Ambassador Pricing, Features, Reviews & Comparison of Alternatives


Referral Marketing Software, Done Right.

4.41/5 (22 reviews)

Ambassador overview

What is Ambassador?

Their marketer-friendly software simplifies referral marketing. Ambassador automates the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, partners, and other advocates.

This allows consumer brands and B2B companies to rapidly implement, scale and optimize referral marketing programs.

One of the fastest growing private companies in America according to the prestigious Inc. 500, Ambassador is based in Metro-Detroit with an additional office in Denver.

Ambassador’s referral marketing automation technology is used by hundreds of companies including Hewlett-Packard, SAP, Ria Financial, SunPower, Frank+Oak, NutriBullet and the American Marketing Association.

For more information, or to request a free demo, please visit


Pricing options
Value for money


Business size



United States, Canada, United Kingdom, Australia, Germany, Brazil

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Czech and 22 other languages, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Taiwanese, Thai
Ambassador screenshotReferral Software by Ambassador - Referral Marketing Done RightAmbassador screenshotAmbassador screenshot: An example of Olark's referral program sign-up page.Ambassador screenshot: An example of the 'Refer a Friend' widget being used by Typsy.Ambassador screenshot: An email welcoming a new brand ambassador to Canopy's refer a friend program.Ambassador screenshot: Send your ambassadors emails congratulating them when they refer a friend.Ambassador screenshotAmbassador screenshotAmbassador screenshot: Custom Ambassador portals allow your ambassadors to track their referrals, payments and more.

Ambassador user reviews

Value for money
Ease of use
Customer support
Jason Verdelli

Excellent way to get your customers and fans to grow your business

Reviewed 2015-08-18
Review Source: GetApp

Ambassador provides all of the tools and automations necessary to get your customers and fans to work for you. The marketing concept of this is great, but trying to do the tasks that this software provides separately would be time consuming and expensive. Ambassador manages these tasks (e.g. ambassador on-boarding, communications, etc.) to make it simple and easy to run your referral marketing program with ease. Lastly, they provide excellent support on the product and are willing to go the extra mile in assuring that you use the system properly to see results.

I love how the system handles referral commission payouts. This is one of the key aspects that allows you to scale your program without having to continually hire staff to manage it. I also love how you can manage communication between you and your ambassadors. Having this all in one system makes it feasible for someone to manage.

The software is priced at a premium and the percentage referral commission share is the only drawback I see at the current time. I wouldn't mind paying a larger monthly fee, versus annual subscription, for the plans that remove the referral commission share. Maybe even a lighter version would help, especially for start-ups that don't have too much cash to play with.

Rating breakdown

Value for money
Ease of use
Customer support

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Scott Mortier

Great Software...Poor Customer Support

Used daily for less than 6 months
Reviewed 2019-09-03
Review Source: Capterra

Great customer service until I signed the very expensive contract during which it was never explained to me that I/my team would have to do everything to set it up. When I offered to pay to have them do it for me they refused.

The concept. Too early to determine if it was worth the investments and set up headaches

Cost. Lack of assistance in setting it up

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Eleni Kostopoulou

Ignoring us

Used daily for 2+ years
Reviewed 2020-05-25
Review Source: Capterra

Nothing that makes up for rude personel and ignorant sales team.

We have been using their product for more than 4 years. Over the past few months we have sent numerous emails to try to get information about extra features, aka trying to give them money. They only responded when we cc'ed our [SENSITIVE CONTENT HIDDEN], set up a call and never showed up.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 1/10

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Serguei Bykov

Great referral marketing software

Used monthly for less than 6 months
Reviewed 2020-08-25
Review Source: Capterra

Overall, great software for managing referrals. Would definitely recommend if your company is trying to implement the referral program. The software is really easy to use and track commissions earned and paid.

We use this software to attract new customers through referrals and we are happy that we found this vendor. The software is easy to use both for our ambassadors to track their commissions and for us to see the payouts and balances. Ambassador software is also integrated with PayPal which is great as we only have to fund our account and Ambassador takes care of all the payouts.

Ambassador used to offer other forms of payments but they recently started offering just PayPal which can be inconvenient for some of our ambassadors who do not have a PayPal account. Also, reporting could be more robust.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 9/10

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David Lefkovits

Powerful Referral / Affiliate Platform

Used daily for 6-12 months
Reviewed 2017-03-29
Review Source: Capterra

We researched the market extensively as we were evaluating platforms to launch our referral & affiliate programs. GetAmbassador combined all of our key requirements: ability to create and launch multiple campaigns as our referral programs vary depending on customer and prospect types. We also found this platform to be a great fit for an affiliate program with partners. Our customers and partners love the ability to track their referrals on the robust dashboard. For our team it is also invaluable as we can effectively monitor, evaluate and manage our campaigns. We also loved the ability to provide cash, gift cards and / or store credits. The most impressive part of our experience was the organized and very responsive customer on-boarding and on-going support. This is a world class company and we look forward to many more successful years working with GetAmbassador!

Multi-campaign capabilities, dashboard, great referral platform and works very well as an affiliate platform as well. We also really liked the versatility in payment methods, including cash (paypal, bank transfer, dwolla), gift cards, store coupons, voucher codes. We also felt the customer on-boarding and on-going support were excellent!

Given that it is a robust platform, it does take some up front effort to get it setup properly. It also requires an on-going commitment and focus to make the program successful. The GetAmbassador team was exceptional in helping us work through the implementation and continue to work with us on maximizing the effectiveness of our campaigns

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Ambassador features

Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Automatic Notifications (231 other apps)
Data Import/Export (283 other apps)
Email Marketing Management (220 other apps)
Social Network Marketing (216 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Ambassador

Key features of Ambassador

  • Referral Tracking
  • Customer Incentive Programs
  • Affiliate Program
  • Affiliate Tracking
  • Referral Program
  • Partner Program
  • Partner Incentives
  • Partner Management
  • Partner Dashboard
  • Refer-a-friend Programs
  • Refer-a-friend Tracking
  • Social Referral Tracking
  • Influencer Tracking
  • Influencer Program
  • Campaign Management
  • Campaign Segmentation
  • Customer Loyalty Program
  • Reward Distribution
View All Features


* Omni-channel marketing, web, mobile and offline
* True automation (real-time reward and payment fulfillment)
* Seamless integrations including Salesforce, Optimizely, and PayPal
* Robust customer and affiliate portals
* Multi-program and multi-campaign capabilities
* Identify and segment affiliates, influencers, customers, and other advocates
* Customized reporting and analytics
* Complete white label and branding
* Marketer-friendly visual editor, real-time changes without the development work
* Multi-language and multi-currency
* Native mobile app experience
* Expertise from the global leaders in referral marketing