ReferralCandy vs Act-On Comparison

Overview

Imagine your own customers helping you drive new sales! Customer referrals are the key to viral marketing and a thriving...

Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization to steward the customer experience end-to-end

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$15.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$900.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

93

37

9

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

133

78

23

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

Great product, does the job well! and amazing support. We are excited to launch our site and to see if our referral program would bring in revenue.
Support is always so good, really easy with the online chat, i spoke to [SENSITIVE CONTENT HIDDEN] today and she resolved my issue and made some suggestions which were so helpful.
But [SENSITIVE CONTENT HIDDEN] did an amazing job in testing our integration. After this test was completed successfully, the trial period was renewed so we could benefit from a full free trial.

Pros

Their sales department is good at selling this product, the reality is that it's not very good.
Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms.
It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

Cons

The emails are a little clunky to edit and I had a little trouble finding the setting that controlled how frequently people received reminder emails, and a few clients got irritated by that.
A little confusing to use. Lots of things simple, but it's a bit overwhelming at first.
I have no major issues with the service or software.

Cons

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices.
On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features1
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact History
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • History Tracking
  • Landing Page Templates
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Mail Merge
  • Mailing List Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Referral Source Tracking
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Survey Management
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features86
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact History
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • History Tracking
  • Landing Page Templates
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Mail Merge
  • Mailing List Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Referral Source Tracking
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Survey Management
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations8
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations95
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

ReferralCandy vs. Act-On

See how ReferralCandy and Act-On stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.