabs that are still being written such as statistics. Seems like newer software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering ActiveConversion

good for smaller/mid tier companies vs Pardot. More cost effective, better support.

Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Mike - Thanks a lot for taking the time to review our software! It's great to hear that ActiveConversion is fitting your company better than Pardot for price point and support. Those are areas we've been focusing on optimizing for our customers.

We also appreciate your taking the time to note a feature you'd value - creating custom lists from your contact database. I've passed your request along to the software development team, and we'll put some serious consideration into the feature.

It's been a pleasure doing business with you so far!

Read more
Chike M.

Quick Response and Flexible Options of Improvement

2017-04-03

We needed a button to quickly export results as a spreadsheet.

Pros

Its really easy to use, while being a very powerful tool for Marketing. Its made it easy for us to work with Sales.

Cons

I wish I could rearrange the theme and functions however I please

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nehemiah W.

Great data presented in aesthetically pleasing layout

2017-03-29

Their support email feature, though slow at time, is also helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Nehemiah - We really appreciate the time you took in reviewing us. ActiveConversion doesn't do just lead tracking so we will be in touch for an overview. ActiveConversion also offers several different packaged combinations of software and services which are very competitively priced. We'd be happy to work with you closer to fit a package that best meets your budget and needs. Talk to you soon about this! P.S. We have resolved the form incompatibility caused by the Ninja Forms plugin update.

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Chanelle M.

We're so happy to have ActiveConversion

2017-03-29

I'm a one-woman marketing department and I don't have the time or expertise to manage our Google AdWords, or SEO, and all that technical online stuff.

Pros

User friendly-ness and fabulous customer service!

Cons

Nothing, really... It's an awesome product and company!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering ActiveConversion

Let them take care of your needs online. It will seriously make your life so much easier and increase your sales contacts with customers!

Source: Capterra
Helpful?   Yes   No
Read more
Shane G.

Active Conversion Completes the Picture

2017-04-03

We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly.

Pros

That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company.

Cons

Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Phyllis K.

ActiveConversion Rocks!

2017-03-29

They send out regular/daily reports that are very helpful each day, and everyone is very responsive to any assistance I need.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Kevin G.

Experience was very good. We just needed for compatibility for our ERP.

2017-05-18

Pros

Visibility. There is access to much more information than traditional methods. Ability to nurture customers.

Cons

Its inability to integrate with our ERP software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Alyssa G.

Excellent product with excellent service

2017-04-06

The system is easy to use and any additional help is easily found through the service help.

Pros

Easy of use

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more