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AdRoll vs Madgicx Comparison
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Overview
AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web....
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
44
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly. Gets the job done/ good pricing.
The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.
Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.
Sterling J.
Pros
I love the audiences and how easy it is to set them up. The creative insights are enlightening.
Norman H.
The Creative studio showing us which add creatives and copy performed the best - we've had a few surprises... and it helps to guide our creative thinking for future ad campaigns.
Now I am working with them to drive more sales. What I love about Madgicx the most is that the onboarding process is SO good.
Cons
There were strange bugs that were very frustrating to deal with.
I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.
Mitchell C.
Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.
Cons
I clicked the cancel button and guess what happened, i see a charge for another $147 leave my company account.
Set-up can be a bit confusing and not draft mode.
Its a bit hard to understand at first. They should make a class.
Key features
- Total features31
- AB Testing
- AI/Machine Learning
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Audience Targeting
- Behavior Analytics
- Behavioral Targeting
- Bid Management
- Brand Tracking
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Content Management
- Contextual Targeting
- Conversion Tracking
- Cross Channel Attribution
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Blending
- Data Classification
- Data Clustering
- Data Discovery
- Data Import/Export
- Data Mining
- Data Visualization
- Display Ad Management
- Drag & Drop
- Dynamic Content
- Engagement Tracking
- Event Triggered Actions
- For PPC Campaigns
- For Small Businesses
- Geotargeting
- KPI Monitoring
- Lead Attribution
- Lead Management
- Marketing Automation
- Marketing Calendar
- Mobile Retargeting
- Modeling & Simulation
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Retargeting Ads
- Sales Analytics
- Scheduled/Automated Reports
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Template Management
- Third Party Integrations
- Trend Analysis
- URL Builder
- Visual Analytics
- Web Traffic Monitoring
- Web Traffic Reporting
- Website Analytics
- Website Visitor Tracking
- Total features93
- AB Testing
- AI/Machine Learning
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Audience Targeting
- Behavior Analytics
- Behavioral Targeting
- Bid Management
- Brand Tracking
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Content Management
- Contextual Targeting
- Conversion Tracking
- Cross Channel Attribution
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Blending
- Data Classification
- Data Clustering
- Data Discovery
- Data Import/Export
- Data Mining
- Data Visualization
- Display Ad Management
- Drag & Drop
- Dynamic Content
- Engagement Tracking
- Event Triggered Actions
- For PPC Campaigns
- For Small Businesses
- Geotargeting
- KPI Monitoring
- Lead Attribution
- Lead Management
- Marketing Automation
- Marketing Calendar
- Mobile Retargeting
- Modeling & Simulation
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Retargeting Ads
- Sales Analytics
- Scheduled/Automated Reports
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Template Management
- Third Party Integrations
- Trend Analysis
- URL Builder
- Visual Analytics
- Web Traffic Monitoring
- Web Traffic Reporting
- Website Analytics
- Website Visitor Tracking
Integrations
- Total integrations103
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations4
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
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