AdRoll Features

AdRoll

Worldwide retargeting platform

3.97/5 (59 reviews)

AdRoll Feature Summary

  • Cross-device, cross-platform ads
  • Web retargeting
  • Mobile retargeting
  • Retargeting on Facebook
  • Retargeting on Twitter
  • Dynamic LiquidAds
  • Flexible segmentation
  • Transparent analytics
  • Expert optimization
  • Advanced conversion tracking rules
  • Group users
  • Target or exclude users
  • Over 300 intent signals
  • Native ads in the Facebook News Feed
  • Facebook Exchange (FBX) and Website Custom Audiences (WCA)
  • Integrate product feeds
  • Personalized impressions
  • Test calls to action and creative
  • Design/campaign support
  • Accounting management
  • Conversion tracking
  • Customizable reporting
  • Real time data
  • Activity dashboard
  • Customer segmentation
  • Scheduled reporting
  • Reports & analytics
  • Campaign management
  • Visitor targeting

Competitor Feature Comparison

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Accounting Management
Activity Dashboard
Campaign Management
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API
Accounting Management
Activity Dashboard
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Real Time Data
Reporting & Statistics
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Visitor Management
Visit WebsiteCompare App
API
Accounting Management
Activity Dashboard
Campaign Management
Conversion Tracking
Customizable Reporting
Real Time Data
Reporting & Statistics
Scheduled Reporting
Visitor Management
Learn moreCompare App

AdRoll Feature Reviews

25 reviewers had the following to say about AdRoll's features:

Jyothish Jayan

The quickest and easiest remarketing tool ever

2019-07-12

You can stop worrying about your re-marketing campaigns after putting adroll campaigns in autopilot mode.

Pros

It was very easy to setup and started running a re marketing campaign in 5 mins.

Cons

The reporting and analytics functionality can improve- especially the conversion graphs & terms sometimes feels like misleading.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ariel Dorn

Verified Reviewer

AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey.

2018-03-09

Pros

) - Simplified campaign management and optimization

Cons

- Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Chris Huebner

Adroll provides easy-to-use remarketing software.

2020-05-01

Pros

The data dashboard creates quick and detailed graphs for reporting.

Cons

Within that offering, I haven't found anything that I feel creates a user barrier or makes things difficult on my end. The interface is extremely intuitive.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashley Jernigan

Easy Advertising Tool for Beginner Advertisers

2018-11-20

Overall, our team has found success in promoting our content marketing efforts through AdRoll.

Pros

This tool is a great option for beginning display advertising users or busy teams that don't have time to maintain ads constantly.

Cons

Ultimately, we had to move those campaigns back to facebook directly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 51-200 employees)

Brings good results. Not so easy to use but you soon get a hold of it.

2017-12-11

It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds.

Pros

It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.

Cons

I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 51-200 employees)

Adroll is Unbelievably Simple and Effective!

2019-01-16

As I mentioned, I use Adroll for campaign retargeting and it does the job.

Pros

I use for retargeting and as a first-time user I was pleasantly surprised by the ease of uploading, planning, scheduling and tracking.

Cons

So far I have not come across any issues (large or small) with Adroll - so nothing to report here.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kimberly Smith

Average retargeting vendor

2019-02-19

Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers.

Pros

The quality of the campaigns is pretty good, specifically for mobile in app.

Cons

Its not clear which data points does the algorithm use to optimize.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

More and more important to our company

2019-01-31

With limited time during our day, AdRoll helps us to effectively automate large chunks of our marketing.

Pros

We use AdRoll for everything from our retargeting ad campaigns to email marketing.

Cons

Not really a complaint, but there could be more extensive analytics/insight regarding the ad's reach and customer behavior on the site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathryn Burt

Easy to use, develops ads for you for free!

2015-08-25

Pros

Super simple dashboard .. great service ... they develop ads for you for free which is awesome because that's usually what holds us up from actually executing the campaigns in a timely fashion.

Cons

I don't have anything to compare it to so right now it fits my needs just perfectly.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Likelihood to recommend

10/10

Recommendations to others considering AdRoll

Go for something simple like this vs clunky like Google Display ads

Source: Software Advice
Helpful?   Yes   No
Read more
Kelly Saux

Verified Reviewer

Good tool, but at mercy of account managers

2017-12-21

Pros

Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy!

Cons

The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Sarah E. Brewer, Ph.D.

Adroll, a tool that guarantees overcrowding

2019-09-16

Adroll as a platform has a wide scope to integrate its services using other platforms as a tool, mostly those that offer social network service, in such a way that it expands its own efficiency.

Pros

Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company.

Cons

The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael Berman

Third Party Remarketing, is it Necessary in 2019?

2019-01-04

I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here.

Pros

But the real question remains: Is third party remarketing even necessary in today's day and age?

Cons

Their UI is dated, and slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Sarah Smith

ADRoll

2019-09-23

The retargeting experience is important for our business so this has been a good move overall.

Pros

Great tool for retargeting to the right audiences, the ux and reporting were spot-on, and helped our campaigns.

Cons

everything worked pretty well - I do not have any complaints about this particular tool - I think it's worked well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Curt Nichols

Easy to use, not cost effective.

2019-04-18

Pros

Easy to use and understand, with a very clear value proposition.

Cons

Much less cost effective than just running retargeting campaigns yourself.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Alana Karmiol

Deceitful

2020-09-14

When you cancel or pause a campaign you shouldn't be charged.

Pros

The toggle for campaigns seems self explainatory.

Cons

You can be charged while not running a campaign while on a free trial.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Mithil Patel

AdRoll lets you retarget your users in the easiest way

2019-08-22

IT has been great due to the simple features and use. No technical or training required.

Pros

Right from reporting to customer service.

Cons

It does not capture the lead information. API integration is difficult too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Brian Whiting

Very nice looking - but double check your numbers

2019-10-03

Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running.

Pros

One of the things I like is how easy it is to put a campaign together and get it running.

Cons

I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Cheap Conversions, if you already have the traffic.

2018-10-08

Good growth channel to get more ROI out of adspend.

Pros

Relatively easy to get clicks with minimal work.

Cons

Interface could use some work, reporting is a bit clumsy.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 11-50 employees)

Great Remarketing Option

2019-04-07

Pros

Great feature set available and performed fairly well for our campaigns.

Cons

Not quite the same flow as the other options we were used to. Bit more learning curve for the team.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Robert Rider

We used this to help our marketing in targeted emails and social media ads.

2018-03-14

Pros

It was nice to be able to have multiple ads on multiple sites and social media that all seemed to work together using AdRoll.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Natalie Davis

Great Starter Retargeting Software

2019-04-19

For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting.

Pros

Easy to set up and implement.

Cons

This is a tough sell for premium brands who are very particular about their identity.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Louise Armstrong

Good re targeting software with lots of help!

2018-02-06

The ability to reach new audience through retargeting ads!

Pros

It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns.

Cons

The set up process does seem a little simple.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Locale Shoffner

Adroll is great for Facebook

2016-11-11

Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.

Pros

Ease of use for Facebook purposes.

Cons

Customer support and general web retargeting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 201-500 employees)

Ok digital remarketing platform.

2018-11-06

Pros

It generated sales for us pretty quickly.

Cons

We didn't feel the reach was too good; the interface had limited reporting.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Igor Gorbenko

Perfect for chasing your website visitors with ads

2019-04-10

Great platform for advertising.

Pros

Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it.

Cons

Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more