Adzerk Pricing, Features, Reviews & Comparison of Alternatives


Cloud-based ad server development platform

4.55/5 (22 reviews)

Adzerk overview

Adzerk is a cloud-based ad server development platform for engineers and product managers (PMs). The platform offers various Application Programming Interfaces (APIs) to facilitate the design, development and deployment of all kinds of ad servers. It provides multiple JSON APIs such as a Management API, Decision API, and Reporting API.

Adzerk includes multiple database management platforms such as UserDB and ContentDB to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage. Its self-serve infrastructure also supports a front-end self-service portal, facilitating programmatic development and the updating and pausing of ad campaigns along with automatic data fetching.

Adzerk features JavaScript Object Notation (JSON), enabling users to add and modify content directly from the Content Management System (CMS). This allows users to run all types of custom campaigns for promoting different kinds of content such as native ads, internal content, and sponsored listings.

Adzerk’s Ad decision engine provides a decision algorithm to help users manage campaign targeting and optimize ad revenue. It supports multiple inputs such as targeting details and campaign goals to meet the requirements of different ad requests. It also enables users to run custom targeting according to specific ad metrics and audience. Azderk provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving and UserDB features, as well as the management of campaigns from Android and iOS-based devices.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Adzerk screenshot: Decision API requests use JSON to help users create and upload ads Adzerk screenshot: Collection of ads grouped under a campaign with rules such as targeting, impression goals, tracking method, and moreAdzerk screenshot: Flight interface supports the editing of rules and managing of priorities, pricing, goal and ad period.

Adzerk reviews

Value for money
Ease of use
Customer support
Joshua Hudner

Perfect for a marketplace looking to add an internal promotions feature

Used daily for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users. Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

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Jenna Berntsen

User friendly with exceptional client service

Used daily for 2+ years
Reviewed 2019-01-31
Review Source: Capterra

I have loved Adzerk since the day we implemented their system. It was miles beyond the original technology our business had been using prior and the customer service is absolutely outstanding. Patient, Kind (regardless of the complexity of your question), Knowledgeable and most importantly VERY quick to reply to support inquiries. We are big fans.

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Full featured product with great customer support

Used daily for 2+ years
Reviewed 2019-05-29
Review Source: Capterra

My experience to date has been pleasurable. I know if there is anything that doesn't line up with my expectations, there is a great support team to help work through it. Response times via email were never more than a day, and if further discussion was necessary, it was easy to schedule a phone call (often including time to speak with lead engineers). At times there was a little extra heavy lifting. Whereas a feature may already exist with another platform, we had to define requirements and hope it can be completed. In most cases I would say this process was a mere speed bump in development. The time implications were offset by the ability to have a say in the resulting product, and potentially customize to our specific needs.

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Josh Schlesser

Easiest and Fastest way to Implement your own Native Ad Server

Used daily for 2+ years
Reviewed 2019-02-27
Review Source: Capterra

When starting Spoutable we looked at many different Native Ad Servers as a Service companies. We are still very happy with our choice years later. It was very fast to get up and running. We have since integrated with other platforms and Adzerk is still the easiest to integrate with. The support has been great. They continue to update their platform with new features. It just works.

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Lance Jackson

Adzerk Review

Used daily for 2+ years
Reviewed 2019-02-12
Review Source: Capterra

We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years! I've known the reps from as far back as his days with The Lounge network. He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market.

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Adzerk pricing

Starting from
Pricing options
Free trial
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Pricing is based on features, APIs, support and request volume.

Adzerk features

A/B Testing
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Reporting & Statistics

Activity Dashboard (245 other apps)
Customizable Branding (199 other apps)
Data Import/Export (166 other apps)
Drag & Drop Interface (217 other apps)
Engagement Analytics (195 other apps)
Monitoring (202 other apps)
Multi-Channel Marketing (169 other apps)
Real Time Analytics (173 other apps)
Real Time Data (158 other apps)
Social Media Integration (246 other apps)
Social Network Marketing (154 other apps)
Tagging (152 other apps)
Third Party Integration (236 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Adzerk

Key features of Adzerk

  • Ad inventory management
  • Ad optimization
  • Android SDK
  • Banner management
  • Custom event tracking
  • Custom targeting
  • Data shipping reporting
  • Decision API
  • Do not track
  • Frequency capping
  • GDPR compliance
  • Impression/click tracking
  • Mobile Ad serving
  • Native ad serving
  • Newsletter / email Ad serving
  • Referrals / affiliates
  • Reporting API
  • Revenue optimization
  • Rich media ad serving
  • Sponsored ad serving
  • Third-party tracking
  • UserDB API
  • Video ad serving
  • White labeling
  • iOS SDK
View All Features


• Adzerk offers ad-engine-as-a-service that helps users design and deploy custom ad campaigns and provides pre-defined APIs that enable users to launch and optimize customizable ad servers, eliminating the need to develop from scratch.

• The solution includes an ad decision engine that enables users to manage ad targeting and customize ads based on multiple marketing metrics designed to meet the needs of end audiences, campaign goals, and revenue optimization.

• Adzerk provides well-documented APIs with JSON objects to help create white label features that allow users to incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics.

• The platform offers reporting tools to help manage campaign performance and includes a JS library, real-time stats, and more.

• Adzerk comprises a visual dashboard with a structured hierarchy to ease the design and development process along with pre-created ads to helps users run ads without any API key.