Adobe Social Pricing, Features, Reviews & Comparison of Alternatives

Adobe Social

Social media marketing for creation, publication & listening

4.25/5 (4 reviews)

Adobe Social overview

What is Adobe Social?

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.

Pricing

Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Europe

Supported languages

English
Adobe Social screenshot: View post predictionsAdobe Social DemoAdobe Social screenshot: Social overviewAdobe Social screenshot: Post analyticsAdobe Social screenshot: Sentiment analysisAdobe Social screenshot: Sentiment analysisAdobe Social Explained

Adobe Social reviews

Value for money
Features
Ease of use
Customer support
  5.0
  4.3
  4.2
  3.0
Jill Nunn

a bloggers friend

Used daily for free trial
Reviewed 2018-02-22
Review Source: GetApp

Pros
a very easy to use social media management system. it saves me so much time on analytics for my digital data

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Chin Koon Tay

Great social management platform

Used weekly for less than 6 months
Reviewed 2018-12-24
Review Source: GetApp

Pros
I am just starting to use this platform for the past 2 months and so far, it has exceeded my expectations. The ability to manage various marketing campaigns across different social media platforms effectively makes this a must use app for all digital marketers.

Cons
I am still exploring and there are still a lot of features that I have not tapped on. Again this is another Adobe product that is feature rich with a steeper learning curve.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Newer tools out there

Used occasionally for less than 6 months
Reviewed 2018-12-04
Review Source: GetApp

Pros
Adobe did well by getting this product out on the market when Facebook advertising was really just starting to begin.

Cons
The app feels very dated, and most of what you can do in this app can be natively managed from Facebook/ Instagram itself now. Even if you wanted a integrated version of all the social media advertising platforms, there are cheaper/ better alternatives on the market now.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 0/10

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Deborah Kay

Really great app, super easy to use, with lots of options

Reviewed 2016-03-23
Review Source: GetApp

By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros
It's almost too easy - what if people forget how to design?

Cons
It's almost too easy - what if people forget how to design?

Rating breakdown

Value for money
Ease of use
Customer support

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Adobe Social pricing

Contact Adobe for pricing information.

Adobe Social features

API
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (205 other apps)
Activity Dashboard (356 other apps)
Automatic Notifications (208 other apps)
Campaign Segmentation (205 other apps)
Customizable Branding (280 other apps)
Real Time Analytics (243 other apps)
Third Party Integration (349 other apps)

Videos and tutorials

Additional information for Adobe Social

Key features of Adobe Social

  • Social intelligence reports
  • Multi-level approval workflow
  • Integrated campaign tracking
  • Mobile accessibility
  • Publishing abilities
  • Data archival and export
  • Predictive insights and competitive analytics
  • Multiplatform moderation
  • Drag-and-drop application builder
  • Posting analytics
  • Conversion reports
  • Integrated link shorteners
  • Social analytics and measurement
  • Content calendar
  • Creative strategy and design
  • Template creation
  • Dissemination channel identification
  • Multiple platform publishing
  • Roles and permissions
  • Influencer reports
  • Sentiment analysis
View All Features

Benefits

Predictive Insights. get recommendations on how to improve your posts before they are published.

Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

Custom audiences: Create content and target it to audiences based on demographic and geographic data.

Link shorteners: Integrate link shortener including bit.ly, awe.sm, Po.st, budurl, and more.

Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

- Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.