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ActiveTrail vs Klaviyo Comparison

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Overview

ActiveTrail is an email marketing and marketing automation platform with features for designing, sending and analyzing email...

Category Leaders

Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

21

5

4

3

2

1

13

6

0

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.6

432

5

4

3

2

1

306

104

18

1

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.
It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.
Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Cons

Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.
Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.
Activetrail has its problems but when you get used to them, it works.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
  • Vendor responds to reviews
  • Last review17 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features69
  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Personalization
  • Predictive Modeling
  • Preview Functionality
  • Process/Workflow Automation
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features84
  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Personalization
  • Predictive Modeling
  • Preview Functionality
  • Process/Workflow Automation
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations337
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier