PUBLITRAC vs Hatchbuck Comparison

Overview

PUBLITRAC is an on-demand web marketing automation suite that makes it easy to create, automate and measure your online...

BenchmarkONE (formerly Hatchbuck) is an integrated CRM, email marketing, and marketing automation tool for small businesses....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$500.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$39.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5.0

(3)

5

4

3

2

1

3

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

5

4

3

2

1

87

52

8

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Pros

Overall, a cool solution that is well worth its investment at a fraction of the price of competitors, and a friendly team to help navigate the first steps.
Lindsey has been so great and patient while we are setting up our systems and processes. Her training is easy to follow and Hatchbuck has been very user friendly and easy to train our staff.
Excellent customer service and training - easy to use - great help features and video.

Cons

Cons

It was frustrating to have to create new templates since the old ones were rendered useless.
I find it difficult to search for multiple individuals at an organization. The CRM is set up to organize mostly by contacts and not by accounts, which can be a bit difficult.
The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts.
  • Vendor responds to reviews
  • Last reviewN/A
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features2
  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Auto-Responders
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contact Database
  • Contact Management
  • Custom Forms
  • Customer Activity Reporting
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Filtered Views
  • Follow-up Scheduling
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Scoring
  • Mobile Integration
  • Multi-Channel Marketing
  • Pipeline Management
  • Pipeline Reports
  • Prioritizing
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Sales Tracking
  • Social Media Integration
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Third Party Integration
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Total features52
  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Auto-Responders
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contact Database
  • Contact Management
  • Custom Forms
  • Customer Activity Reporting
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Filtered Views
  • Follow-up Scheduling
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Scoring
  • Mobile Integration
  • Multi-Channel Marketing
  • Pipeline Management
  • Pipeline Reports
  • Prioritizing
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Sales Tracking
  • Social Media Integration
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Third Party Integration
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms

Integrations

  • Total integrations8
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations46
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

PUBLITRAC vs. Hatchbuck

See how PUBLITRAC and Hatchbuck stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.