AppsFlyer vs Measured Comparison

Overview

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign...

Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.1

(17)

5

4

3

2

1

3

12

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5.0

(7)

5

4

3

2

1

7

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Very good, wish they had better customer service.
Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Pros

Cons

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.
A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Cons

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features24
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Query
  • Budget Control
  • Budgeting
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Compliance Management
  • Configuration Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Migration
  • Email Marketing Management
  • Engagement Analytics
  • Event Triggered Actions
  • Fraud Detection
  • Goal Setting / Tracking
  • Lead Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Performance Reports
  • Predictive Analytics
  • Projections
  • Prospecting Tools
  • Quality Assurance
  • ROI Analytics
  • Resource Allocation
  • Revenue Management
  • Risk Assessment
  • Secure Data Storage
  • Social Media Integration
  • Social Media Metrics
  • Spend Analysis
  • Transaction Monitoring
  • Version Control
  • Web Traffic Reporting
  • Total features40
  • A/B Testing
  • API
  • Activity Dashboard
  • Ad hoc Query
  • Budget Control
  • Budgeting
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Compliance Management
  • Configuration Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Migration
  • Email Marketing Management
  • Engagement Analytics
  • Event Triggered Actions
  • Fraud Detection
  • Goal Setting / Tracking
  • Lead Management
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Performance Reports
  • Predictive Analytics
  • Projections
  • Prospecting Tools
  • Quality Assurance
  • ROI Analytics
  • Resource Allocation
  • Revenue Management
  • Risk Assessment
  • Secure Data Storage
  • Social Media Integration
  • Social Media Metrics
  • Spend Analysis
  • Transaction Monitoring
  • Version Control
  • Web Traffic Reporting

Integrations

  • Total integrations19
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations5
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

AppsFlyer

Efficiently measure campaign reach

Reviewed 3 months ago

We used apps flyer to reveal how our banner adds were performing, as measured by clickthroughs, on social platforms.

Pros

Easily generate campaign banner links for social platforms and determine which get the most clicks. Works with app deeplinks too. Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

Cons

Nothing really to improve here. It's a simple concept but very powerful in measuring the reach of marketing campaign imagery and text. Easier integration with MVT frameworks to enable headline testing might be useful.

AppsFlyer vs. Measured

See how AppsFlyer and Measured stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.