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AdScale vs Madgicx Comparison

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Overview

AdScale is a Google AdWords performance optimization platform for digital marketers. The software uses mathematical and statistical...

Category Leaders

Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

149

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

44

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

39

5

4

3

2

1

30

5

1

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

4.9

48

5

4

3

2

1

45

2

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Overall experience has been amazing I was assigned a great project manager who seem like she genuinely want to see my business succeed. Her recommending and support as been amazing.
Keyword search function is very effective. Love ability to set a budget and do automated competitive bidding.
I am very satisfied from my first encounter with this brilliant AI software.

Pros

I love the audiences and how easy it is to set them up. The creative insights are enlightening.
The Creative studio showing us which add creatives and copy performed the best - we've had a few surprises... and it helps to guide our creative thinking for future ad campaigns.
Now I am working with them to drive more sales. What I love about Madgicx the most is that the onboarding process is SO good.

Cons

Warning for anyone interested in the software! warning.
You've been listening to my verbal rants at other platforms obviously. Turns off Mics on Google Home devices.
Hard to get in touch with customer service with slow response times.

Cons

I clicked the cancel button and guess what happened, i see a charge for another $147 leave my company account.
Set-up can be a bit confusing and not draft mode.
Its a bit hard to understand at first. They should make a class.
  • Vendor responds to reviews
  • Last review9 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features30
  • AB Testing
  • AI/Machine Learning
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Behavioral Targeting
  • Bid Management
  • Brand Tracking
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Classification
  • Data Clustering
  • Data Discovery
  • Data Import/Export
  • Data Mining
  • Data Visualization
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Small Businesses
  • Fraud Detection
  • Geotargeting
  • Goal Setting/Tracking
  • KPI Monitoring
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Attribution
  • Marketing Automation
  • Mobile Retargeting
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics
  • Total features93
  • AB Testing
  • AI/Machine Learning
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Behavioral Targeting
  • Bid Management
  • Brand Tracking
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Classification
  • Data Clustering
  • Data Discovery
  • Data Import/Export
  • Data Mining
  • Data Visualization
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Small Businesses
  • Fraud Detection
  • Geotargeting
  • Goal Setting/Tracking
  • KPI Monitoring
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Attribution
  • Marketing Automation
  • Mobile Retargeting
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations5
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations4
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier