Attribution Features

Attribution

Multi-touch attribution for B2B and B2C marketers

4.89/5 (9 reviews)

Attribution Feature Summary

  • Site search tracking
  • Pageview tracking
  • Cohort analysis
  • Channel attribution
  • Uninstall tracking
  • User interaction tracking
  • Advertising spend tracking
  • Multi-touch attribution models
  • Cross-device tracking
  • Conversion tracking
  • Customer histories
  • Data filtering
  • eCommerce integration
  • Event tracking
  • Social media integration
  • Third party integrations
  • Tracking features
  • Visitor tracking
  • Activity dashboard
  • Campaign analysis
  • Goal tracking
  • Retention tracking
  • Revenue tracking
  • ROI analytics

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Attribution Feature Reviews

9 reviewers had the following to say about Attribution's features:

Jaime Getto

A must have tool to get a clear understanding of CAC for your paid advertising campaigns

2017-07-31

Pros

Cost data integrations with major ad networks & ability to apply multi-touch attribution.

Cons

Only campaign level data, would love ability to break out ad set level data for platforms like Facebook.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jimmy Hooker

Really impressive multi-attribution software. Nothing else like it exists at this price range.

2017-09-23

Pros

The ease with which you can understand multi-attribution is very impressive.

Cons

You can also run into issues if you have campaigns that overlap in some way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jeff Bartolini

Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.

2017-07-23

Pros

Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Cons

It is a product that does attribution and only attribution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Bruce Ackerman

Superb!

2017-09-15

Pros

Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps.

Cons

The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Russ Wallace

Deep insight into your campaign ROI

2017-08-10

Pros

- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users

Cons

- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Geoff Shively

The best service - SO GOOD IT BLEW MY MIND.

2017-09-11

Better insights and management of traction tests.

Pros

Easy to use, install, and operate - even for a busy exec like me yet capable/detailed enough for growth marketer on my team to rely on daily.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Josh Reyes

Great value for money compared to other multi-touch marketing attribution apps.

2017-08-17

Understanding multi-touch attribution is a must for any marketer.

Pros

The app is easy-to-use and does a lot for the price point.

Cons

Ex. the ability to exclude some referrer URLs, as our installs are done on an app store/dashboard. Also when viewing a users it should only show visits up to the cut off point set up in your settings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Catalin Matthew

Attribution is one of the best solutions to track your online efforts and see what really works!

2017-08-13

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.

Pros

I loved the ease of use and the dashboard that was incredibly easy to understand.

Cons

I really don't see a lot of bad parts about Attribution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Krawiec

Attribution App help us understand where we should (and should not) be investing our marketing

2017-07-13

Pros

I can find the first touch lead source of a new customer which helps us understand where our best customers come from.

Cons

A small number of times AA doesn't show any data for a lead at all which can be frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more