Adobe Social Pricing, Features, Reviews & Comparison of Alternatives

Adobe Social

Social media marketing for creation, publication & listening

4.33/5 (136 reviews)

Adobe Social overview

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.


Value for money
View Pricing Plans


Business size



United States, Canada, Europe

Supported languages

Adobe Social screenshot: View post predictionsAdobe Social DemoAdobe Social screenshot: Social overviewAdobe Social screenshot: Post analyticsAdobe Social screenshot: Sentiment analysisAdobe Social screenshot: Sentiment analysisAdobe Social Explained

Adobe Social reviews

Value for money
Ease of use
Customer support
Imelda Castro

Attract more B2B clients with great brochures and Ads

Used daily for 6-12 months
Reviewed 2019-01-08
Review Source: Software Advice

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

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Fraser Doig

An incredibly high functioning tool for all your marketing needs

Used daily for 1-2 years
Reviewed 2018-07-18
Review Source: Software Advice

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

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Harsh Rathor

Nice Product by Adobe

Used daily for 2+ years
Reviewed 2018-08-01
Review Source: Software Advice

Overall nice productAdobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

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Mike Pietrowski

All the tools you need under 1 program

Used daily for 2+ years
Reviewed 2018-02-15
Review Source: Software Advice

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

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Alicia Clarke

Intuitive program

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Software Advice

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

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Adobe Social pricing

Contact Adobe for pricing information.

Adobe Social features

Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (152 other apps)
Activity Dashboard (229 other apps)
Customizable Branding (191 other apps)
Real Time Analytics (157 other apps)
Real Time Data (147 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Adobe Social

Key features of Adobe Social

  • Social intelligence reports
  • Multi-level approval workflow
  • Integrated campaign tracking
  • Mobile accessibility
  • Publishing abilities
  • Data archival and export
  • Predictive insights and competitive analytics
  • Multiplatform moderation
  • Drag-and-drop application builder
  • Posting analytics
  • Conversion reports
  • Integrated link shorteners
  • Social analytics and measurement
  • Content calendar
  • Creative strategy and design
  • Template creation
  • Dissemination channel identification
  • Multiple platform publishing
  • Roles and permissions
  • Influencer reports
  • Sentiment analysis
View All Features


Predictive Insights. get recommendations on how to improve your posts before they are published.

Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

Custom audiences: Create content and target it to audiences based on demographic and geographic data.

Link shorteners: Integrate link shortener including,,, budurl, and more.

Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

- Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.