AWeber Features

AWeber

Powerfully-simple email marketing and automation software

4.33/5 (134 reviews)

AWeber Feature Summary

  • API
  • Activity tracking
  • Click-through tracking
  • Contact database
  • Customizable branding
  • Design management
  • Drag & drop interface
  • Email automation
  • Email blog articles
  • Email deliverability tracking
  • Email scheduling
  • Email subscriber segmentation
  • Follow-up autoresponder
  • HTML email templates
  • Manage subscribers
  • Opt-in email marketing
  • Subscriber management
  • WYSIWYG editor

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Analytics
Auto-Responders
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Image Library
Knowledge Base Management
Landing Page Templates
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mobile Alerts
Mobile Integration
Monitoring
Multi-Campaign
Newsletter Management
Prioritizing
Real Time Analytics
Registration Management
Reporting & Statistics
Rich Text Editor
Sales Analytics
Sales Integration
Sales Reporting
Sales Tracking
Social Media Integration
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integration
Unsubscribe Database
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
eCommerce Integration
Learn moreCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Analytics
Auto-Responders
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Image Library
Knowledge Base Management
Landing Page Templates
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mobile Alerts
Mobile Integration
Monitoring
Multi-Campaign
Newsletter Management
Prioritizing
Real Time Analytics
Registration Management
Reporting & Statistics
Rich Text Editor
Sales Analytics
Sales Integration
Sales Reporting
Sales Tracking
Social Media Integration
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integration
Unsubscribe Database
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Analytics
Auto-Responders
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Image Library
Knowledge Base Management
Landing Page Templates
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mobile Alerts
Mobile Integration
Monitoring
Multi-Campaign
Newsletter Management
Prioritizing
Real Time Analytics
Registration Management
Reporting & Statistics
Rich Text Editor
Sales Analytics
Sales Integration
Sales Reporting
Sales Tracking
Social Media Integration
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integration
Unsubscribe Database
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
eCommerce Integration
Visit WebsiteCompare App

Mobile apps

iOS App


10 reviews

Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


276 reviews

AWeber Feature Reviews

25 reviewers had the following to say about AWeber's features:

Vikas Tailor

AWeber is Awesome!

2019-08-20

Overall is good! A free trial is a perk for the newcomers.

Pros

Great features, good to go for the beginners in Email marketing niche!

Cons

The new campaign interface didn't up to the mark.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nkululeko Caiphas

My Best Favorite Email Marketing And Automation Software.

2020-04-08

If you're starting out a business that requires email marketing trust me Aweber is a go to, it helps us o keep on track on our active subscribers and the open rates of our email campaigns.

Pros

It is easy to use and most powerful feature is the Drag and Drop editor.

Cons

It doesn't have a Freemium plan but you get a Free 30 Days trail to test things.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
evelynna moretti

AWeber Email Marketing facilitates the process of creating massive campaigns

2018-06-30

create campaigns quickly and professionally saving a lot of time, now it is possible with AWeber Email Marketing

Pros

A great advantage compared to other programs is that AWeber Email Marketing solves your concerns thanks to live assistance, either through chat or personal calls.

Cons

Some templates are simple for my taste and for my niche market, but this is only a small detail compared to the benefits obtained thanks to this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jess Brown

Awesome Email Marketing Software for Newbies

2018-05-22

Pros

It's pretty easy to import your list to Aweber, they offer phone, email and chat support, they have a wide variety of responsive email templates, list segmentation, some decent integrations and basic marketing automation.

Cons

Split testing doesn't seem to be available currently which is isn't ideal.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Joani Ward

Building Your List With AWeber

2019-05-20

I use AWeber to create email campaigns for my insurance business and for affiliate marketing. It is an excellent tool, user-friendly, and very affordable.

Pros

I like the ease of creating email campaigns to help build my client base.

Cons

They offer various templates for your email campaigns, but functionality can be tricky sometimes.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 10001+ employees)

A Powerful Email marketing tool you should never miss to try

2019-04-03

It takes care of our all email marketing needs.

Pros

A/B testing of your emails is really easy Various integration options such as Salesforce .etc Superb support.

Cons

I see that the price is bit high compared to its competitors.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Djordje Medakovic

Top email marketing tool

2020-03-29

Also, you get great analytics, which helps you plan for your next steps.

Pros

When you do the campaign using this software, likely, you would not have problems with your emails being characterized as spam.

Cons

To be affordable, you need to have a large number of subscribers and mail campaigns. It is not for small users or companies that have sporadic email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Haresh Gadaria

Awesome experience so far to use Aweber email marketing system for my all clients

2019-11-23

Moreover, I also help many people to integrate Aweber without any charges because I love to do that to help people.

Pros

Even they provide an API option so we can easily integrate our custom workflow with website or mobile applications.

Cons

I found only one and that is you need to have bit knowledge of how email marketing works.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cheryce Edie-Lester

Great for marketing

2019-08-27

Overall it’s a great tool and I do recommend it to anyone that needs it.

Pros

All the tool to carry out a marketing campaign all at a reasonable cost in comparison to its competitors

Cons

Even though the site is not hard to navigate but to someone who is new to marketing they wouldn’t know where to start but there is support that you can turn to in the help section.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
JARED SHUBERT

Best email automation software on the market

2019-08-03

Overall a great software to use as a small business owner.

Pros

Easy to set up campaigns and automate.

Cons

Thankfully an AWeber team member made integration smoother.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Fabian Drurie-Brewer

The Aweber Review

2019-10-14

Great autoresponder for digital marketing/ affiliate marketing professionals.

Pros

It even offers email marketing training and split testing functionality.

Cons

The only con I can think of is that the price increases dramatically as your list size increases. However it still remains very competitive with other autorepsonders.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Defense & Space company, 51-200 employees)

Build Countless Email Marketing Funnels and Lists

2017-10-17

Set up a number of marketing funnels to capture and follow up with leads

Pros

It: * allows you to have a range of email marketing campaigns * makes the opt-in box for your website visitors to enter (you can even customize the information you want from them (name, email address etc) to become a subscriber * allows you create a series of emails to go to each of your campaigns' subscribers * allows you to decide when your emails should be delivered

Cons

I recommend investing some time upfront to figure this out before you start

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Evelyn Grace Castillo

Aweber Email Marketing - A good to use software for digital marketing.

2019-12-12

You just have to familiarize yourself with all its features and functionalities to use it well to your advantage in email marketing.

Pros

I also like that there is a template that you can use for the email and that you can add images, logos, and customized email signature.

Cons

It took several trial and error before I was able to get it right the way I wanted my email campaign to look like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Renea Hanks

Support Is Exceptional!

2018-06-20

Pros

AWeber has an app so you can handle email campaigns on the go.

Cons

I would like more choices on the templates. With everything being mobile responsive, I need more choices of how things look good on mobile.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

I've had a great overall experience with AWeber

2019-03-24

This program has been very helpful in launching several campaigns across different brands and business lines, and helps us see the big picture of our marketing efforts, including open rates, click rates, and top line results all in one place as soon as you login.

Pros

I liked that you are able to do a live demo right on the screen to walk through any features that you have questions about; the ability to chat live with a customer support rep also helps when you have questions that you need answered right away.

Cons

The ability to add an email template using a customized layout or customized code can be an extra effort and is an extra cost to the user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jack Harrison

Powerful Email Marketing Management

2018-12-18

I would suggest spending a period of time familiarizing yourself with (or watching Youtube demos) and testing the software though before adding in real clients.

Pros

Many different templates make it easy to create emails. Easy to use styling keeps emails looking professional and in keeping with brand.

Cons

The ability to split test emails to see which get a better response would be useful.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from AWeber Communications


Hi Jack,

Thanks for sharing your feedback! I noticed your comment about being able to split test emails. We have this feature, and we'd be happy to help you get started with it. Give our customer solutions team a call and we can help you out.

Brandon O.

Read more
Mufaddal Mala

average marketing and pricy

2019-01-19

Pros

Building campaigns is very easy.

Cons

Competitors offer cheaper rates or at least free for a certain number of contacts / emails. Email deliveribility could also improve

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from AWeber Communications


Hi Mufaddal,

Thanks so much for your feedback. I'm sorry you're experiencing less-than-stellar deliverability. Please contact our Customer Solutions team to see if there's anything we can do to help you improve those rates.

Brandon O.

Read more
JudyAnn Lorenz

Professionally Appealing

2018-05-14

Pros

Well designed templates, added to the drag/drop option for preparing emails.

Cons

I wish I could sort duplicates easier to avoid sending emails to people who signed up on different sites and lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Suzanne Shaffer

AWeber can help you improve your email marketing

2020-05-13

Overall, it's been satisfactory. It's possible I could have benefited more by using their tutorials and calling support. It has collected subscribers easily for me and it's been effortless in maintaining them over the years. I haven't used any other programs and have considered switching recently, but I'm not sure if I would be able to transfer my subscriber information easily.

Pros

Once subscribers are collected you can create email marketing campaigns using newsletters.

Cons

I have had problems with their templates and understanding how to use them.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Adrian Kempton-Cumber

Easy to use and great support

2020-08-26

The landing pages could be more controllable but actually that probably isn't the most important thing in a campaign (Although you could say why bother to split test then, well that would be a good point).

Pros

I can set up a list campaign quickly and easily without even needing a website

Cons

I can't put video in the AWeber landing page

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from AWeber


Hi Adrian. Thanks so much for your review! I noticed your comment about not being able to put video on your landing page. We do allow that by simply adding the link to the video on YouTube or Vimeo. If you need assistance with it, please contact our Customer Solutions team.

Read more
Laura Berridge

Good professional software for small business

2019-02-08

I recommend Aweber for small businesses who want to send and track open rates on campaigns and segment their lists.

Pros

Capacity for list segmentation and creating lists for particular interest groups was the main decider for this software at the time.

Cons

All round good - it is not aesthetically pleasing and the style could be updated, but otherwise good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lauris Jurisons

Simple but effective autoresponder

2019-08-30

Pros

With Aweber is easy to create automatic campaigns.

Cons

It doesn't provide visual automation sequence builder.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
James Murphy

AWeber: Email Marketing At it's BEST!

2019-01-28

I'm a little burnt out on the term funneling but I guess I could live with that. 8-)

Pros

Tagging allows for automated campaigns.. Just go do a Free Trial and You'll be Hooked!

Cons

Yes you do have to budget for this product but then you will get a substantial ROI if you pay attention to their Tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Juan Navarro

I did not like it as I thought I would

2018-11-15

Pros

The reports that you can get are good, easy to read and understand what is going on with you campaigns.

Cons

Price is kind of expensive and the experience across the tool is not as fun or easy as with other similar vendors.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
Read more
Kehinde Abolarin

My experience with Aweber

2017-12-22

For easy to use Email Marketing Platform, Aweber is just the best that I have used.

Pros

The singular thing I so much love about Aweber is their User Interface UI. It is so simple and straightforward.

Cons

What I am trying to say is that I have had needs for forms that help people to take a short survey thereby building my list with it or a two-step form but the feature is included.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more