Apptus Pricing, Features, Reviews & Comparison of Alternatives


Automated, predictive merchandising & product exposure

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Apptus overview

For decades, information systems have been primarily designed to store and retrieve information. Whether the information retrieved and presented is relevant to its audience, has been treated as a task of optimization. This is often performed by a few administrators who decide what should be relevant to everybody by configuring the system manually.

Relevance is not solid by nature. Like mercury, it changes shape and adapts to all dimensions of its container. The very definition of relevance can change by small variations in time, preferences, business rules, etc. Its liquid nature implies a huge challenge for those who attempt to master these changes manually. Even if the marketers manage to momentarily achieve relevance, time will catch up and change the whole landscape of context.

Apptus has a fundamentally different approach. We don’t build information systems and then try to make them relevant. We put relevance at the kernel of our products, and design them to self-learn how to get relevant and maintain relevance. It’s hard to be relevant if you are lacking pieces of content that is critical to the context of your interactions. Therefore, we have developed automated solutions that enrich content and keep it up to date, might it be product descriptions, user-generated content or rich-media.

We view every page we expose as an opportunity to make the best of a moment of attention. The smaller the window of attention, the greater is the importance of relevance. Our products and solutions enable businesses and institutions to cherry pick the best set of content in order to guide, advise and inspire with an unlimited variety of contexts.


Value for money


Business size



United States, Europe, Germany, United Kingdom

Supported languages

English, German
The Apptus Experience Optimisation engine as part of the Customer Journey

Apptus reviews

There are currently no reviews of Apptus.

Apptus features

A/B Testing (154 other apps)
API (413 other apps)
Activity Dashboard (232 other apps)
Campaign Analysis (203 other apps)
Campaign Management (197 other apps)
Content Management (193 other apps)
Customizable Branding (195 other apps)
Customizable Templates (211 other apps)
Data Import/Export (158 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (186 other apps)
Monitoring (193 other apps)
Multi-Channel Marketing (163 other apps)
Real Time Analytics (161 other apps)
Real Time Data (149 other apps)
Reporting & Statistics (220 other apps)
Social Media Integration (240 other apps)
Social Network Marketing (147 other apps)
Tagging (148 other apps)
Third Party Integration (232 other apps)

Additional information for Apptus

Key features of Apptus

  • Content Discovery
  • eSales
  • Ratings and Review
View All Features