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AdRoll vs Madgicx Comparison

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Overview

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web....

Category Leaders

Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

44

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

69

5

4

3

2

1

28

22

14

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.9

48

5

4

3

2

1

45

2

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly. Gets the job done/ good pricing.
The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.
Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

Pros

I love the audiences and how easy it is to set them up. The creative insights are enlightening.
The Creative studio showing us which add creatives and copy performed the best - we've had a few surprises... and it helps to guide our creative thinking for future ad campaigns.
Now I am working with them to drive more sales. What I love about Madgicx the most is that the onboarding process is SO good.

Cons

There were strange bugs that were very frustrating to deal with.
I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.
Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.

Cons

I clicked the cancel button and guess what happened, i see a charge for another $147 leave my company account.
Set-up can be a bit confusing and not draft mode.
Its a bit hard to understand at first. They should make a class.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features31
  • AB Testing
  • AI/Machine Learning
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Bid Management
  • Brand Tracking
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Classification
  • Data Clustering
  • Data Discovery
  • Data Import/Export
  • Data Mining
  • Data Visualization
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Small Businesses
  • Geotargeting
  • KPI Monitoring
  • Lead Attribution
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Retargeting
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Total features93
  • AB Testing
  • AI/Machine Learning
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Bid Management
  • Brand Tracking
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Classification
  • Data Clustering
  • Data Discovery
  • Data Import/Export
  • Data Mining
  • Data Visualization
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Small Businesses
  • Geotargeting
  • KPI Monitoring
  • Lead Attribution
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Retargeting
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking

Integrations

  • Total integrations103
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations4
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

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