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ActiveTrail vs Kartra Comparison

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Overview

ActiveTrail is an email marketing and marketing automation platform with features for designing, sending and analyzing email...

Category Leaders

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

7

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

79

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

5

4

3

2

1

8

3

0

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

5

4

3

2

1

86

25

6

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

Pros

Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.

NS

Noa S.

It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.

JS

Jenna S.

Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

JB

Jerry B.

Pros

My experience has simply been very good because of its ease in handling and the completeness of its elements.

Silfrido G.

Even with my grumblings above, I am very satisfied with Kartra, especially considering its competition. I truly believe it's the best value with regard to functionality and ease of use, hands down.

DS

Dawn S.

Email delivery seems pretty good. Kartra keeps up with all my creative ideas for my business, it's my entrepreneurial wings.

OB

Octavia B.

Cons

Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.

PJ

Paul J.

Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.

JB

Jerry B.

Activetrail has its problems but when you get used to them, it works.

NS

Noa S.

Cons

The lack of integration with other products, no quiz, the extra charge for bandwidth, the lack of customer service. It takes way too long to hear back.

RT

Rob T.

It's very difficult to navigate. The UI is very poor and unintuitive.

DD

Damien D.

This affects the heart of our business at a very bad time.

RH

Robert H.

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features36
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Commission Management
  • Contact Database
  • Contact Management
  • Credit Card Processing
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Delivery Tracking
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Product Configurator
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Analytics
  • Real Time Editing
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Segmentation
  • Shopping Cart
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • XML / RSS
  • eCommerce Management
  • Total features95
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Commission Management
  • Contact Database
  • Contact Management
  • Credit Card Processing
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Delivery Tracking
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Product Configurator
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Analytics
  • Real Time Editing
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Segmentation
  • Shopping Cart
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations14
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations20
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier