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Adalysis

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PPC ads management solution for Google & Bing search engines

(3)

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Adalysis Pricing

Pricing overview

Value for money rating

4.5

/5

73

Price starts from

99

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Pricing is based on an aggregate spend.

Up to $50k - $99 per month
Up to $150k - $199 per month
Up to $250k - $249 per month
Up to $500k - $499 per month

What users say

Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool.
I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

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Reviewers who mentioned pricing said:

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Michael B.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of my Favorite Tools for PPC, and Boy Have I Tried Many...

Reviewed 5 years ago

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

Pros

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Cons

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

MC
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Matt C.

Consumer Services, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Way too complex

Reviewed 7 months ago

Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible.

Pros

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

Cons

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

Vendor response

Hi Matt, we're sorry you found the tool complex to use. We understand everyone is unique in what they expect from a platform. The vast majority of our users find the platform easy to use as evident from all the other reviews here. The most common feedback we get is the value the platform gives is far more than its cost and much more than what most other tools offer. One of our dedicated account managers offered to do a demo and answer your questions but we didn't receive any replies from you. We wish you all the best in finding an alternative solution.

RF
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Roy F.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Known Google Ads Management Tool

Reviewed 3 months ago

My team and I becoming a big fan over 6-12 months of using it. We had couple of training sessions and Adalysis support team is always engaging. When we have new enhancement ideas, they are very fast to implement

Pros

Dashboard view makes both managers like myself and hands on specialists' life 10 times more easy in identifying problems, seeing trends. The data visualization and action buttons in each call out improves our team's efficiency and ultimately improve client ad account value.

Cons

Linking accounts is a bit time consuming but that's not a task we do daily. I'd love for this tool to work with FB Ads.

DB
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Daniele B.

Education Management, 201-500 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing tool

Reviewed 2 months ago
Pros

Very user friendly tool. Definetely the best software for PPC management

Cons

Could be more expensive than competitors

MC
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Mark C.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Software that Helps to Streamline Adwords

Reviewed 5 years ago

The cost of the software is within reach of many smaller agencies and I've been very happy with the value of Adalysis. I've followed Brad Geddes for a long time and trust his knowledge on PPC. Adalysis is obviously set up by a team who very much know what they are doing.

Pros

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing. One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for...

Cons

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

PE
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Peter E.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Cut Above The Rest

Reviewed 5 years ago

Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Pros

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.

Cons

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

EL
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Ethan L.

Broadcast Media, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great ad management tool - a must have for businesses managing their own ads!

Reviewed 4 years ago

Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool. It's more affordable than Wordstream and quicker to use. The styling feels slightly dated but thats such a minor point as the quality of the tool is first class.

Pros

* More cost-effective then others (Eg. Wordstream). New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales

Cons

* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

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Andrei V.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great value for the money

Reviewed 7 months ago

Awesome, changed the way I A/B test in google ads

Pros

I like that it’s not just a tool that pulls data put of google ads and has a different interface. It has features like for example from the search terms, you can add them as keywords to other adgroups as well.

Cons

It still has some old settings, like ETA or Broad Match Modifiers

JL
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Justin L.

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Adalysis is an excellent resource

Reviewed 8 months ago

My team tested Adalysis with the trial and we are in the process of making it our primary workflow tool.

Pros

Adalysis is fast and intuitive to onboard and has a robust set of features that simplifies ad management at a high level but also allows you to make in depth modifications with data driven insights.

Cons

It is a shame that things have to cost money.

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Shaun F.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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In love with Adalysis

Reviewed 5 years ago

As I mentioned above because I use SKAGs this software really helps me in my ad testing process. Customer support has always been fast, responsive, and knowledgable. 10 out of 10!

Pros

I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.

Cons

I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.

KW
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Katie W.

Marketing and Advertising, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy Implementation for Busy Marketers!

Reviewed 5 years ago

I love this tool and the ease in which I can make optimizations across Google & Bing. We've used this in QBRs, Audits and every day optimizations. Love having these capabilities at my fingertips.

Pros

This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!

Cons

The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.

JW
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Justyna W.

Hospitality, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good PPC management tool

Reviewed 6 months ago
Pros

Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features.

Cons

The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where.

AS
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Apoorv S.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tool at a cost

Reviewed 5 months ago

Overall, great support, great tool just could not use it long enough due to the cost being high for us and the client we work with.

Pros

I liked the audit. Also liked the alerts feature which helps me get rid of scripts. It gave me great reports I could use to quickly show off to my clients and they were also actionable. All in all great tool but in the future some suggestive features would be nice.

Cons

The cost. For us it was a little high priced. Note that I say us because maybe our spend could be less but whatever it is that was the only con.

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Jonny C.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Clunky but extremely powerful tool to help automate PPC

Reviewed 4 years ago

Positive, i cannot fault the optimisations it recommended and the ability to roll out split tests so easily. However elements of the product make it feel clunky and slow but for the price point it is incredibly good value.

Pros

The ability to be able to roll out ad split tests in the platform so easily is the key draw of the product. Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies.

Cons

Just feels a bit clunky and the UI could be improved somewhat. When hopping between different functions of the software you lose the filters you previously had in place and it's a pain to keep putting new or re-adding filters back in.

FC
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Fabio C.

Transportation/Trucking/Railroad, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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For use myself

Reviewed 8 months ago

It's a great benefit for PPC, and helps a lot.

Pros

It's great to use and integrate with Google PPC. It's fast and useful. Just too expensive to operate user for small businesses.

Cons

I am a small business and my business is a limo car service and does not have too many keywords that are hard to manage. Adalysis is a great software. Will be good a and affordable price for small businesses.

DM
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David M.

Marketing and Advertising, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Audit Tool

Reviewed 6 months ago
Pros

Provides an excellent tool for auditing ad accounts.

Cons

It's a higher cost than other platforms, but worth the price.