Awario Pricing, Features, Reviews & Comparison of Alternatives


Track brand mentions & competitors across the web

4.47/5 (34 reviews)

Awario overview

Awario is a social media and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers.

With Awario's flexible Boolean alerts, you can set up a tailor-made search - however complex - to make sure you're only notified of mentions that matter for your business. The app also lets you engage with the results by liking, sharing, and responding to them, and produces reports on how the word-of-mouth is spreading around your keywords.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

Awario screenshot: Mention feed in AwarioAwario screenshot: Influencers report in AwarioAwario screenshot: Track the growth in the number of mentions and their collective reach with analytics

Awario reviews

Value for money
Ease of use
Customer support
Brianna Marsh

One of our highest-ROI purchases of 2018

Used daily for less than 6 months
Reviewed 2018-04-16
Review Source: GetApp

Awario's potential is immense. The key thing it does for us is give us a perspective on the social media conversations that matter for our business - a selection of valuable, actionable posts. For every brand/product you have, make sure to create 3 separate alerts: 1) your actual brand name to see what people are saying about you and get notified when influencers or big publications mention you 2) your main competitor to see which tactics they're using and where they're featured 3) your industry terms to find people interested in your product and engage with them (best to do this with Boolean search). The insights we got with this setup have been invaluable. Here're a few benefits we've seen in under a month of usage: 1) Understanding the language people use when speaking about our product to incorporate it in our website copy 2) Finding actual (hot!) leads within minutes 3) Figuring out high-impact publications that mention our competitors - great possibilities for partnerships there 4) Finding local forums where people are talking about us and stepping into the discussion 5) Same as #4 but for competitors - and joining the conversation as well with our offering. If you're in a competitive niche and are looking for places to bring you traffic/awareness/leads, you can't afford to miss this tool. Awario will pay off for itself within a few hours.

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Marco Martins

If it's out there...Awario will find it!

Used daily for 6-12 months
Reviewed 2018-08-14
Review Source: Capterra

Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter. I love how I can have numerous alerts set up and change and track them. I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

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Find Out Who Talks About Your Brand, Discover Influencers, Measure Reach And More!

Used monthly for less than 6 months
Reviewed 2018-03-23
Review Source: Capterra

Awario is a great tool to discover who is talking about your brand, whether it's positive or negative with the sentiment indicator. By using this tool you are getting a great bird's eye view over your brand's public perception, as well as that of your competitors. I set up an alert for my brand, together with the product's keyword and some competitors. This allows me to see the development of the niche I'm operating in over the course of time. I can get daily reports to see what topics the community is talking about and who is most present. Especially useful is the influencers tab where you can find new influencers for a potential cooperation. The dashboards are also super useful to see everything that's going on regarding the keywords you are tracking. There is also a well done learning center with guides to help you set up your tracking for maximum results.

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Gary Shouldis

Easy To Use and feature Rich Social Listening Tool

Used daily for 6-12 months
Reviewed 2018-11-21
Review Source: Capterra

Very good, use it every day to monitor our brand as well as dozens of specific seacrhes across the web.Not only can you monitor your brand and specific search terms across the web but they also have a lead generation tool to help you land customers who are talking about specific topics using their lead monitoring tool. It is also laid out in a very user friendly dashboard that makes it easy to understand.

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Tim Mack

Keeps you alert about what people are talking about!

Used daily for 6-12 months
Reviewed 2018-05-09
Review Source: Capterra

it increased our awareness of what people are talking about on the net without us having to do searches each day.Tracking key words or what people are talking about being greatly used in our company. We set up an alert and then when we find a person asking about services we provide, we can message them directly and connect.

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Awario pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Starter: $29 per month

Pro: $89 per month

Enterprise: $299 per month

Custom: contact Awario

Awario features

Activity Dashboard
Campaign Analysis
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (152 other apps)
API (410 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Third Party Integration (228 other apps)

Additional information for Awario

Key features of Awario

  • Reputation management
  • Influencer tracking
  • Competitive analysis
  • Customer engagement
  • Configurable alerts
  • Keyword mentions monitoring
  • Social media reach tracking
  • Multi-language tracking
  • Search terms
  • Negative keywords
  • Folders & grouping
  • Reach analytics
  • Growth tracking
  • Reports and statistics
  • Mobile integration
  • Email alerts
View All Features


Real-time mentions from every corner of social media and the web;

Influencer detection and mention scoring by Reach;

Sentiment analysis to help you measure the tone of mentions and prioritize your work;

Flexible Boolean alerts to give you laser-accurate results;

Daily or weekly email alerts with new mentions;

Shareable, white-label reports;

Handy filters and folders for an uncluttered workspace.