Azalead Features

Azalead

Industrial Strength Account-Based Marketing

4.2/5 (50 reviews)

Competitor Feature Comparison

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advertising Management
CRM
Campaign Personalization
Contact Management
Conversion Tracking
Customer Segmentation
Customizable CTAs
Customizable Fields
Customizable Templates
Data Synchronization
Drag & Drop
Dynamic Content
Email Tracking
Engagement Tracking
Lead Nurturing
Lead Qualification
Mobile Alerts
Performance Metrics
Pipeline Management
Prioritization
Progress Tracking
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Sales Analytics
Sales Reports
Target Account Identification
Task Management
Third Party Integrations
Visitor Management
Visitor Tracking
Website Visitor Tracking
Learn moreCompare App
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advertising Management
CRM
Campaign Personalization
Contact Management
Conversion Tracking
Customer Segmentation
Customizable CTAs
Customizable Fields
Customizable Templates
Data Synchronization
Drag & Drop
Dynamic Content
Email Tracking
Engagement Tracking
Lead Nurturing
Lead Qualification
Mobile Alerts
Performance Metrics
Pipeline Management
Prioritization
Progress Tracking
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Sales Analytics
Sales Reports
Target Account Identification
Task Management
Third Party Integrations
Visitor Management
Visitor Tracking
Website Visitor Tracking
Visit WebsiteCompare App
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advertising Management
CRM
Campaign Personalization
Contact Management
Conversion Tracking
Customer Segmentation
Customizable CTAs
Customizable Fields
Customizable Templates
Data Synchronization
Drag & Drop
Dynamic Content
Email Tracking
Engagement Tracking
Lead Nurturing
Lead Qualification
Mobile Alerts
Performance Metrics
Pipeline Management
Prioritization
Progress Tracking
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Sales Analytics
Sales Reports
Target Account Identification
Task Management
Third Party Integrations
Visitor Management
Visitor Tracking
Website Visitor Tracking
Learn moreCompare App

Mobile apps

iOS App


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Android App


0 reviews

Azalead Feature Reviews

25 reviewers had the following to say about Azalead's features:

Baptiste S.

Verified Reviewer

The best way to get started with ABM

2016-06-27

In my company, we use Azalead as a mean to track and increase qualified traffick to our website, as well as to better customize the content we send to our visitors.

Pros

- The quality of its B2B database - Very handy tools, such as an email address "getter" - Powerful reporting options - Great customer support - Beautiful, easy to use interface

Cons

The only flaw I can mention is the fact that for smaller companies, some info might be missing (contact name, email structure, etc.).

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
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Anonymous
Partner Program and Network Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Early stage feedback

2016-06-16

I use the software in the frame of alliances management worldwide.

Pros

- the UI is very nice - the introduction step towards the tech are very convenient - the support from Azalead in the early stages is very well organized + the time to dedicate to Azalead team to get started is well balanced

Cons

the format of the notification via email is a little too poor in information

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No

Response from Azalead


We’ve design our buying signals to highlight the most valuable information, such as company name, interaction channel, location and score. There is also a “Reach Out Now” button, which will directly take you to the company page in the Azalead Platform. Here you’ll get all the account details (buyer journey, key contacts …). In addition, there is a .csv file attached to all email alerts where you can find additional key information. We have certainly taken this idea into account for future product developments. Thanks for your review :)

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PAULINE R.

I recommend it !

2020-12-21

Pros

Easy to integrate the tool in our marketing program, customer support is great with a regular follow up

Cons

we only had an issue with our website to make the campaign work but it was not linked to Jambo, so I would say the overall experience was great

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Lauren B.

Verified Reviewer

Azalead - Account- Based Marketing Software

2016-06-16

We are using Azalead to identify and monitor our target accounts to track their activity across our website, landing pages and emails.

Pros

Easy to navigate dashboard One-click CRM connection Alerts to notify sales/account managers of target account activity Valuable Account Insights including, contacts, locations, firmographics and recent account news

Cons

As a company targeting US companies it would be nice to have city, state and country included in the location.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from Azalead


Indeed. This is a great point! We have taken this idea into account for future product developments. Thanks!

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Jan G.

Verified Reviewer

Use case

2016-06-20

In parallel, Marketing constructs 360° web campaigns with Azalead at the heart of each campaign (retargeting + Java insert in campaign web pages).

Pros

Easy adoption Great customer follow-up with recurring reviews Good look & feel for both app and mail notifications Powerful retargeting

Cons

Maybe access to backoffice in order to be able to manage target lists ourselves.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
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Rumi T.

Verified Reviewer

A tool which follow the business development of the company

2016-06-16

It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors.

Pros

Convenient Simplicity of use Constant customer support via a chat

Cons

Certain accounts are not correctly qualified (e-mails, functions, names)

Rating breakdown

Value for money
Ease of use

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from Azalead


In order to make easier to reach out to the right person, Azalead gives our users the opportunity to synchronize with the CRM they are currently using. That is a great advantage because you have access to your own contacts, phone numbers and email addresses. We appreciate your feedback! Any more questions? Please contact us at customer-success@azalead.com.

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Anonymous
Sales & Marketing Manager (Internet company, 11-50 employees)
Verified Reviewer

Great App, Amazing Customer Support !

2016-06-21

Precious informations for the management of the opportunities.

Pros

Great Customer Support !

Cons

I don't see any right now, the app keep getting easier and easier to use !

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
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Adith K.

Verified Reviewer

A helpful account based digital marketing tool.

2018-08-04

Pros

Systematic dashboards and notifications available.

Cons

The notifications made via mails needs improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Reinaldo R.

Azalead is a good application and it is very easy to use..

2018-05-17

Azalead very easy to use Azalead facilitates us to carry out a follow-up of each of the clients You can buy your favorites with alerts that do not allow you to waste a lot of time.

Pros

This is excellent software for the marketing area related to accounts.

Cons

One of the small problems that presents that the information you get is not really qualified, has a lack of database with important accounts, another is the fact that smaller organizations may be missing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Katherine P.

Excellent experience, I recommend it even if it lacks things.

2018-03-23

The benefits that I have had are the analyzes that it has allowed me to do about my visits and it gives me peace of mind.

Pros

Allows the analysis of visits and creates alerts when you visit other accounts.

Cons

Does not allow extraction reports on the tool that is used.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Benjamin V.

Verified Reviewer

Identify and reach your key accounts

2016-06-16

For our company, Azaleads provides the ability to build and/or retain awareness with key accounts for acquisition or retention and helps to align the Sales and Marketing team together by feeding qualified leads with better insight.

Pros

ease of use, customer support is great, many prospect companies have been identified, Good tool to measure marketing ROI, Azalead's Email tag lets you track which individuals at a company has engaged with your email campaigns.

Cons

None per say but would like to see the number of cookies placed on each account to measure how many individuals have engaged with us.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from Azalead


That is a very good point. We are currently working on an Account Based Retargeting Dashboard. You should be able to get this information then. Sit tight!

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STEPHANE C.

Verified Reviewer

Key solution for our ABM strategy

2016-06-16

We can follow their activity across our website and we now know when they are ready to buy.

Pros

Efficient dashboard and alerts.

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No

Response from Azalead


Five stars! Thank you!

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Anonymous
Responsable Acquisition Online (Real Estate company, 1001-5000 employees)
Verified Reviewer

An interesting tool for B2B prospection

2016-07-19

Azalead's technology is quite powerful and the interface makes it easier to make the most out of it.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Virginie L.

Verified Reviewer

A very clever digital marketing tool - still in its "young age"

2016-06-27

Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.

Pros

A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels. Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.

Cons

- For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Responsable Marketing et Evénementiel - Community Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Helpful tool!

2016-06-28

We're currently trying the account-based marketing solution and will see how we can improve that!

Pros

The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.

Cons

For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Andréa G.

Verified Reviewer

Targeting of major accounts pro

2016-06-29

Help our sales team to reach their quantitative goals. This tool is optimal to look after the hot prospects before our competitors take the initiative to do it !

Pros

Ergonomic and intuitive platform. Our account is very available and reactive in case of problems and or questions.

Cons

Impossibility to extract reports on the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

9/10

Recommendations to others considering Azalead

Just top ! Try it.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Country Manager UK (Human Resources company, 11-50 employees)
Verified Reviewer

Like it but unclear how navigate

2016-07-26

We use it to track website visitors and target followup.

Pros

Ability to integrate with SFDC, tag accounts

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10

Recommendations to others considering Azalead

Get lots of training

Source: GetApp
Helpful?   Yes   No
Read more
Robin P.

Verified Reviewer

You said opportunities ?

2015-06-20

Besides that, while integrating Azalead , it provided an opportunity to improve our sales processes : better methods, story-telling and more digital marketing. Now we are really more efficient!

Pros

Effective, clear and quick: many business opportunities have been identified for our ERP with Azalead.

Cons

Still need some functional improvements, but the team are always working hard to improve the app. Nothing really boring.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No

Response from Azalead


Thanks for your feedback! Our Customer Success and Product Teams would be happy to discuss with you further if you have specific improvements in mind. You can reach out customer-success@azalead.com or product@azalead.com.

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Luis S.

It is very easy to use

2018-05-30

Pros

It allows the analysis of visits and creates alerts when you visit other accounts

Cons

does not address international accounts effectively. does not work well for segmentation outside of North America

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Ivan A.

Verified Reviewer

Review Azalead AMI

2016-07-26

Then, we implement marketing and commercial measures according to the visits we had.

Pros

Azalead allows us to have an effective follow-up and to know how evolves the prospect

Cons

Be able to obtain qualified contacts. Be able to know which member of the company is visiting our site.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Chief Strategist - Online Business (Internet company, 11-50 employees)
Verified Reviewer

Not working well for Canadian accounts

2016-12-21

I have been using Azalead but it never gives real account names.

Pros

Its easy to use though.

Cons

Tracking accuracy is very poor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

0/10

Recommendations to others considering Azalead

Compare accuracy with your internal tracking and then only use it.

Source: GetApp
0 of 1 people found this review helpful
Helpful?   Yes   No
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Alexandre C.

Verified Reviewer

REX Azalead

2016-06-18

Bring a real value in precious information for the marketing generating opportunities.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No

Response from Azalead


5 out of 5! Boy oh boy! Thank you very much for this stellar review! If you have any comments about how we can improve, please don't hesitate to get in contact with us.

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Samantha C.

Great software

2018-05-01

Pros

This is a good software for account based marketing. It provides a direct contact with the client.

Cons

This is a bit complicated to manage for the users. There are many similar products on the current market

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
frederic l.

efficient tool to build awarness and great support

2020-12-22

Pros

software easy to use and effective to create brand awarness

Cons

need some help to use and cost is high for a small company

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Commercial Manager (Marketing and Advertising company, 1-10 employees)
Verified Reviewer

Insight and Intelligence that helps make sure you don't miss an opportunity.

2017-01-05

I've been using Azelead for a couple of years now. The App is excellent for checking basic info on the move, however, the desktop experience has improved remarkably. A tool I wouldn't be without.

Pros

Insight Analysis of visits Alerts when target account revisits

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Azalead

Do it. Do it now.

Source: GetApp
Helpful?   Yes   No
Read more