Awario Pricing, Features, Reviews & Comparison of Alternatives

Awario

Track brand mentions & competitors across the web

4.51/5 (41 reviews)

Awario overview

What is Awario?

Awario is a social media and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers.

With Awario's flexible Boolean alerts, you can set up a tailor-made search - however complex - to make sure you're only notified of mentions that matter for your business. The app also lets you engage with the results by liking, sharing, and responding to them, and produces reports on how the word-of-mouth is spreading around your keywords.
awario.com

Pricing

Starting from
$29/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Awario screenshot: Mention feed in AwarioAwario screenshot: Influencers report in AwarioAwario screenshot: Track the growth in the number of mentions and their collective reach with analytics

Awario reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.6
  4.6
Brianna Marsh

One of our highest-ROI purchases of 2018

Used daily for less than 6 months
Reviewed 2018-04-16
Review Source: GetApp

Pros
Awario's potential is immense. The key thing it does for us is give us a perspective on the social media conversations that matter for our business - a selection of valuable, actionable posts. For every brand/product you have, make sure to create 3 separate alerts: 1) your actual brand name to see what people are saying about you and get notified when influencers or big publications mention you 2) your main competitor to see which tactics they're using and where they're featured 3) your industry terms to find people interested in your product and engage with them (best to do this with Boolean search). The insights we got with this setup have been invaluable. Here're a few benefits we've seen in under a month of usage: 1) Understanding the language people use when speaking about our product to incorporate it in our website copy 2) Finding actual (hot!) leads within minutes 3) Figuring out high-impact publications that mention our competitors - great possibilities for partnerships there 4) Finding local forums where people are talking about us and stepping into the discussion 5) Same as #4 but for competitors - and joining the conversation as well with our offering. If you're in a competitive niche and are looking for places to bring you traffic/awareness/leads, you can't afford to miss this tool. Awario will pay off for itself within a few hours.

Cons
Setting up searches can be a bit tricky from the start if you want to make them super precise. Spend some time reading their docs on Boolean search and you will be good. Or even get in touch with their support and try and explain what you're looking to do - they'll give you a hand with the setup.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Marco Martins

If it's out there...Awario will find it!

Used daily for 6-12 months
Reviewed 2018-08-14
Review Source: Capterra

Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.

Pros
I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter. I love how I can have numerous alerts set up and change and track them. I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

Cons
To really get it working for me, I need to spend some time learning how to use the interface optimally. I don't always have time to do this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Alberto Sánchez Romero

It works. Pretty and functional. Great for out reach.

Used weekly for 1-2 years
Reviewed 2020-05-06
Review Source: Capterra

Great software. I use it weekly for lead outreach. Also run it on the background for brand reputation management.

Pros
Unlike other monitoring tools out there, Awario really works. These type of tools are not that easy to implement. But Awario has a well-designed interface and a well-designed monitoring engine.

Cons
I'ts pricey. But if you use it for lead generation that's not an issue. Monthly rates start at $29 USD.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Bes M

Mentions missed sometimes

Used daily for 6-12 months
Reviewed 2019-01-25
Review Source: Capterra

Overall experience is good, but in my language doesnt find a lot of results or as much as I expected. Very good for youtube and twitter. Not so good for web and facebook.

Pros
The way it is organised and the detailed reports produced divide by allerts or alert groups.

Cons
The accuracy of the software and the bolean search by a non dev perspective.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

Minimize review

Anonymous

Reputation Management for the rest of us!

Used weekly for 6-12 months
Reviewed 2019-07-18
Review Source: Capterra

Awario has been great to use, and customer support has been very friendly. Had a lengthy phone chat with one of their reps who noted my comments and suggestions for future product improvements. This definitely made me feel like an important customer, not just a number. I also subscribe to Brand Mentions (a direct competitor), and gotta say I find more actionable data in BM's reports. This may change in future though, as Awario keeps releasing new features.

Pros
I love the Boolean Search function. You can create some very targeted search criteria that won't eat up your monthly limits (given your brand isn't huge). I also love the tutorials Awario produces to use their features. They've been releasing new features regularly, which is absolutely appreciated! Awario's Pro pricing makes Reputation Management services affordable for small businesses. Every business should use this!

Cons
There are a few features missing that I'd love. For instance, while the Boolean Search is great, a wizard to guide you setting up an advanced search would be amazing. I also wish the reports were broken up into more categories, so it's easier to filter which social profiles to target in future campaigns and send immediate replies. More automation options for reports would be most welcome as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Awario pricing

Starting from
$29/month
Pricing options
Free trial
Subscription
View Pricing Plans

Starter: $29 per month

Pro: $89 per month

Enterprise: $299 per month

Custom: contact Awario

Awario features

Activity Dashboard
Automatic Notifications
Campaign Analysis
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration

A/B Testing (202 other apps)
API (538 other apps)
Campaign Management (343 other apps)
Campaign Segmentation (201 other apps)
Content Management (263 other apps)
Customizable Branding (267 other apps)
Customizable Templates (279 other apps)
Data Import/Export (245 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (198 other apps)
Engagement Analytics (261 other apps)
Real Time Analytics (235 other apps)
Third Party Integration (330 other apps)

Additional information for Awario

Key features of Awario

  • Reputation management
  • Influencer tracking
  • Competitive analysis
  • Customer engagement
  • Configurable alerts
  • Keyword mentions monitoring
  • Social media reach tracking
  • Multi-language tracking
  • Search terms
  • Negative keywords
  • Folders & grouping
  • Reach analytics
  • Growth tracking
  • Reports and statistics
  • Mobile integration
  • Email alerts
View All Features

Benefits

Real-time mentions from every corner of social media and the web;

Influencer detection and mention scoring by Reach;

Sentiment analysis to help you measure the tone of mentions and prioritize your work;

Flexible Boolean alerts to give you laser-accurate results;

Daily or weekly email alerts with new mentions;

Shareable, white-label reports;

Handy filters and folders for an uncluttered workspace.