Authoritas vs Act-On Comparison

Overview

Analytics SEO is an automated suite of online SEO Tools that integrate with Google Analytics and Majestic SEO to save hours...

Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization to steward the customer experience end-to-end

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$900.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.0

(7)

5

4

3

2

1

2

3

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

5

4

3

2

1

133

78

23

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

Pros

Their sales department is good at selling this product, the reality is that it's not very good.
Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms.
It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

Cons

Cons

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices.
On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing.
  • Vendor responds to reviews
  • Last reviewN/A
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features5
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Ad hoc Reporting
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact History
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • History Tracking
  • Landing Page Templates
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Mail Merge
  • Mailing List Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Projections
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Referral Source Tracking
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Survey Management
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features86
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Ad hoc Reporting
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact History
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Filtered Views
  • Forms Management
  • History Tracking
  • Landing Page Templates
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Mail Merge
  • Mailing List Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • Projections
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Referral Source Tracking
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Survey Management
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations96
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Authoritas vs. Act-On

See how Authoritas and Act-On stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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