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ActiveDEMAND vs CallTrackingMetrics Comparison

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Overview

ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and services

Category Leaders

CallTrackingMetrics is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

73

5

4

3

2

1

33

28

10

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

4.6

101

5

4

3

2

1

71

21

6

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.
I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.
The benefits I like from this software is the email and list capabilities as well as the capability to easily build landing pages for campaigns and events.

Pros

They also follow-up to ensure everything is still going well with the issue/update. CTM works great for our clients, and its great to know the Customer Service is there to support us when we need it.
Call Tracking Metrics has amazing reporting dashboards and is extremely customizable, yet super user-friendly.
I really like the fact integration with any source is seamless. Super easy to connect with Google Ads, Analytics, Bing Ads, LinkedIn, etc.

Cons

I find the experience to be almost universally annoying and very disjointed.
Sometimes it is difficult to talk to support through chat, ie. Trying to explain the problem, process etc.
Its overall poor execution and mainly its logic.

Cons

With the exception of one high-volume number, the large majority of calls to dozens of other numbers are hang-ups or robocalls. We are paying for dead air.
Sometimes listening to calls is quite bad quality and hard to hear what people are saying.
The no. 1 calltracking tool for international businesses.
  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review18 days ago

Key features

  • Total features167
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Answering Machine Detection
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Audio Capture
  • Auto-Dialer
  • Auto-Responders
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Automatic Transcription
  • Behavior Tracking
  • Blended Call Center
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Callback Scheduling
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Computer Telephony Integration
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FCC Compliance
  • FTC Compliance
  • Fax Management
  • File Transfer
  • For Small Businesses
  • Forecasting
  • Forms Management
  • HIPAA Compliant
  • Historical Reporting
  • IVR/Voice Recognition
  • Image Library
  • Inbound Call Center
  • Integrations Management
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • MMS
  • Mailing List Management
  • Manual Dialer
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Scripts
  • Multivariate Testing
  • Natural Language Processing
  • On-Demand Recording
  • Online Forms
  • Outbound Call Center
  • PBX
  • PIA/DPIA
  • Performance Management
  • Performance Metrics
  • Personalization
  • Phone Key Input
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Process/Workflow Automation
  • Prospecting Tools
  • Quality Management
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Role-Based Permissions
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Scheduled Messaging
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self-Service Search
  • Sensitive Data Identification
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Speech-to-Text Analysis
  • Subscription Management
  • Summary Reports
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Text to Speech
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • VoIP Connection
  • Voice Customization
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Workforce Management
  • Total features126
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Answering Machine Detection
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Audio Capture
  • Auto-Dialer
  • Auto-Responders
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Automatic Transcription
  • Behavior Tracking
  • Blended Call Center
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Callback Scheduling
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Computer Telephony Integration
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FCC Compliance
  • FTC Compliance
  • Fax Management
  • File Transfer
  • For Small Businesses
  • Forecasting
  • Forms Management
  • HIPAA Compliant
  • Historical Reporting
  • IVR/Voice Recognition
  • Image Library
  • Inbound Call Center
  • Integrations Management
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • MMS
  • Mailing List Management
  • Manual Dialer
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Scripts
  • Multivariate Testing
  • Natural Language Processing
  • On-Demand Recording
  • Online Forms
  • Outbound Call Center
  • PBX
  • PIA/DPIA
  • Performance Management
  • Performance Metrics
  • Personalization
  • Phone Key Input
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Process/Workflow Automation
  • Prospecting Tools
  • Quality Management
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Role-Based Permissions
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Scheduled Messaging
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self-Service Search
  • Sensitive Data Identification
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Speech-to-Text Analysis
  • Subscription Management
  • Summary Reports
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Text to Speech
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • VoIP Connection
  • Voice Customization
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Workforce Management

Integrations

  • Total integrations101
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations51
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier