Awario Pricing, Features, Reviews & Alternatives

Awario

Track brand mentions & competitors across the web

4.51/5 (43 reviews)

Awario overview

What is Awario?

Awario is a social media and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers.

With Awario's flexible Boolean alerts, you can set up a tailor-made search - however complex - to make sure you're only notified of mentions that matter for your business. The app also lets you engage with the results by liking, sharing, and responding to them, and produces reports on how the word-of-mouth is spreading around your keywords.
awario.com

Pricing

Starting from
$29/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

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Awario screenshot: Mention feed in AwarioAwario screenshot: Influencers report in AwarioAwario screenshot: Track the growth in the number of mentions and their collective reach with analytics
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Awario user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.6
  4.6
Daniel F.

Online media monitoring that grabs the most

Used daily for less than 6 months
Reviewed 2020-06-11
Review Source: Capterra

The service was a lifesaver during covid. This meant we could better understand our environment and listed to public feedback promptly.

Pros
Flawless experience, great value. We currently use this to monitor brand mentions and respond promptly on the web. This is also a great tool for monitoring the general industry.

Cons
Awario does monitor pressreader.com for newspaper mentions, however it would be good if it could also monitor offline media clippings e.g. radio, tv.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jessica L.

Great Social Listening Tool

Used daily for 1-2 years
Reviewed 2020-09-02
Review Source: Capterra

Pros
I have used expensive listening tools and yes there are advantages to the big bucks you spend but Awario is perfect for me & my team. Setting up the queries could not be easier you do not have to be able to program specific mentions but can set up with ease. The team at Awario is extremely helpful is refining your queries if you are having difficulty getting to adequate mentions.

Cons
There are limits on the filters and the amount of information reported back in reports but if you are just looking for basics this is the perfect program.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Bes M.

Mentions missed sometimes

Used daily for 6-12 months
Reviewed 2019-01-25
Review Source: Capterra

Overall experience is good, but in my language doesnt find a lot of results or as much as I expected. Very good for youtube and twitter. Not so good for web and facebook.

Pros
The way it is organised and the detailed reports produced divide by allerts or alert groups.

Cons
The accuracy of the software and the bolean search by a non dev perspective.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Marco M.

If it's out there...Awario will find it!

Used daily for 6-12 months
Reviewed 2018-08-14
Review Source: Capterra

Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.

Pros
I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter. I love how I can have numerous alerts set up and change and track them. I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

Cons
To really get it working for me, I need to spend some time learning how to use the interface optimally. I don't always have time to do this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Gary S.

Easy To Use and feature Rich Social Listening Tool

Used daily for 6-12 months
Reviewed 2018-11-21
Review Source: Capterra

Very good, use it every day to monitor our brand as well as dozens of specific seacrhes across the web.

Pros
Not only can you monitor your brand and specific search terms across the web but they also have a lead generation tool to help you land customers who are talking about specific topics using their lead monitoring tool. It is also laid out in a very user friendly dashboard that makes it easy to understand.

Cons
Your first searches may not bring back the results you want. You really need to learn how to use the search tool and boolean searches to get what you need, so there is a learning curve on how to use the tool.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Awario pricing

Starting from
$29/month
Pricing options
Free trial
Subscription
View Pricing Plans

Starter: $29 per month

Pro: $89 per month

Enterprise: $299 per month

Custom: contact Awario

Awario features

Activity Dashboard
Alerts/Notifications
Campaign Analytics
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Search/Filter
Social Media Integration

API (675 other apps)
Analytics/ROI Tracking (385 other apps)
Campaign Management (687 other apps)
Contact Management (378 other apps)
Content Management (453 other apps)
Customizable Branding (412 other apps)
Customizable Templates (435 other apps)
Data Import/Export (476 other apps)
Engagement Analytics (394 other apps)
Performance Metrics (370 other apps)
Template Management (414 other apps)
Third Party Integrations (508 other apps)

Additional information for Awario

Key features of Awario

  • Reputation management
  • Influencer tracking
  • Competitive analysis
  • Customer engagement
  • Configurable alerts
  • Keyword mentions monitoring
  • Social media reach tracking
  • Multi-language tracking
  • Search terms
  • Negative keywords
  • Folders & grouping
  • Reach analytics
  • Growth tracking
  • Reports and statistics
  • Mobile integration
  • Email alerts
View All Features

Benefits

Real-time mentions from every corner of social media and the web;

Influencer detection and mention scoring by Reach;

Sentiment analysis to help you measure the tone of mentions and prioritize your work;

Flexible Boolean alerts to give you laser-accurate results;

Daily or weekly email alerts with new mentions;

Shareable, white-label reports;

Handy filters and folders for an uncluttered workspace.