Adobe Campaign Features

Adobe Campaign

End-to-end digital marketing

4.38/5 (152 reviews)

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Dashboard
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Email Campaign Management
Email Management
Email Marketing
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Website Management
Website Visitor Tracking
Workflow Management
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AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Asset Management
Auto-Responders
Automated Publishing
Benchmarking
CAN SPAM Compliance
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Channel Management
Charting
Click Tracking
Client Management
Collaboration Tools
Competitive Analysis
Contact Database
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Document Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Personalization
Pipeline Management
Post Scheduling
Projections
Prospecting Tools
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Software Development
Source Tracking
Spam Blocker
Tagging
Template Management
Third Party Integrations
User Management
Video Management
Video Streaming
Visitor Management
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Management
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Asset Management
Auto-Responders
Automated Publishing
Benchmarking
CAN SPAM Compliance
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Channel Management
Charting
Click Tracking
Client Management
Collaboration Tools
Competitive Analysis
Contact Database
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Document Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Personalization
Pipeline Management
Post Scheduling
Projections
Prospecting Tools
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Software Development
Source Tracking
Spam Blocker
Tagging
Template Management
Third Party Integrations
User Management
Video Management
Video Streaming
Visitor Management
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Management
Website Visitor Tracking
Workflow Management
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0 reviews

Adobe Campaign Feature Reviews

25 reviewers had the following to say about Adobe Campaign's features:

Anonymous
Business Intelligence Consultant (Publishing company, 1001-5000 employees)
Verified Reviewer

Adobe Continues to Innovate & Confuse

2016-07-19

Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons

Adobe Analytics is a fantastic tool for people who know what they are doing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Steve R.

Makes our online marketing a breeze with its multi channel dashboard. I'm able to see real results .

2018-08-02

Easy reporting for all our marketing campaigns

Pros

Able to see real time analytics and check what marketing strategy is working the most and pin point were you need more help!

Cons

I'm still new to the software so their is a bit of a learning curve but being a loyal adobe user I know I will master it with their help and tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Aurelian P.

One of the best marketing cloud marketing platform on the market.

2018-10-05

Pros

Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans.

Cons

Reporting and analytics are not too flexible for everyone.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Fraser D.

An incredibly high functioning tool for all your marketing needs

2018-07-18

Pros

Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management.

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Harsh R.

Nice Product by Adobe

2018-08-01

Overall nice product

Pros

It offers strong email and social media marketing.

Cons

I find Google Analytics little user friendly

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Janet O.

Adobe Campaign Review

2019-01-22

Pros

Campaign design is simpler than it might seem.

Cons

Not the best campaign management software for smaller businesses, but it definitely got the job done!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Emily Yohanna S.

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

2018-06-28

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Pros

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs.

Cons

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joshua W.

ADOBE CAMPAIGN REVIEW

2021-01-31

Adobe Campaign has made it easy for me to track performance.

Pros

Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Cons

Takes time to get used to the interface.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maya T.

Conveniently track projects

2019-12-20

Pros

After creating a project, I easily track the steps. All statistics get to my personal account.

Cons

I work as a teacher, and Adobe Campaign is more of a marketing tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Mechanical or Industrial Engineering company, 10001+ employees)

A Complete Campaign management/Email Marketing solution

2019-03-13

Adobe Campaign is used as the core email marketing tool in our company.

Pros

Seamless integration with third party tools like SFDC, Dynamics CRM Web tracking and automated workflows are some of the features that I really love about this product.

Cons

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jordan P.

Adobe Is The Best For Marketing Analytics!

2018-09-29

Pros

Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud!

Cons

We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Lenee K.

Versatile and effective product

2019-08-28

Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns.

Pros

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform.

Cons

Adobe campaign is providing amazing services and let us not face any issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

This is great for all skill levels

2019-03-24

I have been able to successfully launch a number of highly targeted and multi faceted email campaigns.

Pros

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Cons

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Global Change Manager (Pharmaceuticals company, 10001+ employees)
Verified Reviewer

Too big to be smooth

2019-01-04

Pros

You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc.

Cons

Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Nabeelah P.

Pay for understandable Analytics

2018-09-08

Best software for a business looking to understand and monitor their analytics. And to helps automate their marketing systems.

Pros

The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns. You can also easily access to your followers/audience profiles.

Cons

If you are used to free analytics then you may not be as willing to pay for this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Colin C.

Robust Marketing Tool

2019-03-20

Pros

The reporting and campaign analytics seem like exactly the information I want.

Cons

Just the price point, because I'm not a fan of the SaaS model that Adobe has adopted.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 501-1000 employees)

A top campaign manager that easily integrates with other Adobe tools

2019-04-30

Pros

I like how easily this tool integrates with almost all other tools in the Adobe suite and makes it extremely easy to setup a one-stop-shop for managing campaigns, analytics, testing, etc.

Cons

I think some of the other campaign managers have better features/functionality, but they don't integrate with other Adobe tools as easily

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Gautam S.

"It controls you all the time in marketing or advertising."

2020-07-25

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew K.

A great way to "get the word out"

2018-04-10

Combined with great analytics Campaign makes this a one stop shop for us.

Pros

I like the fact that i can hit multiple channels without using multiple platforms.

Cons

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Seddik W.

Adobe Marketing Cloud

2018-03-26

Pros

Overall, Adobe keeps even the largest and most diverse teams organized, allowing them to sync, share, and discuss files, and to manage their campaigns online.

Cons

If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Amanda P.

Most helpful email marketing tool

2019-08-30

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns.

Pros

Its main feature is automating marketing public services.

Cons

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tyler H.

The perfect tool for marketing analysis

2018-08-15

If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite.

Pros

Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels.

Cons

You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Alex K.

A tool that you must be able to use

2018-02-20

Pros

In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications.

Cons

There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Mariia P.

Updates rarely come out

2019-08-01

Pros

Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.

Cons

Adobe Campaign is an important marketing tool, but many features work according to old principles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jennifer D.

Great marketing automation tool

2019-06-02

Pros

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing.

Cons

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more