ActiveConversion Features

ActiveConversion

The leading industrial sales & marketing system

4.36/5 (14 reviews)

ActiveConversion Feature Summary

  • Lead Generation
  • Lead Scoring
  • Lead Identification
  • Marketing Automation
  • Email Marketing
  • Bid & Proposal Tracking
  • Lead assignment - internal or distributors
  • Automated product catalogs

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Customizable Templates (258 other apps)
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Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (206 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
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Third Party Integration (278 other apps)

Competitor Feature Comparison

ActiveConversion Feature Reviews

13 reviewers had the following to say about ActiveConversion's features:

Glen Brooks

Active Conversion is top notch

2017-04-03

Active Conversion has been simply phenomenal for us, since we hired them to take over our online marketing campaign and web page design three years ago.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Chike Mbanefo

Quick Response and Flexible Options of Improvement

2017-04-03

We needed a button to quickly export results as a spreadsheet.

Pros

Its really easy to use, while being a very powerful tool for Marketing. Its made it easy for us to work with Sales.

Cons

I wish I could rearrange the theme and functions however I please

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike Morando

From Pardot to Active Conversion

2017-04-03

We were Pardot users, so familiar with what we wanted form a marketing automation package.

Pros

ease of use

Cons

Have tabs that are still being written such as statistics. Seems like newer software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering ActiveConversion

good for smaller/mid tier companies vs Pardot. More cost effective, better support.

Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Mike - Thanks a lot for taking the time to review our software! It's great to hear that ActiveConversion is fitting your company better than Pardot for price point and support. Those are areas we've been focusing on optimizing for our customers.

We also appreciate your taking the time to note a feature you'd value - creating custom lists from your contact database. I've passed your request along to the software development team, and we'll put some serious consideration into the feature.

It's been a pleasure doing business with you so far!

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Hamish Knox

Interesting Data

2018-08-28

While the software is good the people interactions are less than satisfying.

Pros

The leads report that's emailed to me and the analytics.

Cons

The software is good. No complaints with the *software.*

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Hamish - Thank you for providing us with your feedback. While we are glad that you are finding the software helpful, we are, of course, concerned that you feel your interactions with our team have not been satisfying. We would love to learn more about your specific situation and how we can rectify your complaint, we will give you a call to discuss it further.

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Ray Krohn

ActiveConversion in Action

2018-08-30

I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value.

Pros

CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned.

Cons

ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


It's wonderful to hear that you've been able to tell which campaigns are working using our software! We're also glad you mentioned the overlap with your contact form vs lead report. We have a few different options for addressing this issue, and your account representative will reach out to find the best fit for your team.

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Maureen Dahlseide

Awesome Platform for Industrial Business

2018-09-04

Excellent support overall and a really well designed, unique platform.

Pros

Integration of many features - we can do so many things all in one platform.

Cons

It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


We really appreciate you taking the time to review our software. We're happy to hear that your overall experience with ActiveConversion has been positive. We are always looking for ways to improve our user interface, so we do value your feedback. Once again, thank you and we look forward to continuing to work with you.

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Shane Guiltner

Active Conversion Completes the Picture

2017-04-03

We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly.

Pros

That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company.

Cons

Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Chanelle Minor

We're so happy to have ActiveConversion

2017-03-29

They also offer an easy-to-use email program to keep in touch with our customers. That feature was a must and a huge selling point for my boss.

Pros

User friendly-ness and fabulous customer service!

Cons

Nothing, really... It's an awesome product and company!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering ActiveConversion

Let them take care of your needs online. It will seriously make your life so much easier and increase your sales contacts with customers!

Source: Capterra
Helpful?   Yes   No
Read more
Kevin Gordon

Experience was very good. We just needed for compatibility for our ERP.

2017-05-18

Pros

Visibility. There is access to much more information than traditional methods. Ability to nurture customers.

Cons

Its inability to integrate with our ERP software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Nehemiah White

Great data presented in aesthetically pleasing layout

2017-03-29

ActiveConversion has provided us with a great trail of web tracking data that we've found extremely useful for understanding visitor profiles.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from ActiveConversion


Nehemiah - We really appreciate the time you took in reviewing us. ActiveConversion doesn't do just lead tracking so we will be in touch for an overview. ActiveConversion also offers several different packaged combinations of software and services which are very competitively priced. We'd be happy to work with you closer to fit a package that best meets your budget and needs. Talk to you soon about this! P.S. We have resolved the form incompatibility caused by the Ninja Forms plugin update.

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Phyllis Kraus

ActiveConversion Rocks!

2017-03-29

They send out regular/daily reports that are very helpful each day, and everyone is very responsive to any assistance I need.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Guiltner

Excellent product with excellent service

2017-04-06

The system is easy to use and any additional help is easily found through the service help.

Pros

Easy of use

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Frank Buck

Appears to be working Great

2017-04-03

We have had a noticeable increase in inquiries from all over the country, mostly from the east coast.

Pros

That I did not need to do anything

Cons

none

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more