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Adobe Marketing Cloud Alternatives

How do Adobe Marketing Cloud alternatives compare?

HubSpot Marketing Hub and Salesforce Marketing Cloud stand out as its top competitors based on similarity, popularity and user reviews. When comparing Adobe Marketing Cloud to its top 100 alternatives, LeadsPedia has the highest rating, with Measured as the runner-up, and Adobe Marketing Cloud ranking 63rd place. HubSpot Marketing Hub has the most reviews with a total of 4,407, while Adobe Marketing Cloud has 147. Users say SutiCRM tops the list for value for money followed by T-Plan, while Adobe Marketing Cloud comes in 74th. Users also say SutiCRM and Odyssey Attribution are the easiest to use, while Adobe Marketing Cloud takes 79th place.


How do I choose the best Adobe Marketing Cloud alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to Adobe Marketing Cloud?

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Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

HubSpot Marketing Hub

4.5
(4,407)

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.2

4.0

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

18

70

37

features in common

18

features in common

HubSpot Marketing Hub's unique features

  • Calendar Management

  • Lead Management

  • Social Media Integration

  • Promotions Management

Adobe Marketing Cloud's unique features

  • Asset Management

  • Visitor Management

  • Monitoring

  • Multi-Channel Communication

Pricing

Value for money

3.6

0.4

4.0

What users say about Salesforce Marketing Cloud's value for money

I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

AR

Anonymous Reviewer

Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.

DS

Desirae S.

Total

14

46

37

features in common

14

features in common

Salesforce Marketing Cloud's unique features

  • Lead Nurturing

  • Click Tracking

  • Permission Management

  • Role-Based Permissions

Adobe Marketing Cloud's unique features

  • Asset Management

  • Software Development Kit

  • Instant Messaging

  • Mobile Integration

Marketo Engage

4.2
(588)

Marketing automation for digital marketers

Pricing

Value for money

3.8

0.2

4.0

What users say about Marketo Engage's value for money

It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech.

AR

Anonymous Reviewer

They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost.

ML

Maria Lenin L.

Total

22

64

37

features in common

22

features in common

Marketo Engage's unique features

  • Customer Experience Management

  • Customer Segmentation

  • Business Analysis

  • Real Time Data

Adobe Marketing Cloud's unique features

  • Video Streaming

  • Asset Management

  • Benchmarking

  • Monitoring

Webtrekk

3.0
(2)

Europe's Independent Premium Customer Analytics Platform

Features

Total

3

11

37

features in common

3

features in common

Webtrekk's unique features

  • Customer Profiling

  • Data Import/Export

  • Web Analytics

  • Real Time Analytics

Adobe Marketing Cloud's unique features

  • Visitor Management

  • Instant Messaging

  • Video Streaming

  • Multi-Channel Marketing

Swydo

4.6
(54)

AdWords and PPC monitoring, analytics, and reporting tool

Pricing

Starting from

$75/month

Value for money

4.4

0.4

4.0

What users say about Swydo's value for money

Swydo is a great choice and is a good value for the money.

Dave R.

I liked the cost and on-boarding process. I also felt very comfortable going with Swydo after my initial pre-sales calls.

Dave R.

Total

2

16

37

features in common

2

features in common

Swydo's unique features

  • Customizable Reporting

  • Customizable Branding

  • Dashboard Creation

  • Real Time Monitoring

Adobe Marketing Cloud's unique features

  • Video Streaming

  • Engagement Analytics

  • Client Management

  • Collaboration Tools

Webtrends

4.0
(2)

Webtrends transforms digital experiences

Features

Total

1

2

37

features in common

1

features in common

Webtrends' unique feature

  • Real Time Reporting

Adobe Marketing Cloud's unique features

  • Video Management

  • Email Marketing Management

  • Charting

  • Client Management

AT Internet Web Analytics

3.3
(4)

Cross device and predictive digital analytics solution

Features

Total

3

6

37

features in common

3

features in common

AT Internet Web Analytics' unique features

  • Indexing

  • Tagging

  • User Management

Adobe Marketing Cloud's unique features

  • Visitor Management

  • Engagement Analytics

  • Video Streaming

  • Multi-Channel Marketing

Beckon

(0)

Marketing intelligence, analytics, reporting, and dashboards

Features

Total

1

17

37

features in common

1

features in common

Beckon's unique features

  • Data Filtering

  • Customizable Templates

  • Data Import/Export

  • Multiple Data Sources

Adobe Marketing Cloud's unique features

  • Video Management

  • Engagement Analytics

  • Client Management

  • Collaboration Tools

Wrike

4.2
(1,636)

Manage your projects from start to finish with Wrike

Pricing

Starting from

$9.80/month

Value for money

4.0
4.0

What users say about Wrike's value for money

It has definitely improved our capability as a team so we have gotten good return on investment from it.

AR

Anonymous Reviewer

The price and feature list look great. The marketing and landing page talked about it being perfect for agencies like mine.

Charles K.

Total

12

85

37

features in common

12

features in common

Wrike's unique features

  • Video Support

  • Real Time Updates

  • Activity Tracking

  • Secure Data Storage

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Personalized Profiles

  • Video Streaming

  • Email Marketing Management

EngageBay

4.6
(65)

Integrated sales & marketing software for growing teams

Pricing

Starting from

$9.99/month

Value for money

4.8

0.8

4.0

What users say about EngageBay's value for money

A great automation tool with a competitive price.

Jan Patrick T.

Best on the market - and certainly at this price.

SM

Sian M.

Total

8

37

37

features in common

8

features in common

EngageBay's unique features

  • Custom Landing Pages

  • Social Media Integration

  • Behavior Tracking

  • Task Management

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Channel Management

  • Social Network Marketing

  • Collaboration Tools

Marketing Optimizer

4.3
(7)

Digital Marketing Optimization Software

Features

Total

2

2

37

features in common

2

features in common

Marketing Optimizer's unique features

  • No unique features

Adobe Marketing Cloud's unique features

  • Video Streaming

  • Instant Messaging

  • Collaboration Tools

  • Content Management

ActiveDEMAND

4.2
(71)

An integrated marketing solution for marketers & agencies

Pricing

Starting from

$15/month

Value for money

4.1

0.1

4.0

What users say about ActiveDEMAND's value for money

Value for the price is great, I recommend this platform for call tracking.

Louis-Paul B.

Great that there's no contract period. Excellent value for the money.

Sue S.

Total

11

63

37

features in common

11

features in common

ActiveDEMAND's unique features

  • Call Tracking

  • Auto-Responders

  • Email Distribution

  • Graphical Workflow Editor

Adobe Marketing Cloud's unique features

  • Asset Management

  • ROI Analytics

  • Video Streaming

  • Mobile Integration

Sprout Social

4.4
(445)

Social Media Management Software for Business

Pricing

Starting from

$99/month

Value for money

4.0
4.0

What users say about Sprout Social's value for money

Sprout offers a good solution but fails on pricing. Sprout is an excellent alternative, but there are pretty much others that allow you to have same with less budget.

AR

Anonymous Reviewer

I think Sprout Social is an excellent tool and the interface is very user-friendly. However, I can't justify the cost when I can get all of these features outside the platform for significantly less.

LH

Lindsey H.

Total

13

52

37

features in common

13

features in common

Sprout Social's unique features

  • Content Library

  • Assignment Management

  • Social Media Metrics

  • Task Planning

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Personalized Profiles

  • Visitor Management

  • Custom Forms

Keap

4.1
(1,076)

An all-in-one CRM, sales and marketing automation software

Pricing

Starting from

$79/month

Value for money

3.8

0.2

4.0

What users say about Keap's value for money

We are overall very much satisfied with Infusionsoft and we found this affordable to small and medium scale businesses having less budget to allocate for such softwares.

SS

Sk S.

Landing pages rarely work and I have had multiple events and lost hundreds of leads during the KEAP take over of Infusionsoft. Now I have too much money invested to make a switch.

HM

Heidi M.

Total

16

85

37

features in common

16

features in common

Keap's unique features

  • Recurring Billing

  • Appointment Management

  • Sales Orders

  • Email Notifications

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Social Performance Management

  • Engagement Analytics

  • Instant Messaging

SharpSpring

4.6
(674)

Affordable marketing automation for all business sizes

Pricing

Value for money

4.6

0.6

4.0

What users say about SharpSpring's value for money

For the price, its an outstanding product. Its much more feature rich than some of the other low budget options, and loaded with functionality that most small and mid sized business can use.

EP

Eileen P.

It's been a super easy add on to our services since the tool is so robust and we have another revenue opportunity through various ways we can service our clients with the software.

MT

Mindy T.

Total

18

100

37

features in common

18

features in common

SharpSpring's unique features

  • Mailing List Management

  • Automatic Lead Distribution

  • Pipeline Management

  • Data Import/Export

Adobe Marketing Cloud's unique features

  • Asset Management

  • Video Management

  • Mobile Integration

  • Monitoring

GetResponse

4.1
(243)

The world's easiest e-mail marketing

Pricing

Starting from

$15/month

Value for money

3.9

0.1

4.0

What users say about GetResponse's value for money

I have come across other landing page platforms I like better, but for the price Get Response is an excellent option and produces good results, attractive landing pages and a competitive price.

AR

Anonymous Reviewer

I preferred the framework however Getresponse charges for a proportionate email twice if it's on an uncommon rundown. This makes it costly to oversee as your client base develops.

Rebecca B.

Total

7

40

37

features in common

7

features in common

GetResponse's unique features

  • Customer Database

  • Image Library

  • Automated Scheduling

  • Lead Nurturing

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Channel Communication

  • ROI Analytics

  • Collaboration Tools

TapClicks

4.3
(163)

A Unified Marketing Operations Platform Powered By Your Data

Pricing

Value for money

4.1

0.1

4.0

What users say about TapClicks' value for money

Tapclicks easily integrates with a large number of platforms at a reasonable price. The customer support is exceptional.

MD

Mark D.

Pricing was very flexible and the software was customizable to meet our needs.

ME

Mitch E.

Total

4

20

37

features in common

4

features in common

TapClicks' unique features

  • Data Mapping

  • Labeling

  • Customer Segmentation

  • Customer Accounts

Adobe Marketing Cloud's unique features

  • Workflow Management

  • Mobile Integration

  • Visitor Management

  • Projections

NiceJob

4.9
(91)

Reputation marketing with reviews, social & SEO tools

Pricing

Starting from

$75/month

Value for money

4.8

0.8

4.0

What users say about NiceJob's value for money

We shopped around to find the most effective and cost-efficient program out there. We quickly learned the fine folks at NiceJob have their game together.

PG

Patrick G.

Ease of use, price, and RESULTS. Nicejob delivers the results they promise.

JG

Jeremiah G.

Total

8

28

37

features in common

8

features in common

NiceJob's unique features

  • Email Invitations & Reminders

  • Content Filter

  • Customizable Templates

  • SEO Management

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Campaign

  • Social Performance Management

  • Collaboration Tools

Maropost

4.3
(8)

On-Demand digital marketing and campaign management solution

Features

Total

9

19

37

features in common

9

features in common

Maropost's unique features

  • SMS Marketing Managment

  • Email Tracking

  • Drag & Drop Interface

  • Real Time Monitoring

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Monitoring

  • Social Performance Management

  • Content Management

Pardot

4.1
(543)

Salesforce B2B marketing automation for marketing & sales

Pricing

Starting from

$1250/month

Value for money

3.7

0.3

4.0

What users say about Pardot's value for money

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.

ET

Eric T.

Costly for small businesses but that's my only gripe.

RK

Ryan K.

Total

14

61

37

features in common

14

features in common

Pardot's unique features

  • Auto-Responders

  • Mobile Alerts

  • Sales Reporting

  • Prioritizing

Adobe Marketing Cloud's unique features

  • Asset Management

  • Social Performance Management

  • Document Management

  • Instant Messaging

SendX

4.7
(23)

Affordable Email Marketing Software

Pricing

Starting from

$9.99/month

Value for money

4.6

0.6

4.0

What users say about SendX's value for money

Excellent support, affordable price, overall it is the best.

talha a.

The pricing is affordable compared to their competitors. The software has features business owners want and need.

CI

Christian I.

Total

6

43

37

features in common

6

features in common

SendX's unique features

  • Click Tracking

  • Contact History

  • Auto-Responders

  • Referral Source Tracking

Adobe Marketing Cloud's unique features

  • Workflow Management

  • Asset Management

  • Multi-Channel Management

  • Social Network Marketing

iContact

4.5
(526)

Email marketing & social media marketing software

Pricing

Starting from

$14/month

Value for money

4.4

0.4

4.0

What users say about iContact's value for money

Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise.

Karin S.

I value support over price and their support is excellent.

KK

Ken K.

Total

14

52

37

features in common

14

features in common

iContact's unique features

  • Behavior Tracking

  • Real Time Data

  • Social Media Integration

  • Rules-Based Workflow

Adobe Marketing Cloud's unique features

  • Asset Management

  • ROI Analytics

  • Monitoring

  • Multi-Campaign

Bitrix24

4.0
(448)

100% free CRM, collaboration and communication tool suite

Pricing

Starting from

$24/month

Value for money

4.2

0.2

4.0

What users say about Bitrix24's value for money

It has great value for money and pricing is unbeatable as compared to other software solutions in the market for same purpose. Brilliant within the company social feature.

Irfan A.

They are responsive in their support. I enjoy how the various functions are available to low-price users.

AW

Anna W.

Total

12

90

37

features in common

12

features in common

Bitrix24's unique features

  • To-Do List

  • Project Time Tracking

  • Activity Management

  • Recurring Tasks

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Projections

  • Video Streaming

  • Conversion Rate Optimization

Ceros

4.5
(45)

Create stunning experiential content, no coding required.

Pricing

Value for money

3.8

0.2

4.0

What users say about Ceros' value for money

The idea was super cool, but the time needed to learn it and the money turned us off.

hb

hannah b.

The cost, cuz some students are in high school they don't have the money to pay for it.

JB

Jesse B.

Total

7

21

37

features in common

7

features in common

Ceros' unique features

  • Real Time Data

  • Interactive Content

  • Customizable Reporting

  • Lead Generation

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Channel Communication

  • Social Network Marketing

  • Collaboration Tools

Issuu

4.7
(105)

Content creation and distribution software for designers

Pricing

Starting from

$22/month

Value for money

4.3

0.3

4.0

What users say about Issuu's value for money

I think it helps us with our marketing efforts and is a fair price point. Ve been using it for years for a variety of clients, and people are always happy I suggested to do so.

AR

Anne R.

We've been using the platform for years and are likely to continue to do so, absent better alternatives at no cost.

CC

Christopher C.

Total

11

24

37

features in common

11

features in common

Issuu's unique features

  • Social Advertising

  • Distribution Management

  • Collaborative Review

  • Multi-Channel Distribution

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Channel Marketing

  • Software Development Kit

  • Custom Forms

iAPPS Marketier

3.0
(2)

Online marketing management solution

Features

Total

5

17

37

features in common

5

features in common

iAPPS Marketier's unique features

  • Promotions Management

  • Role Management

  • Drag & Drop Interface

  • Customizable Templates

Adobe Marketing Cloud's unique features

  • Video Streaming

  • A/B Testing

  • Monitoring

  • Reporting & Statistics

PushAd

4.6
(10)

PushAd is a SaaS marketing automation tool supporting ROI.

Features

Total

8

30

37

features in common

8

features in common

PushAd's unique features

  • Customizable Branding

  • Widgets

  • Click Tracking

  • Customer Database

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Multi-Channel Management

  • Social Performance Management

  • Conversion Tracking

User.com

4.7
(29)

The engine of growth. An all in one solution for user data.

Pricing

Starting from

$49/month

Value for money

4.6

0.6

4.0

What users say about User.com's value for money

I was surprised about how well it worked and what's more important, they offered a great price.

ER

Evelyn R.

All the features you need for a friendly price for a startup.

GH

Gerald H.

Total

13

99

37

features in common

13

features in common

User.com's unique features

  • Role-Based Permissions

  • Lead Capture

  • Action Management

  • Lead Scoring

Adobe Marketing Cloud's unique features

  • Asset Management

  • Projections

  • Workflow Management

  • Conversion Tracking

Falcon.io

4.2
(179)

Unified social media marketing and management platform

Pricing

Value for money

3.8

0.2

4.0

What users say about Falcon.io's value for money

The support staff are great. Finally the modular pricing makes it affordable for a wide variety of needs.

AB

Abe B.

When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price.

Lynne L.

Total

18

70

37

features in common

18

features in common

Falcon.io's unique features

  • Audit Trail

  • Labeling

  • Quality Assurance

  • Permission Management

Adobe Marketing Cloud's unique features

  • A/B Testing

  • Video Streaming

  • Instant Messaging

  • Mobile Integration