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Adobe Campaign Pricing

Pricing overview

Value for money rating

4.4

/5

161

Price starts from

9.98

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Contact Adobe directly for pricing information.

What users say

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send.
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DEVY M.

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

AR

Anonymous Reviewer

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Excellent all in one marketing tool with great capabilities

Reviewed a month ago

Overall, the platform has helped us a lot as many of our leads have been qualified for opportunities through the platform. Managing all your leads is very easy and nurturing those leads has been very helpful for our business. The reporting has helped us to take our stakeholders on board to show our performance and has helped us manage all our marketing activities through the platform.

Pros

This product has been extraordinary at a few things such as workflow management and creation for marketing automation. This has resulted in us managing all our lead nurturing and generation campaigns. The personalisation offered by the platform is not compared to any other competitor. Furthermore, it does integrate easily with all third-party platforms which is a crucial part of us using the platform. There are many templates available to use for email marketing and it is very easy to create emails within the platform.

Cons

-Not many things to dislike but there are a few essential things such as the price, it is just too much when compared to others in the market. -Adobe poorly provides the customer support - They never understand any problems, you need to find your own way. -There are issues with navigation and from time to time there are bugs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Over-promised; not delivered in the slightest!

Reviewed a year ago

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Fantastic all in one marketing platform

Reviewed 3 months ago

Adobe campaign is very easy to use the tool, that helps the organisation conduct and optimises campaigns which can be either for email marketing or social media marketing. It has been a great experience for us to use the product, helped us to convert most of our B2B clients.

Pros

It's a very straightforward tool that is essential for every organisation, it has helped us manage all our contacts and segment them as per their actions and carry out email campaigns. The best thing about Adobe campaign has been around the area of personalised and customized user journeys.

Cons

It's quite expensive as compared to alternatives, the only thing I hate about Adobe Campaign is it occasionally crashes when building heavy workflows.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A quite complete marketing tool.

Reviewed 4 months ago

Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Pros

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.

Cons

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Attract more B2B clients with great brochures and Ads

Reviewed 3 years ago
Pros

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Adobe campaign is a creative software for your business.

Reviewed a year ago

Is good and perfect for my business.

Pros

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Cons

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An incredibly high functioning tool for all your marketing needs

Reviewed 4 years ago
Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Adobe Campaign is a Top-Notch CRM

Reviewed 4 years ago

Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.

Pros

Easy of use and training. Also really enjoy the analytics features.

Cons

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Most helpful email marketing tool

Reviewed 3 years ago

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

Pros

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Cons

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent Full-suite Cloud Platform

Reviewed 4 years ago

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Pros

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Cons

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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You get what you pay for

Reviewed 4 years ago
Pros

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Adobe equals a Must Have for Digital / Design agencies

Reviewed 5 years ago

using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros

- Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems

Cons

- You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Useful tool for my work

Reviewed a year ago

this tool is very helpful and the best tool for working and I use it daily

Pros

This is software is perfect for my work and I deal with it easy.

Cons

Its price is hight minly. I advice them to reduce the price.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Steller platform for complex multinational firms

Reviewed 4 years ago

Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.

Pros

Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Cons

Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A good Adobe product.

Reviewed 2 years ago
Pros

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Cons

As with most things Adobe, Campaign could be less expensive .

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Creative Package in One

Reviewed 5 years ago
Pros

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons

Subscription costs........over the years the price will be more expensive than a perpetual license.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Well made Adobe product

Reviewed 5 years ago
Pros

Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons

The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Cost an arm and a leg

Reviewed 4 years ago
Pros

It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Cons

the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Adobe Marketing Cloud

Reviewed 4 years ago
Pros

The number one choice first and foremost because of its powerful marketing asset management capacity, which seems to support distributors efficiently regardless of their location or the device they’re using. The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way. Overall, Adobe keeps even the largest and most diverse teams organized, allowing them to sync, share, and discuss files, and to manage their campaigns online.

Cons

Price: if all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Another Winner From Adobe

Reviewed 5 years ago

I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros

1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access

Cons

1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One of the best marketing cloud marketing platform on the market.

Reviewed 4 years ago
Pros

Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.

Cons

It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great way to "get the word out"

Reviewed 4 years ago

We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

Pros

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use and essential for business people on the go

Reviewed 4 years ago
Pros

I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.

Cons

The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great software in asset management and building website and mobile apps

Reviewed 4 years ago
Pros

I use the Adobe Marketing Cloud and compare to other product, I can say that this is the most complete set of integrated digital marketing solutions. I can personalized the marketing content depends on the target viewers.

Cons

The solutions is not cheap. However with all the features and the ability to deliver the best experiences to every customer across every channel, its worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A great tool that takes time to set up properly. If it is set up well it will unlock some potential.

Reviewed 4 years ago
Pros

I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly.

Cons

I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track.