Aprimo Campaign vs Akero Comparison

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Overview

Aprimo Campaign is a cloud-based, campaign management application designed for marketers & analysts with segmentation, contact...

Akero is a marketing automation software designed to help businesses create and upload digital assets for social media and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.0

(1)

5

4

3

2

1

0

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

4.8

(10)

5

4

3

2

1

8

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Pros

Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success.
Akero is filled with little features like that that just make it great for just about any use case.
The new automation features are great to and the platform is constantly evolving, I'd definitely recommend.

Cons

Cons

Or you will have to pay a lot more. Designing mailings is very basic, so we do this in another system and import it in Akero.
It is difficult to show when this happens, because the system shows the email is sent and it just takes some time to receive it. Once we reported it and customer service checked, it all worked again.
As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do.
  • Vendor responds to reviews
  • Last reviewN/A
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features19
  • A/B Testing
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Analytics
  • Assignment Management
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Client Management
  • Contact Database
  • Contact Management
  • Custom Landing Pages
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Design Management
  • Direct Mail Management
  • Document Management
  • Email Alerts
  • Email Notifications
  • Event Triggered Actions
  • Forms Management
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Promotions Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Search Functionality
  • Social Network Marketing
  • Task Management
  • Template Management
  • Third Party Integration
  • Web Analytics
  • Web Forms
  • Total features42
  • A/B Testing
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Analytics
  • Assignment Management
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Client Management
  • Contact Database
  • Contact Management
  • Custom Landing Pages
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Design Management
  • Direct Mail Management
  • Document Management
  • Email Alerts
  • Email Notifications
  • Event Triggered Actions
  • Forms Management
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Promotions Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Search Functionality
  • Social Network Marketing
  • Task Management
  • Template Management
  • Third Party Integration
  • Web Analytics
  • Web Forms

Integrations

  • Total integrations1
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations7
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Aprimo Campaign vs. Akero

See how Aprimo Campaign and Akero stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.