Adalysis Features

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

It's no longer possible to include or exclude specific campaigns within accounts. The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Adalysis was very robust in its functionality

The tool's interface is difficult to get up and going on

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Adalysis has a robust feature set. My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc. The alerts for missing ads, missing extensions, etc. (there are dozens that are configurable) are also quite helpful.

There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO.

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing. One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for...

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There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.

I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.

It's UI is really intuitive and the testing feature is rock solid. It really helps us save money quickly. Perhaps more importantly, it's easy to get extra clicks and revenue using the automated testing features.

You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful.

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

* More cost-effective then others (Eg. Wordstream). New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales

* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

There are so many different facets of this software. One of the many things I enjoy is the ability to be running split tests without having to really worry about them. The software automatically runs all of the calculations for me and simply alerts me when there is a winner. It is nice to not worry about whether something is statistically relevant because the software determines this for me.

The thing I like least about this software is the ability to find the help needed to understand the different aspects of the software. They have a large repository of information but it is hard to traverse.

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts.

Most alert types are customizable, but some are not.

We originally started using Adalysis for ad testing as it made it significantly easier to roll-out and measure account-wide ad tests. What I have come to find is that a number of the account auditing tools and features have been extremely beneficial (negative keyword conflicts, audience performance etc.). We have a very complex account +24,000 keywords and +10,000 ad groups so Adalysis makes sure everything is set up properly.

Some of the actual ad testing features can be a little buggy--ex: setting up ad variations for display urls doesn't always work. I'd also like to have a dashboard to monitor the performance of individual ads before they reach significance (right now you can only do this for broad tests, not individual ads).

I like that it felt like having a data scientist in-house. Well, at first it needed to gather data (we are a B2B with low traffic on google ads, but very expensive, like even £70 per click). Adalysis helped us figure out which ad is actually working better, and I love the history it's keeping when you perform changes. Also, the alerts are very useful, I don't have to manually check if something is wrong in the GoogleAds account, I get the alerts in Adalysis now

the interface can be worked out a bit for a better user experience, some options are sometimes hard to find. But I bet that will be fixed in the future

The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers. There is also useful reminders to constantly run split tests in all of your ad groups.

Learning the various features of the software is somewhat difficult. The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software.

It saves a lot of time. Before I had to aggregate the data in excel and now I can handle everything directly in Adalysis

I think the user interface needs some UX improvements. But all in all, it's a fantastic time saver for Google Ads and Bing Ads accounts.

Easy way to find underperforming or well-performing areas in an account and address them.

Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.

I really like the estimated number of clicks/conversions that you could receive if you paused your weakest ad. This type of estimate is not something that I have seen before.

I am not sure if there is a dashboard that I can use to see all time results for an A/B test. It seems that you have to select predefined date ranges, but it would be great to have an "all time" option.

Account audit alerts and also the Ad Copy AB Testing

The UX is not the best - it's not that intuitive and easy to use in my opinion and somehow has an 'old' look and feel

Saving me time in iterating ad copy and helping me drive more efficient traffic

moving templates around between ad groups/accounts