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AWeber Logo
AWeber
4.4
(259)

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Powerfully-simple online marketing solution

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(29)

AWeber Features

Features Summary

Functionality

4.2

/5

259

Total features

81

9 categories

AWeber features

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Responders
CAN SPAM Compliance
CRM

Common features of Email Marketing software

AB Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics

Price starts from

19.99

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.2

/5

259

Price starts from

19.99

Per month

visit website

Total Features

81

Unique features

  • Visitor Tracking

  • Online Forms

  • Sales Trend Analysis

  • Sales Analytics

Functionality

4.4

/5

15.9K

Price starts from

13

Per month

learn more

Total Features

158

Features in Common

68

Unique features

  • Collaboration Tools

  • Behavioral Analytics

  • To-Do List

  • Workflow Management

Functionality

4.4

/5

5.4K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

61

Unique features

  • Google Analytics Integration

  • Content Library

  • Lead Segmentation

  • Post Scheduling

Common AWeber comparisons

Reviewers who mentioned features said:

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Djordje M.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Top email marketing tool

Reviewed 3 years ago

From the start, everything was clear for me, and I got into the software almost immediately. Every further step I have made was smooth, and what I expected. It saves a lot of time and makes sure that your emails will be delivered. Also, you get great analytics, which helps you plan for your next steps.

Pros

This software has everything that I could imagine I will need for my email campaigns. Also, there handling of potential spam mail is excellent. When you do the campaign using this software, likely, you would not have problems with your emails being characterized as spam.

Cons

To be affordable, you need to have a large number of subscribers and mail campaigns. It is not for small users or companies that have sporadic email campaigns.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Aweber: One of the most beginner friendly email marketing tools

Reviewed 10 months ago

Aweber covers my email marketing needs

Pros

Honestly I loved email campaign management system the most

Cons

For me it would be mobile optimization because for me it needs more work

AR
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Verified reviewer

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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You can do better

Reviewed 10 months ago

Good for beginners, but honestly, if you are going to learn email marketing, you might as well learn how to use something else.

Pros

Best in Class Customer Service. I don't think you will find any other email tool with better customer support. Customer support is far better than other email marketing tools. They are quick to reply & very knowledgable (Live Chat & Phone)

Cons

Aweber is sort of a dinosaur. They've been around for a while. But they just aren't as advanced as the newer email marketing tools out there. They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom features & deep integrations are basically non-existent. Aweber is fine for a simple weekly newsletter, but when it comes to deep integrations with ecom they are stuck in the past (such as syncing with Shopify and allowing triggers based on the customer journey).

AR
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Verified reviewer

Judiciary, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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An Aweber Review

Reviewed a year ago

Aweber offers free and paid services. The paid service is very affordable. The free service allows you a maximum of 500 subscribers and you get most of the features. This platform is easy to navigate when you are setting up your email list to be broadcast.

Pros

Aweber has been around for a while. It is a great email marketing tool for those who are involved in digital and affiliate marketing. It has many features such as split testing, many email templates, landing page builder, it hosts and import email lists from other sources without problems and with different file types.

Cons

When people unsubscribe from your list, they will still bill. However, this is easily fixed by removing all persons who have unsubscribed from your list.

KB
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Kiva B.

Media Production, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent software at a great price

Reviewed 2 years ago
Pros

I've tested many marketing software applications like this and Aweber stands out among them for a few reasons. They have top-notch customer service that is really helpful and they really care. And it shows because they actually offer phone support, something so few marketing software companies actually do. Aweber has a ton of features and their pricing is excellent for what you get. It is also super easy to use and to set up and overall it is designed in a really intuitive way.

Cons

It could have better reporting features and a nicer interface, but neither of those are big issues.

Vendor response

Thank you so much for the review, Kiva! If there's anything we can do to help, please let us know.

JR
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Jean R.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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A good overall product but quite expensive and quite limited

Reviewed a year ago

I signed up there because there were number one and it was an easy setup. Over the years competition has been improving a lot and cutting down the price while Aweber stayed the same while raising prices. I was also disappointed when I realized I was charged multiple times for one email address (for each list), and also for unsubscribes. Have to get in touch with support for them to delete in batches. Good support, that being said. Over the years I got frustrated by using the software and how much I was paying for it.

Pros

Deliverability to subscribers inbox. Aweber is a reference and well known so email do get in people's inbox. However that has changed in recent years in my country (France). I enjoyed the drip sequence (emails are sent in order over days), but that feature is now available in competitors for cheaper, sometimes better. Customer support has been great, very fast, friendly and responsive.

Cons

Templates are quite dated and the general interface is a bit limited. For example, you can only delete 100 subscribers at a time... even if you are charged for the unsubscribed users. Pricing is quite high considering the features. Too high for the money I make with the list. Languages : some part of the software are "hardcoded" in English which is problematic for foreign subscribers.

SS
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Suzanne S.

Education Management, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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AWeber can help you improve your email marketing

Reviewed 3 years ago

Overall, it's been satisfactory. It's possible I could have benefited more by using their tutorials and calling support. It has collected subscribers easily for me and it's been effortless in maintaining them over the years. I haven't used any other programs and have considered switching recently, but I'm not sure if I would be able to transfer my subscriber information easily.

Pros

I started using AWeber to college subscribers to my college prep mailing list. They offered an affordable way to college email subscribers and sell my college product. Once subscribers are collected you can create email marketing campaigns using newsletters. It also allows you to manage your subscribers and determine which emails are effective.

Cons

From the beginning, it was a bit difficult to navigate the program. I have had problems with their templates and understanding how to use them. I also was not happy with the increase in cost from $19 to $29 when my subscribers reached a certain threshold. I have also had trouble with understanding how to schedule emails and use the data to my benefit.

HG
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Haresh G.

Computer Software, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome experience so far to use Aweber email marketing system for my all clients

Reviewed 3 years ago

My overall experince is fantastic so far because I have almost used their all features. Moreover, I also help many people to integrate Aweber without any charges because I love to do that to help people.

Pros

Specially Aweber has great amount of templates to use for different type of emails to send out for email marketing. Moreover, they have best integration way to integrate their system with landing page. Even they provide an API option so we can easily integrate our custom workflow with website or mobile applications. I found, they have excellent email tracking history and reports. By this tracking details,...

Cons

I found only one and that is you need to have bit knowledge of how email marketing works. But, thats a part of any email marketing though!

SP
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Simon P.

Information Technology and Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good beginner option for email marketing

Reviewed 2 years ago

Generally AWeber is a good solid piece of software and was ideal for the first stages of email marketing. I had no problems with it at all .Once you start getting more than 500 subscribers you have to make a decision on the features you need and pricing bands for other companies. AWeber is still very competitive at under $20/month, but other competitors have superior features.

Pros

Price (free for first 500 subscribers), subscriber tagging, Wordpress plugin, landing pages and forms, Google Analytics

Cons

At the time, the pricing for more than 500 subscribers didn't work for me so I switched products to ConvertKit

AK
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Adrian K.

Information Technology and Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use and great support

Reviewed 3 years ago

I use AWeber for list managament especially for new projects where I want to test a market before allocating resources to build a website. It works really well for that. Split testing is easy and their support is very good. The landing pages could be more controllable but actually that probably isn't the most important thing in a campaign (Although you could say why bother to split test then, well that would be a good point). I would like to be able to put video in there because that does make a difference to engagement. I guess they'll add it at some point. It's not full of features like ClickFunnels but then it's much more reasonably priced as a result!

Pros

I can set up a list campaign quickly and easily without even needing a website

Cons

I can't put video in the AWeber landing page

Vendor response

Hi Adrian. Thanks so much for your review! I noticed your comment about not being able to put video on your landing page. We do allow that by simply adding the link to the video on YouTube or Vimeo. If you need assistance with it, please contact our Customer Solutions team.

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Elizabeta K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Build your email list with Aweber

Reviewed 2 years ago
Pros

I use this software from the beginning. In the meantime, I tried almost all autoresponders but this one has the best deliverability and single optin. They have 24/7 support and you can solve any issue immediately. You can import the campaigns, duplicate them with share code, setlist automation. Many autoresponders don't allow to promote affiliate links only website links. Aweber is not among them.

Cons

You can't put the tracking code on their website builder

JV
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Julie V.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Aweber has the BEST phone customer service around!

Reviewed a year ago

[SENSITIVE CONTENT] from Aweber phone support has been super helpful and very knowledgeable in answering all my questions. BEST SERVICE EVER!

Pros

I use Aweber for email marketing and lead capture but I also started adding sales pages with a low ticket offer. Pretty simple to use but when I get stuck, I just call Aweber and talk to a real person who is helpful.

Cons

Would like to see more integration for sales, tracking which landing page sales come from

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Palash S.

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best in Campaign Management

Reviewed a year ago

Fantastic all the way!

Pros

The best thing is the way to manage the Email flow, lead capture and email campaign management automated.

Cons

Nothing as of now still exploring the newer features and ready to analyse deep down insights

JH
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Jeremy H.

Philanthropy, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Aweber review from a long time user

Reviewed 5 years ago

There is usually a free trial available to try Aweber. Aweber also plays nicely with WordPress and hundreds of other integrations.

Pros

I've been using Aweber for close to 10 years on and off. I've tried other similar programs such as Mail Chimp and Infusionsoft, but have always come back to Aweber as my autoresponder of choice. I know some of this may have to do with the fact that I learned their system first, but I also think they have a very simple interface and the layout seems logical to me.

Cons

The only con I can see is that cost increases the larger your list becomes. This may be OK in situations where the ROI increases as your list size increases, but could be a negative for non-profits who have calls to action that are not monetized.

PB
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Pedro B.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Alternative Aweber for those starting out.

Reviewed 2 years ago

Aweber is great, it has benefited me in many ways with my email campaigns. I know exactly who is opening my emails and clicking on referral links or sales pages in my automations. That way I can create accurate reports for non-interacting people or buyers and etc... This is a big help to increase your sales, because you can focus a strong campaign on the right people, just by looking at the reports generated by the tool. I have an excellent relationship with aweber, the first 3 months were tense, but she helped me to get the necessary results to continue in the fight.

Pros

An extremely fantastic tool when it comes to email delivery. Incredible accuracy of my automations. Without a doubt it's one of the best I've ever used. A great help for those who are just starting out and don't have much capital to invest. Because aweber allows you to use and learn about the tool for free for 3 months. In addition to the company's integrity in providing knowledge to its customers...

Cons

Negative points about this tool, I don't have. But just an addendum, for those outside the US and needing to use the tool, it's a great idea while using the free months. But if you're setting up and collecting leads in your campaigns, no results. You may get frustrated, as the payment will be a little expensive, taking into account the dollar's value in relation to other countries. But on the whole, I have no criticisms about this software.

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awogor m.

Professional Training & Coaching, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Poor Deliverability For Me Best Tagging Experience

Reviewed 2 years ago

My experience with Aweber's customer support even when I start as a free trial was something to take home about. It's easy to create both HTML templates for your emails and also, their easy drag and drop email builder makes it possible to design your email templates or pick from the library of already made templates and edit your campaigns. Email campaigns can also be shared with someone else to import all the flows to their autoresponder with Aweber and save a lot of stress.

Pros

I love Aweber's ease of signing up plus, it's a powerful autoresponder with a nice user interface, great email list management, custom segmentation, and the fact that it even delivers analytics to your email after sending an email campaign makes it my favorite. As compared to ConvertKit, Aweber is still cheap and an affordable autoresponder to rely on. Aweber has outstanding customer service which you can reach at any point in time from email, live support, and phone call.

Cons

Aweber's Campaign flows feature is currently my third best but then it lacks some features as compared to sender. An example of that feature I was looking for is setting a condition of either a subscriber is qualified to receive the next flow or change a path. That which I can't find in an expensive autoresponder like Aweber.

BI
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B.A. I.

Consumer Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Good for a small company mail list, but lacks integration

Reviewed 2 years ago

Also, it became too costly an option when trying to integrate my WooCommece store data without purchasing a $49 plugin. The more I wanted to do, the fewer options because available not making this a suitable option for me. Overall, my experience with AWeber was less than stellar and I had to drop it for a better solution.

Pros

AWeber is good for maintaining a customer list and sending campaigns. It also provides the capability to use a single list among a couple websites with some integration and upgrades. Overall, I would consider it an entry-level list management option.

Cons

AWeber lacks the capability to integrate multiple website data seamlessly without some third-party apps. Not being able to maintain a single list among my three websites was a definite downside to continuing using the software. The form builder and landing pages were difficult and cumbersome to configure, setup and integrate. The RSS options was clunky and the templates were lacking any customization.

JJ
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Joshua J.

Religious Institutions, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool for daily emails at a great price!

Reviewed a year ago

AWeber is the budget-friendly solution to marketing emails! You don't have to spend a lot to get big results.

Pros

We send a daily email newsletter to several hundred people on a managed list, and AWeber allows us to do this scheduled in advance a month or so out, creat professional emails, and not break the bank doing so.

Cons

Occasionally the social media cross-post of our daily campaign has ended up with an AWeber logo instead of our own custom branding. Aweber has worked with us to resolve their issue on that, but for a few days it looked less than desirable. For the money we saved, we are okay with that.

MS
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Manish Singh B.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A Comprehensive Review of Aweber: Pros, Cons, and Overall User Experience

Reviewed a month ago

Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for everyone's needs and preferences. It's important to evaluate the specific needs and budget of your email marketing strategy before choosing a tool. But AWeber gives a free account, which is the best point of this software.

Pros

I like most about Aweber is the Drag-and-drop email builder, Automated email sequences, and pricing.I can subscribe and Unsubscribed people from my list. A wide range of integrations with other tools. Comprehensive reporting and analytics. Also, testing tools and a Good deliverability rateOverall, Aweber is often praised for being a reliable and effective tool for managing email marketing campaigns.

Cons

Its interface is outdated and not as visually appealing as other email marketing tools, and the automation features could be more flexible and customizable.

CM
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Carol M.

Primary/Secondary Education, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Aweber helps even non-techies succeed!

Reviewed 3 years ago

Whenever I've had a question and called Aweber they have been absolutely WONDERFUL with explaining things, walking me through my challenges, and helping answer my questions. Sometimes they've even fixed things for me. Their customer service is stellar and their product is DEPENDABLE. They must have an amazing team because the product and the customer service have never let me down over the 9 years that I've been with them.

Pros

I wasn't very technical, but Aweber still made it easy to succeed at newsletters and broadcasts. My first newsletter went out to less than 20 people, but Aweber helped me look like a pro. I LOVED the email collection options. I found the perfect sign-up forms and they are both still adding names to my email list. One form is in the right-hand column of my website (on every page). The other form is a hover light box that shows up on select pages exactly when I choose. It's amazing! The editor works great and the fact that I can copy a previous broadcast email and reinvent it simplifies my life.

Cons

I'm not a techie, so I haven't explored this software a lot. I guess the part that I like the least is the fact that there are so MANY options! Split-tests, analytics, parsing...make my head spin, so I tend to ignore those options.

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Ben T.

Information Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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From Hero to Zero

Reviewed 2 years ago

It's a shame Aweber fell from our grace so monumentally. I'd been a loyal customer for several years, but when things went wrong they did so so disastrously and caused real damage to our business. When you're emailing thousands of people, technical glitches are not OK, especially if they can't be explained. Ironically, it's only been moving to another provider that has really served to highlight how dated Aweber is.

Pros

AWeber was my first email marketing system and I was happy with it for several years. It's fairly easy to use despite having a rather clunky and old-fashioned interface. Email deliverability is reasonably good and the support team responds quickly. It's also staffed with people and not bots.

Cons

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly. When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional. Despite personal phone calls and apologies, Aweber seemed to lose interest and have yet to explain what happened.

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Kenny K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use email marketing platform

Reviewed 2 years ago

AWeber is easy to use and I've always received great support when I contacted their helpdesk. Usually got helped within minutes. I can tell the support agents and team really care about the customers. I would recommend AWeber if you're looking for a good email marketing platform that offers great email deliverability and customer support.

Pros

I like how easy AWeber is to get started with. Everything is well-organized (lists, subscribers, tags...) and you can quickly have your email list ready to accept subscribers. I found other autoresponders or email marketing tools either too complicated or lacking features. AWeber keeps it easy for beginners and has quite some advanced features for the professional email marketer. It also has many integrations with other tools, which is good for the professionals.

Cons

No cons here. I've been using this tool for over a decade. If I'm being picky, maybe some extra automations could be added, but so far I've been able to do all the things that are essential for my email business.

ED
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Elijah D.

E-Learning, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My Honest AWeber Review!

Reviewed 9 months ago

Aweber is a wonderful alternative if you are just getting started with email marketing in your business. But, to be honest, you have a variety of options to select from, such as SendInBlue, Mailchimp, Systeme and others, so you can compare and discover which one is best for your business goals. I use Aweber to deliver emails to our premium clients as well as newsletter emails. Aweber features an easy-to-use interface that allows you to get up and running quickly.

Pros

Aweber is one of the most user-friendly email marketing platforms I've come across. They've also been steadily enhancing the product, such as by adding new features like a landing page builder and push alerts. The software's high email deliverability rates are my favorite feature. Additionally, the 'Drag & Drop builder' allows you to easily generate emails. Apart from that, it is a list-based software with an easy-to-use interface.

Cons

There are none that come to mind right now when it comes to its application for small businesses.

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Fabian D.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Aweber Review

Reviewed 3 years ago

Great autoresponder for digital marketing/ affiliate marketing professionals. Your potential to grow and maintain active lists is entirely up to your competencies.

Pros

Aweber provides great email templates with superb integration with other top tier programs. It even offers email marketing training and split testing functionality.

Cons

The only con I can think of is that the price increases dramatically as your list size increases. However it still remains very competitive with other autorepsonders.

Ik
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Ifeanyi k.

Real Estate, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketing made easy

Reviewed 8 months ago

We use Aweber to connect more with our audience via email campaigns, email automation, sending out newsletters, and tracking how our audience resonates with our brand.

Pros

One of the easiest email marketing programs I've tried so far is Aweber. Additionally, the product has been regularly improved, for example, by include additional features like a landing page builder and push alerts. The software's excellent email delivery rates are one of my favorite features. You can also rapidly create emails using the "Drag & Drop builder." In addition, it is a list-based program with a straightforward user interface.

Cons

Pricing should be somewhat adjusted to better serve small business owners because it is high The segmenting is not something I enjoy. The ability to make segments on the fly would be a little more intuitive, in my opinion. I find it difficult to use AWeber's more advanced functions. Aweber might improve its usability.