Jimmy: Hi, and welcome to another GetGuide brought to you by GetApp. Today, I'm joined by Guy Marion, who is the Chief Marketing Officer & Growth at Autopilot. Guy, how are you?
Guy: Hi, Jimmy. Thanks for having me on today.
Jimmy: Yes, it's great to have you because I'm really curious about Autopilot. There's a bunch of products out there that try and do something with email marketing, and automation and all this kind of good stuff, but Autopilot seems to do a lot of things very well. So, could you explain to me a little bit about Autopilot? Maybe initially, the problem that it aims to solve, how it does it, and then maybe a little bit about the customers?
Guy: Sure thing. So, Autopilot is really focused on how to help companies understand and then automate the journey their customers go through as they are acquiring, being nurtured and growing with a company or a service. So, the problem we're looking to solve is that 65 percent of companies feel like they don't do a good enough job staying in touch with their customers, but those who do generate - staying in touch with customers every two to four weeks, results in companies generating two ... than if they stay in touch less frequently.
Now, one thing that Autopilot has really focused on is spanning that gap between MailChimp or email marketing that the vast majority of the world's marketers use as a primary form of communication with customers. Whether that be newsletters, or welcomes or form autoresponders, all the way over to the marketing automation platforms of the world of which only four percent of the world's companies actually use. So, Autopilot's really focused on help span this gap between email marketing and marketing automation by making what we call customer journey marketing easy and affordable to do.
Jimmy: Okay and maybe - for the person that's listening and watching what's going on, at what point would you consider that they begin to think about signing up to a product like Autopilot? What are some of, maybe, the problems that they're having that Autopilot can jump in and help them solve? Maybe how does it help them sell more? What are kind of these pain points that they're having that should lead them to self-identity as an Autopilot user?
Guy: Sure. You know, it's not good enough anymore to have just a great product. You need to have a killer product experience as well or a new customer experience. And Autopilot's all about helping companies affordably create this remarkable experience for new users, whether it's a Software as a Service company, or an e-commerce company, or we serve maybe eight or ten different industries right now - Some of the key initial challenges people have is onboarding new users automatically. Secondly, reactivating stagnant leads. So, we spend all of this time and energy generating leads for the first time, but it turns out that only 25 percent of most upfront leads are ready to engage or buy today.
The other 75 percent will become more active within the next 12 months but aren't currently, so reactivating stagnant leads is a second key challenge that people have.
And the third is retaining and growing customers in a valuable manner. So, whether that's new user training with a series of best practice emails and tips and tricks, or whether that's doing onboarding, ongoing training webinars or events, or even upsell and cross-sell promotions, it's that retention and growth aspect of the customer lifecycle that we also see a lot of people coming to Autopilot for.
But the most basic use case of Autopilot, frankly, is just setting up basic follow-ups. So, when somebody comes to your website, inquires about your product, submits a contact sales request or signs up for a free trial, what happens next? With Autopilot, you can create a basic journey that sends a follow-up email, sends internal notifications to Slack or an email notification, send a text message to the customer saying thank you, and then kicks off a basic journey that will ensure that customer has a regular point of contact with your service or product.