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PPC ads management solution for Google & Bing search engines
Value for money rating
4.5
/5
39
Price starts from
99
Per month
Flat Rate
What users say
Price starts from
149
Per month
Pricing model
Free trial
Price starts from
179
Per month
Pricing model
Free trial
Price starts from
2000
Per month
Pricing model
Free trial
Price starts from
29
Per month
Pricing model
Free trial
Price starts from
59
Per month
Pricing model
Free trial
Michael B.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.
It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.
Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).
Mark C.
Marketing and Advertising, self-employed
Used daily for 2+ years
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The cost of the software is within reach of many smaller agencies and I've been very happy with the value of Adalysis. I've followed Brad Geddes for a long time and trust his knowledge on PPC. Adalysis is obviously set up by a team who very much know what they are doing.
I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing. One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for...
There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.
Shaun F.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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As I mentioned above because I use SKAGs this software really helps me in my ad testing process. Customer support has always been fast, responsive, and knowledgable. 10 out of 10!
I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.
I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.
Peter E.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.
Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.
Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.
Ethan L.
Broadcast Media, 1-10 employees
Used daily for less than 6 months
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Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool. It's more affordable than Wordstream and quicker to use. The styling feels slightly dated but thats such a minor point as the quality of the tool is first class.
* More cost-effective then others (Eg. Wordstream). New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales
* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.
Katie W.
Marketing and Advertising, 51-200 employees
Used monthly for 2+ years
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I love this tool and the ease in which I can make optimizations across Google & Bing. We've used this in QBRs, Audits and every day optimizations. Love having these capabilities at my fingertips.
This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!
The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.
ANDREI V.
Computer Software, 51-200 employees
Used daily for less than 6 months
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I like that it felt like having a data scientist in-house. Well, at first it needed to gather data (we are a B2B with low traffic on google ads, but very expensive, like even £70 per click). Adalysis helped us figure out which ad is actually working better, and I love the history it's keeping when you perform changes. Also, the alerts are very useful, I don't have to manually check if something is wrong in the GoogleAds account, I get the alerts in Adalysis now
the interface can be worked out a bit for a better user experience, some options are sometimes hard to find. But I bet that will be fixed in the future
Jonny C.
Marketing and Advertising, self-employed
Used weekly for less than 6 months
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Positive, i cannot fault the optimisations it recommended and the ability to roll out split tests so easily. However elements of the product make it feel clunky and slow but for the price point it is incredibly good value.
The ability to be able to roll out ad split tests in the platform so easily is the key draw of the product. Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies.
Just feels a bit clunky and the UI could be improved somewhat. When hopping between different functions of the software you lose the filters you previously had in place and it's a pain to keep putting new or re-adding filters back in.