Adalysis Features

Adalysis

PPC ads management solution for Google & Bing search engines

4.55/5 (38 reviews)

Adalysis Feature Summary

  • Account Alerts
  • Ad testing
  • Analytics / ROI Tracking
  • Audience Targeting
  • Budget Management
  • Funnel Analysis
  • Heatmaps
  • KPI Monitoring
  • Keyword Research Tools
  • Multivariate Testing
  • N-gram analysis
  • Quality Score analysis
  • Split Testing
  • Statistical Relevance Analysis

Competitor Feature Comparison

A/B Testing
API
Advertising Management
Alerts / Escalation
Analytics
Automated Scheduling
Automatic Notifications
Budget Control
Budgeting
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Engagement Analytics
Issue Management
Issue Tracking
Keyword Tracking
Landing Page Templates
Monitoring
Multi-Campaign
Performance Management
Real Time Analytics
Real Time Monitoring
Receiving
Reminders
Reporting & Statistics
Search Functionality
Social Advertising
Visual Analytics
Web Analytics
Visit WebsiteCompare App
A/B Testing
API
Advertising Management
Alerts / Escalation
Analytics
Automated Scheduling
Automatic Notifications
Budget Control
Budgeting
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Engagement Analytics
Issue Management
Issue Tracking
Keyword Tracking
Landing Page Templates
Monitoring
Multi-Campaign
Performance Management
Real Time Analytics
Real Time Monitoring
Receiving
Reminders
Reporting & Statistics
Search Functionality
Social Advertising
Visual Analytics
Web Analytics
Visit WebsiteCompare App
A/B Testing
API
Advertising Management
Alerts / Escalation
Analytics
Automated Scheduling
Automatic Notifications
Budget Control
Budgeting
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Engagement Analytics
Issue Management
Issue Tracking
Keyword Tracking
Landing Page Templates
Monitoring
Multi-Campaign
Performance Management
Real Time Analytics
Real Time Monitoring
Receiving
Reminders
Reporting & Statistics
Search Functionality
Social Advertising
Visual Analytics
Web Analytics
Visit WebsiteCompare App

Adalysis Feature Reviews

25 reviewers had the following to say about Adalysis's features:

liliana adascaliti

This should be a tool every agency/ PPC specialist use

2019-09-30

The perfect tool for A/B testing and weekly/ monthly performance analysis.

Pros

Quality Score Analysis section Performance analyzer section.

Cons

Shopping campaigns are not included in Performance Analyzer section.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ethan Lessiter

A great ad management tool - a must have for businesses managing their own ads!

2020-06-01

Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool.

Pros

New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales

Cons

* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Robert Brady

My go-to PPC software

2019-09-24

Helps me monitor ad copy performance in aggregate across larger swaths of campaigns (to get statistical significance more quickly).

Pros

While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Cons

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jango van Dun

Great tool

2019-10-02

With Adalysis this is made easy and the results show in our accounts.

Pros

Especially useful for ad testing/optimization.

Cons

The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Collin Billau

A Robust Google Ads Tool With A Difficult Interface

2019-07-16

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't function in a way we were looking for.

Pros

Adalysis was very robust in its functionality

Cons

The tool's interface is difficult to get up and going on

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Ernie DeCoite

Easy Button for Campaign Management

2019-10-24

Pros

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick.

Cons

Most alert types are customizable, but some are not.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael Berman

One of my Favorite Tools for PPC, and Boy Have I Tried Many...

2019-04-30

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with).

Pros

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great.

Cons

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Vincent van der Holst

Adalysis is a great toolkit to save money and improve SEA performance quickly and easily

2019-09-20

We use Adalysis mostly to save time and money and make our work more efficient and valuable.

Pros

It's UI is really intuitive and the testing feature is rock solid.

Cons

You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Panganiban

Great Product

2019-10-01

Pros

Ease of optimizations on campaigns. Also shows you different recommendations.

Cons

Provide more help tutorials/recommendations

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Ramos

First time using the product

2019-09-26

Pros

It helped found out about campaigns enable with no ads and broken links

Cons

None at the moment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Callum Mitchell

Useful Features but the

2019-10-07

Overall, I think there are definitely some useful features from the tool - mainly the insights that you can pull around A/B tests. I think improving the date range selection, and adding a manual sync button would improve the experience.

Pros

I really like the estimated number of clicks/conversions that you could receive if you paused your weakest ad. This type of estimate is not something that I have seen before.

Cons

I am not sure if there is a dashboard that I can use to see all time results for an A/B test. It seems that you have to select predefined date ranges, but it would be great to have an "all time" option.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Shaun Friedlander

In love with Adalysis

2019-06-04

As I mentioned above because I use SKAGs this software really helps me in my ad testing process.

Pros

I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.

Cons

I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vicki Lim

Powerful tool, but needs UI improvement

2019-09-26

Pros

I love how easy A/B testing is with Adalysis, the ETA heat maps, text ad analyses, recommended prioritization based on quality score, etc.

Cons

The UI is not very intuitive—it's hard for me to find what I need, especially when I'm in a time crunch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
David Cornish

Optimize your ad testing procedure

2019-09-20

Pros

The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers.

Cons

The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mallory Reese

Simple yet sophisticated Ad testing and Campaign Auditing Software

2019-09-25

Overall, Adalysis has been a great tool to make sure we are frequently running ad tests and to make sure our account is squared away with proper settings.

Pros

We originally started using Adalysis for ad testing as it made it significantly easier to roll-out and measure account-wide ad tests.

Cons

I'd also like to have a dashboard to monitor the performance of individual ads before they reach significance (right now you can only do this for broad tests, not individual ads).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Janus Beck Wilke

Keeps its promise!

2019-09-26

Solves our need for effective ads testing

Pros

Fast, intuitive and a very fast break even.

Cons

A bit better setup for multi ad testing in granular setups could be great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Peter Empson

A Cut Above The Rest

2019-09-25

Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Pros

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues.

Cons

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

My experience with Adalysis

2019-09-20

Pros

Adalysis helps me traffic sculpt and make bulk edits of all my campaigns. Its easy to navigate and offers helpful links/videos of best practices.

Cons

Usually, when I make massive changes, it is always a day behind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Robert Nowak

Perfect for A/B testing your ads and account optimization

2019-09-23

Pros

Before I had to aggregate the data in excel and now I can handle everything directly in Adalysis

Cons

I think the user interface needs some UX improvements.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nemek Nowaczyk

Good platform for quick check-ups and fixes

2019-09-20

Pros

Easy way to find underperforming or well-performing areas in an account and address them.

Cons

Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Patrick Shamburger

Adalysis Review

2019-10-04

Pros

I like the ease of use & clarity that the ad test feature provides.

Cons

I wish the ad test feature would allow me to lower the thresholds for a winning test

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark C

Excellent Software that Helps to Streamline Adwords

2019-09-25

I've followed Brad Geddes for a long time and trust his knowledge on PPC.

Pros

I use Adalysis often and it's been a great time saver for me.

Cons

One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonny Colclough

Clunky but extremely powerful tool to help automate PPC

2019-12-08

Positive, i cannot fault the optimisations it recommended and the ability to roll out split tests so easily.

Pros

Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies.

Cons

Just feels a bit clunky and the UI could be improved somewhat.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
ANDREI Visan

The "data scientist" you need for your google ads account

2019-09-20

Pros

I like that it felt like having a data scientist in-house.

Cons

the interface can be worked out a bit for a better user experience, some options are sometimes hard to find.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kyle Petzinger

Powerful, Next-Level Paid Search Insights

2019-09-20

Pros

My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc.

Cons

There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more