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Advertising management solution

(5)

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AdButler Pricing

Pricing overview

Value for money rating

4.6

/5

49

Price starts from

99

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Pricing details

AdButler offers customizable pricing based on number of ad requests and add-ons:
• 1 million ad requests - $99 per month (Additional requests: $0.105/CPM)
• 2.5 million ad requests - $159 per month (Additional requests: $0.105/CPM)
• 5 million ad requests - $230 per month (Additional requests: $0.09/CPM)
• 10 million ad requests - $341 per month (Additional requests: $0.05/CPM)
• 20 million ad requests - $631 per month (Additional requests: $0.02/CPM)
• 50 million ad requests - $996 per month (Additional requests: $0.015/CPM)
• 100 million+ ad requests – On request

What users say

I liked the ease of use and the service always ready to help you. The appropriate cost for a small reality like mine has then satisfied all my requests.
This product is easy to use, cost effective and really helps my business grow and expand.

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Reviewers who mentioned pricing said:

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Jeff P.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Ad Server Solution On The Market Plus Excellent Customer Service

Reviewed 4 years ago

I have tried several Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.

Pros

AdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard. I highly recommend AdButler.

Cons

If you are not a regular user of AdButler from an admin standpoint you will likely need to revisit their tutorials. It's not difficult as much as it is powerful and you need to remember the process for adding and managing ads.

Vendor response

Thanks for your review and nice words Jeff. We are glad we are able to help you and your customers

MM
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Michele M.

Media Production, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A powerful means within the reach of even small businesses

Reviewed 4 years ago

My experience with ADButler is fantastic. It's a powerful tool for my needs. The assistance is always present and has never left me unsatisfied. Even if the updates sometimes leave me puzzled, the fact remains that ADButler is a great working tool.

Pros

I liked the ease of use and the service always ready to help you. The appropriate cost for a small reality like mine has then satisfied all my requests.

Cons

In the updates you are bringing you are losing the ease of use. Too many details, too many subtleties that are of no use in mid-level reality.

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Michelle H.

Information Technology and Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Service - excellent value!

Reviewed 4 years ago

I've been with AdButler for years, and have had no problems whatsoever :). I love these guys!

Pros

This product is easy to use, cost effective and really helps my business grow and expand.

Cons

I have found nothing that I do not like with this product.

PH
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Pat H.

Publishing, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent product and great customer service

Reviewed 4 years ago

Overall experience has been very good. Thanks AdButler.

Pros

AdButler replaced a prior ad service we used. After reviewing many ad services, we choose AdButler for its features, ease of use and customer service that FAR EXCEEDS the previous large and very expensive service we had used. I had great assistance to help me get the initial setup done. I have never waited more than a couple hours for response to support tickets, and get fast response when I call. AdButler continues to add new features regularly. We have overall been very happy with the choice of AB.

Cons

The only area I find a bit less robust than our previous service is the area of reporting. I would like to see more customized, predesigned and Pre-formatted reports. I can download CSV files, but I have to do a lot of formatting to make them look good for both internal and external reporting.

RH
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Rick H.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good for beginners

Reviewed 4 years ago

Support is good and they've generally had answers to our questions. To be honest we aren't using all of the features and really need to dig into what more it could do for us.

Pros

We didn't have a third party ad server before and of the ones we checked out, Ad Butler seemed the easiest to setup, easiest to run and was the most cost effective.

Cons

The way we had to organize it, we really needed a bit more flexibility. In effect we had to setup our clients as publishers, so there was a work around. No big deal.

MH
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Marshall H.

Media Production, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Adbutler was the easiest and least expensive advertising solution

Reviewed 4 years ago

Adbutler has served me well and has been utterly reliable.

Pros

What I likes about adbutler: - Ease of use (no coding skills required. – Inexpensive, could test it without a heavy committment

Cons

The user interface took some getting used to.

MA
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Mario A.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Hands down the best self-hosted advertising solution to supplement AdSense

Reviewed 4 years ago

Great.

Pros

Ease of use, ease of deployment, functionality.

Cons

Nothing, really. The white label domain cost is a little excessive...since it doesn't actually cost any more resource wise and is very simple to setup. I'd gladly pay $100 for the inconvenience of setting it up, but not 50$/mo.

DK
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Dennis K.

Information Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A good choice for banner ad delivery

Reviewed 4 years ago

Overall, a very good app for handling and serving banner ads for a website.

Pros

Very robust; it does exactly what it should without troubles. AdButler can easily pull metrics for just about any scenario you might want.

Cons

AdButler has a bit of a steep learning curve, but once you understand how it is set up and how it works, making it do what you want is relatively straightforward. Online tutorials would be a nice feature, but the tech support is extensive. A more flexible cost structure would be a welcome addition. Not everyone fits into the standard tiers.

Vendor response

Thanks for your review, feedback and suggestions Dennis. We will have an update on the pricing part at the beginning of the year and we're going to work more in the near future on online tutorials.

JC
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Juan Carlos N.

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great platform with lot of features

Reviewed 4 years ago
Pros

AdButler is a great platform, easy to manage and very powerful. I´m very proud of count on this technology in my agency because it lets me help my customers in their online marketing campaigns by serving their ads into value-added websites with an accurate tool like AdButler.

Cons

Maybe segmentation setup and settings could be better because it is difficult to understand how can you segment some ad contents according to all the features that you have within the platform. But once understood you run your campaigns without any issue.

VS
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Vinay S.

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Really simple 3rd party ad serving, with pay-as-you-go costing models

Reviewed 4 years ago

This allows us to give 3rd party ad serving to our customers. Always beneficial for impression validation :)

Pros

I like the ability to choose specific pricing models that best fit our business. It covers most of the needed ad serving features which is a good. You could directly use these in DBM, Mediamath, and I guess TDD as 3rd party creatives.

Cons

Its a little expensive when you choose the pay as you go model. But again, its really convenient for ad hoc ad serving requirements.

GN
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Gaétan N.

Online Media, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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By far the most user-friendly service of its kind

Reviewed 4 years ago

After weeks of research, AdButler ended up being the best option for us, and really the only one that made sense. We are a medium-size company who run ads a few times per year, and had no prior knowledge in digital ads whatsoever. The platform is easy to use, and tutorial videos and customer service will help along the way.

Pros

As easy to use as this can be; very helpful and responsive customer support; flexible pricing options; clear reports; useful tutorial videos; ability to preview and change content in real-time.

Cons

Recurring monthly plans only (we only need it a couple of weeks every 3-6 months).

ec
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ewan c.

Insurance, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Smart Ad Serving - Total Control

Reviewed 4 years ago

see above

Pros

Adbutler was a great choice for our project - providing a direct ad serving solution for a global brand's advice website. We assessed a number of platforms and nothing offered a similar blend of features and value. Integration was simple and customer support from Adbutler's specialists was excellent. We've now deployed multiple ad zones for different devices, geos and category pages on the website. The Adbutler analytics suite is intuitive and provides the right blend of management and granular level data. We're 8 months in and so far so good. Very good infact

Cons

nothing to dislike etc

MV
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Melissa V.

Publishing, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ad Butler

Reviewed 4 years ago

The tracking software is accurate - almost identical to Google analytics which is the most important aspect of reporting for our clients.

Pros

I appreciate the online and telephone support available when I have encountered issues.

Cons

The cost is in USD when both my company and AdButler are Canadian based.

MP
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Matteo P.

Newspapers, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great product at a stellar price

Reviewed 4 years ago
Pros

The product is really easy to setup and integrate, entry-level to mid-tier feature set, great price for the product in the end

Cons

The interface and some user flows might be better, some bugs here and there but here ally fixed quick

Vendor response

Thanks for the review Matteo.