Aprimo Campaign Pricing, Features, Reviews & Comparison of Alternatives

Aprimo Campaign

Cloud-based campaign management solution

4.0/5 (1 review)

Aprimo Campaign overview

What is Aprimo Campaign?

Aprimo Campaign is a cloud-based, campaign management application which enables marketers and analysts to access customer data and send targeted promotions. Featuring data connectivity, segmentation, contact optimization, executive dashboard, and more, Aprimo Campapign aims to deliver a modern campaign management solution.


Pricing options
Free trial
Value for money
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Business size



United States

Supported languages

Aprimo Campaign screenshot: Natively connect to marketing data on SQL Server, Oracle, and Teradata databases as well as other ad-hoc Open Database Connectivity (ODBC) data sourcesAprimo Campaign screenshot: Marketing Universes map over a user's data model to support their business relationshipsAprimo Campaign screenshot: Aprimo Campaign Segmentation is a drag-and-drop, visual designer that allows users to define queries, splits, suppressions, and processing rulesAprimo Campaign screenshot: Contact Optimization provides a centralized arbitrator and qualifier to run against final segmentationsAprimo Campaign screenshot: Offer Manager helps users produce, review, organize, and standardize Creative Treatments and Offers into a master library for placement across campaignsAprimo Campaign screenshot: The Calendar provides an entire team with a single place to view all activities happening in their marketing worldAprimo Campaign screenshot: Get at-a-glance visibility into marketing performance with the Executive Dashboard

Aprimo Campaign reviews

Very good

Value for money
Ease of use
Customer support
Elanor Butterfield

Great Product but Expensive

Used daily for 2+ years
Reviewed 2018-01-13
Review Source: Capterra

We used Aprimo for about 8 years. It was a great product for us to develop and customize our project management workflows and processes. It was very customizable to exactly what we needed, which was very complex, and had features we utilized that we could not find with any other project management software (ex: review loops, auto team assignment).

Aprimo was very expensive for our company. Perhaps if you are a larger company the cost is not as big of a concern, but for us it became a concern. Aprimo also had terrible customer service during our time with them. Submitting a ticket took 3 weeks to hear back and often I would solve the problem instead of the Customer Service agent. Upgrading Aprimo to the next iteration was also very costly, time consuming, and challenging.

Rating breakdown

Value for money
Ease of use
Customer support

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Aprimo Campaign pricing

Pricing options
Free trial
View Pricing Plans

Contact Aprimo directly for detailed pricing information.

Aprimo Campaign features

Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Reporting & Statistics
Template Management

API (591 other apps)
Automatic Notifications (230 other apps)
Content Management (300 other apps)
Customizable Branding (309 other apps)
Customizable Templates (319 other apps)
Data Import/Export (282 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (217 other apps)
Engagement Analytics (287 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (258 other apps)
Real Time Analytics (262 other apps)
Social Media Integration (336 other apps)
Third Party Integration (392 other apps)

Additional information for Aprimo Campaign

Key features of Aprimo Campaign

  • Ad hoc open database connectivity
  • Contact optimization
  • Segmentation waterfall report
  • Automated targeting
  • Activity management
  • Activity tracking
  • Assignment management
  • Calendar management
  • Campaign planning
  • Campaign segmentation
  • Data connectivity
  • Marketing universes
  • Promotions management
  • Real time data
  • Template management
  • Executive dashboard
  • Campaign analysis
  • Reporting & analytics
  • Marketing performance management
  • Campaign management
  • Contact management
  • Customer management
  • Data querying
View All Features


Connect natively to marketing data on SQL Server, Oracle and Teradata databases.
Manage campaign segmentation with visual, drag-and-drop designer.
Manage customer contacts from a centralized platform.
Generate reports and view performance analytics from the executive dashboard.
View all marketing activities from a single calendar.