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Value for money rating
4.4
/5
161
Price starts from
9.98
Per month
Flat Rate
What users say
DEVY M.
AR
Anonymous Reviewer
Price starts from
49
Per month
Pricing model
Free trial
Price starts from
7
/user
Per month
Pricing model
Free trial
Price starts from
89
Per month
Pricing model
Free trial
Price starts from
50
Per month
Pricing model
Free trial
Price starts from
55
Per month
Pricing model
Free trial
Shan A.
Pharmaceuticals, 51-200 employees
Used daily for 1-2 years
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Overall, the platform has helped us a lot as many of our leads have been qualified for opportunities through the platform. Managing all your leads is very easy and nurturing those leads has been very helpful for our business. The reporting has helped us to take our stakeholders on board to show our performance and has helped us manage all our marketing activities through the platform.
This product has been extraordinary at a few things such as workflow management and creation for marketing automation. This has resulted in us managing all our lead nurturing and generation campaigns. The personalisation offered by the platform is not compared to any other competitor. Furthermore, it does integrate easily with all third-party platforms which is a crucial part of us using the platform. There are many templates available to use for email marketing and it is very easy to create emails within the platform.
-Not many things to dislike but there are a few essential things such as the price, it is just too much when compared to others in the market. -Adobe poorly provides the customer support - They never understand any problems, you need to find your own way. -There are issues with navigation and from time to time there are bugs.
Shaun P.
Verified reviewer
Retail, 51-200 employees
Used daily for 2+ years
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The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.
Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.
Mohsin Ali B.
Verified reviewer
Pharmaceuticals, 51-200 employees
Used daily for 6-12 months
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Adobe campaign is very easy to use the tool, that helps the organisation conduct and optimises campaigns which can be either for email marketing or social media marketing. It has been a great experience for us to use the product, helped us to convert most of our B2B clients.
It's a very straightforward tool that is essential for every organisation, it has helped us manage all our contacts and segment them as per their actions and carry out email campaigns. The best thing about Adobe campaign has been around the area of personalised and customized user journeys.
It's quite expensive as compared to alternatives, the only thing I hate about Adobe Campaign is it occasionally crashes when building heavy workflows.
Grace A.
Verified reviewer
Health, Wellness and Fitness, 10,001+ employees
Used weekly for 1-2 years
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Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.
With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.
The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.
Imelda C.
11-50 employees
Used daily for 6-12 months
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It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.
The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.
Emmanuel T.
Entertainment, 1-10 employees
Used daily for 6-12 months
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Is good and perfect for my business.
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
Fraser D.
Computer Software, 51-200 employees
Used daily for 1-2 years
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- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable
- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off
Anonymous Reviewer
Verified reviewer
Cosmetics, 201-500 employees
Used daily for 6-12 months
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Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.
Easy of use and training. Also really enjoy the analytics features.
The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)
Amanda P.
Verified reviewer
Staffing and Recruiting, 1,001-5,000 employees
Used daily for 1-2 years
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Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.
Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.
The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.
Meredith M.
Electrical/Electronic Manufacturing, 11-50 employees
Used daily for 1-2 years
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For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.
This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.
The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
Daryl K.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.
- Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems
- You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.
Islam R.
Hospital & Health Care, 51-200 employees
Used daily for 2+ years
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this tool is very helpful and the best tool for working and I use it daily
This is software is perfect for my work and I deal with it easy.
Its price is hight minly. I advice them to reduce the price.
PIyush p.
Marketing and Advertising, 1,001-5,000 employees
Used weekly for 2+ years
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Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.
Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.
Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)
Nidhi K.
Internet, 201-500 employees
Used daily for 6-12 months
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Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
As with most things Adobe, Campaign could be less expensive .
Aamir C.
Hospitality, 5,001-10,000 employees
Used weekly for 2+ years
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The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.
Subscription costs........over the years the price will be more expensive than a perpetual license.
Rosa B.
Computer Software, 1-10 employees
Used weekly for 2+ years
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Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.
The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.
Andrew Z.
Used other for 2+ years
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It was easy to use and send documents. I loved the software and the whole concept of e-signatures.
the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.
Seddik W.
Computer Software, 51-200 employees
Used other for less than 6 months
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The number one choice first and foremost because of its powerful marketing asset management capacity, which seems to support distributors efficiently regardless of their location or the device they’re using. The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way. Overall, Adobe keeps even the largest and most diverse teams organized, allowing them to sync, share, and discuss files, and to manage their campaigns online.
Price: if all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"
Shawn V.
Media Production, 1,001-5,000 employees
Used weekly for 1-2 years
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I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.
1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access
1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms
Aurelian P.
1-10 employees
Used weekly for 1-2 years
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Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.
It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.
Matthew K.
Verified reviewer
Broadcast Media, 11-50 employees
Used weekly for 6-12 months
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We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.
I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!
I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!
Ericka B.
Insurance, 501-1,000 employees
Used weekly for 1-2 years
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I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.
The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.
Adonis S.
Telecommunications, 51-200 employees
Used weekly for 6-12 months
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I use the Adobe Marketing Cloud and compare to other product, I can say that this is the most complete set of integrated digital marketing solutions. I can personalized the marketing content depends on the target viewers.
The solutions is not cheap. However with all the features and the ability to deliver the best experiences to every customer across every channel, its worth it.
Julie K.
Used daily for less than 6 months
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I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly.
I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track.