Akero Features

Akero

AI-enabled marketing automation & campaign management system

4.8/5 (10 reviews)

Akero Feature Summary

  • Analytics/ROI Tracking
  • Collaboration
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • File Sharing
  • Landing Pages/Web Forms
  • Lead Database Integration
  • Lead Notifications
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Marketing Automation
  • Multivariate Testing
  • Online Forms
  • Sales Intelligence
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Analytics
Benchmarking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Client Management
Configurable Workflow
Contact Database
Contact Management
Custom Fields
Custom Landing Pages
Customizable Templates
Dashboard Creation
Data Extraction
Data Import
Data Import/Export
Direct Mail Management
Document Management
Drag & Drop Interface
Email Alerts
Email Notifications
Event Management
Event Triggered Actions
Filtered Views
Forms Management
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Pipeline Management
Predictive Analytics
Prioritizing
Project Management
Prospecting Tools
Real Time Analytics
Real Time Notifications
Real Time Updates
Reporting & Statistics
Search Functionality
Social Media Integration
Social Network Marketing
Survey Management
Task Management
Template Management
Third Party Integration
Web Analytics
Web Forms
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Analytics
Benchmarking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Client Management
Configurable Workflow
Contact Database
Contact Management
Custom Fields
Custom Landing Pages
Customizable Templates
Dashboard Creation
Data Extraction
Data Import
Data Import/Export
Direct Mail Management
Document Management
Drag & Drop Interface
Email Alerts
Email Notifications
Event Management
Event Triggered Actions
Filtered Views
Forms Management
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Pipeline Management
Predictive Analytics
Prioritizing
Project Management
Prospecting Tools
Real Time Analytics
Real Time Notifications
Real Time Updates
Reporting & Statistics
Search Functionality
Social Media Integration
Social Network Marketing
Survey Management
Task Management
Template Management
Third Party Integration
Web Analytics
Web Forms
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Analytics
Benchmarking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Client Management
Configurable Workflow
Contact Database
Contact Management
Custom Fields
Custom Landing Pages
Customizable Templates
Dashboard Creation
Data Extraction
Data Import
Data Import/Export
Direct Mail Management
Document Management
Drag & Drop Interface
Email Alerts
Email Notifications
Event Management
Event Triggered Actions
Filtered Views
Forms Management
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Multi-Campaign
Multi-Channel Marketing
Pipeline Management
Predictive Analytics
Prioritizing
Project Management
Prospecting Tools
Real Time Analytics
Real Time Notifications
Real Time Updates
Reporting & Statistics
Search Functionality
Social Media Integration
Social Network Marketing
Survey Management
Task Management
Template Management
Third Party Integration
Web Analytics
Web Forms
Workflow Management
Visit WebsiteCompare App

Akero Feature Reviews

10 reviewers had the following to say about Akero's features:

Sue Titmuss

Essential part of our event planning

2016-11-22

At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future.

Pros

Reports

Cons

The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Carl Barkestam

Very good CRM system

2016-11-17

A very good CRM system that gives the user an overview of running campaigns and leads management.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Paul Newton

Good, stable product

2016-11-23

It's a good, easy to use tool to build campaign landing pages and capture campaign leads.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Peter Romaniuk

4 years of using Akero

2020-07-14

One of the most recent and biggest projects we've used Akero for is our 2020 Clearing campaign, in that alone we have multiple forms, different automation set up depending on what the lead enters in the capture form.

Pros

Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success. Akero's UI is well thought out and really easy to figure out for both technical and non-technical users.

Cons

One feature that I would love to see is better integration between Akero Labs and the Mailer from Akero.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Akero Labs


Thank you so much for your review and four years of custom with us here at Akero!

It's great to hear the pros of the system align directly with what we're looking to achieve with the platform, including our intuitive UI and regular updates keeping our offering fresh and up to date with the needs of the sector.

The features you've mentioned are all things now being considered by our product team, thanks to your submissions through the product board feature request function. We will keep you updated with the progress of these.

Once again, thank you for your excellent use of the system and we look forward to working with you for many years to come!

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Laura Warren

Great CRM and marketing suite

2016-11-19

Crucially it helps bridge the gap between sales and marketing, allowing us to link them together and more accurately track campaigns and ROI and also maximise sales on the leads we generate.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Hannah Dempster

Akero is crucial to our marketing activity

2016-02-11

It's essential we are able to track how many leads our marketing campaigns are generating and which where the leads are coming from.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alessa Boer

Review UvA

2020-08-06

Only on some occasions the automatic mail didn't seem to work for like 15 minutes.

Pros

That you can use it as a CRM system as well as a mailing system

Cons

Designing mailings is very basic, so we do this in another system and import it in Akero.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Akero Labs


Hi there,

Thank you very much for your review.

I have caught up with our customer support team and they have assured me that the delay on the emails has been resolved and fixed for future usage, as always they are on hand to help!

It's great to see you using both our CRM and automated email functionality. To expand your usage and platform profitability, you can utilise our Customer Success team to branch your usage out even further. One of our specialists will reach out to you shortly.

Thank you once again for your customer and we look forward to working with you further in the future!

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Grace Joyce

Akero has been essential to the large task we have of managing our student helper cohort.

2017-06-07

Pros

The platform is well designed and easy to work with.

Cons

As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Megan Hassett

Review of Akero for BCA

2016-11-17

Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet.

Pros

Ease of use Works very well for our Open Events Easy to download information onto a spreadsheet Time saving software for us

Cons

The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Akero

N/A

Source: Capterra
Helpful?   Yes   No

Response from Akero Labs


Hi Megan! Leads get the To Review status if they have an invalid email and an invalid phone number. If the email is invalid, but the mobile is valid and vice versa, they get the New status. This way it's easier to differentiate which leads are potentially not valid leads. The user can then decide if it's a valid lead and change the status to new and manually create a contact. This is like a first and automatic filter to improve lead quality. Hope this helps :) Gemma, Akero

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Denise Burgess

Great tool and my little helper!

2016-11-18

Akero is easy to use we are able to manage our personalised customer journeys, which we think has increased the some conversion.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more