AdButler Features

AdButler

Advertising management solution

4.59/5 (32 reviews)

AdButler Feature Summary

  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Content / Blogging Platform
  • Landing Pages/Web Forms
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Rich Media Ad Serving
  • Segmentation
  • Video Ad Serving

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Advertising Management
Analytics
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Contact Management
Conversion Tracking
Customizable Branding
Dashboard Creation
Design Management
Electronic Payments
Email Marketing Management
Geotargeting
Multi-Campaign
Multi-Channel Marketing
Performance Reports
Productivity Reporting
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real Time Updates
SSL Security
Sales Analytics
Social Advertising
Status Reporting
Third Party Integration
Trend Analysis
Visual Analytics
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Advertising Management
Analytics
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Contact Management
Conversion Tracking
Customizable Branding
Dashboard Creation
Design Management
Electronic Payments
Email Marketing Management
Geotargeting
Multi-Campaign
Multi-Channel Marketing
Performance Reports
Productivity Reporting
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real Time Updates
SSL Security
Sales Analytics
Social Advertising
Status Reporting
Third Party Integration
Trend Analysis
Visual Analytics
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Advertising Management
Analytics
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Contact Management
Conversion Tracking
Customizable Branding
Dashboard Creation
Design Management
Electronic Payments
Email Marketing Management
Geotargeting
Multi-Campaign
Multi-Channel Marketing
Performance Reports
Productivity Reporting
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real Time Updates
SSL Security
Sales Analytics
Social Advertising
Status Reporting
Third Party Integration
Trend Analysis
Visual Analytics
Web Analytics
Web Traffic Reporting
Learn moreCompare App

AdButler Feature Reviews

25 reviewers had the following to say about AdButler's features:

Bárdur Mikkelsen

Happy user of Adbutler

2020-02-27

As mentioned we use Adbutler for administrating our campaigns running in Faroese online media. (4 different platforms)

Pros

We use the software to administrate our marketing material sent to the faroese media platforms, and is very well suited for that purpose.

Cons

It is not often, but sometimes it hit's and there has sometimes gone a long time before it is fixed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Alim Bolar

Good ... Could be better

2020-02-29

It's been very nice.. the support is friendly and timely.. there's constant innovation but frankly one can't focus on what's been upgraded on as serving technology constantly.. so other than the initial features I haven't used much.. and even if the initial issues faced by us have been resolved I wouldn't know

Pros

It was not difficult to understand and the interface seemed friendly.

Cons

Issues with implementation on newsletter campaign..

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff Payne

Excellent tool

2020-02-18

They provide a very powerful advertising tool that can help a business monitor ads and generate revenue.

Pros

Flexibility in options for generating ad revenue. 3. Reporting

Cons

I wish it was easier to set up a campaign. An interactive guide would help.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom Britt

Great web platform for ad management

2020-02-24

Pros

Very easy to use and understand, simple navigation

Cons

Reports a little clunky to pull, would be nice to see with the campaign itself

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Juan Carlos Navarro

Great platform with lot of features

2020-03-03

Pros

I´m very proud of count on this technology in my agency because it lets me help my customers in their online marketing campaigns by serving their ads into value-added websites with an accurate tool like AdButler.

Cons

Maybe segmentation setup and settings could be better because it is difficult to understand how can you segment some ad contents according to all the features that you have within the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Karl So

Good software within budget

2020-03-02

Pros

functions covers most of the requirement

Cons

Ad management, keep track and provide all data

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Melissa Vroon

Ad Butler

2020-02-18

The tracking software is accurate - almost identical to Google analytics which is the most important aspect of reporting for our clients.

Pros

I appreciate the online and telephone support available when I have encountered issues.

Cons

The cost is in USD when both my company and AdButler are Canadian based.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Shawn Pieters

Almost perfect

2020-02-18

Good with minor or few complications

Pros

Easy to use (somewhat) Dependable Good support

Cons

System setup for ads doesn't allow campaign images to have start and end dates, only zones.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
ewan colville

Smart Ad Serving - Total Control

2020-02-27

see above

Pros

The Adbutler analytics suite is intuitive and provides the right blend of management and granular level data.

Cons

nothing to dislike etc

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Marshall Hinsley

Adbutler was the easiest and least expensive advertising solution

2020-02-24

Adbutler has served me well and has been utterly reliable.

Pros

. – Inexpensive, could test it without a heavy committment

Cons

The user interface took some getting used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rodney Auth

Ad Server Problems Solved

2020-02-24

The ability to serve and track ad performance in our e-newsletters was a huge time-saver.

Pros

Love the ability to provide real-time reporting links to our customers.

Cons

No real cons that I can think of - everything works as advertised.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rick Herman

Good for beginners

2020-03-02

Support is good and they've generally had answers to our questions. To be honest we aren't using all of the features and really need to dig into what more it could do for us.

Pros

We didn't have a third party ad server before and of the ones we checked out, Ad Butler seemed the easiest to setup, easiest to run and was the most cost effective.

Cons

The way we had to organize it, we really needed a bit more flexibility.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick Oswald

Easy to use, packed with functionality

2020-02-27

It's certainly up to the task, reliable and easy to use.

Pros

Professional level as delivery system that is easy to use, but gives you everything you need; serves all types of adA from static to third party tags to VAST.

Cons

Can be a bit clunky but improves every year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
dan kesterson

Surfs Up

2020-02-27

Good

Pros

I'm a small fish and not a big user lately (hope to ramp back up) it is fairly easy to use, but what I most liked originally is that I could call in....and you actually answered the phone.

Cons

I honestly can't think of anything to report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jose R. Lopez

Very pleased with adbutler to date!

2020-02-24

We haven't had to do any code changes at all since the original setup, we haven't had any downtimes and we've always had an easy time with management of our ad placements.

Pros

The fact that it was easy to setup, just some parameters and copy/paste onto our website.

Cons

The fact that there is no free tier for using this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Albert Barnes

Decent advert software

2020-02-19

Set up and forget about it makes our lives a stack easier.

Pros

Easy integration and short learning curve to adopt.

Cons

Sometimes the preferential placing of an ad set over another would be confusing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Joseph Alvaro

Works like it supposed to

2020-03-03

Excellent

Pros

It works well integrating smoothly with our content. No complaints on our end.

Cons

Not applicable. We found no downside to using this software

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dave Post

AdButler is forgiving for amateurs.

2020-02-24

I was reluctant to take on learning a new software but the AB interface is very clean and with a little trial and error I've managed to work things out fairly well.

Pros

The interface is clean and relatively straight forward.

Cons

Some terms are confusing and it took some train and error to work out how to do things.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pat Hanika

Excellent product and great customer service

2020-03-03

Overall experience has been very good. Thanks AdButler.

Pros

AdButler replaced a prior ad service we used.

Cons

The only area I find a bit less robust than our previous service is the area of reporting. I would like to see more customized, predesigned and Pre-formatted reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vinay Shriyan

Really simple 3rd party ad serving, with pay-as-you-go costing models

2020-02-18

This allows us to give 3rd party ad serving to our customers.

Pros

You could directly use these in DBM, Mediamath, and I guess TDD as 3rd party creatives.

Cons

Its a little expensive when you choose the pay as you go model.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher Quinn

Seamless Integration with Our Platform Requirements

2020-02-27

This was our first ad serving platform to be used by the Golf Ad Network. It is what we expected and know that it can grow with our business.

Pros

Best of all it afforded us ease of use to quickly and efficiently serve ads across several channels.

Cons

Most difficulty came from providing specifications to our channels that we could serve from AdButler.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
William Rodriguez

AdButler Ad Network

2020-02-28

Pros

The ease of use and the customer support.

Cons

It seems the menu of items can be made easier to find.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Marc Kristoffer Cillo

Such a relief!

2020-03-03

So far, the overall experience was great!

Pros

It is user friendly and easy to navigate

Cons

So far, all our needs are being catered.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Hoffmann

Great Service - excellent value!

2020-02-19

I've been with AdButler for years, and have had no problems whatsoever :). I love these guys!

Pros

This product is easy to use, cost effective and really helps my business grow and expand.

Cons

I have found nothing that I do not like with this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Manz chan

Enable our company to accept more advertising

2020-02-19

Pros

It got options that we cannot do without. Such as geo.

Cons

It can a challenge for someone with little coding knowledge to post a certain banner, but the support from Adbutler is very fast and problem was solved quickly.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more