Bionic Media Planning Software Reviews - Pros & Cons, Ratings & more

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Media Link Software

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Bionic Media Planning Software is media planning and buying software that delivers perfect media plans, beautiful flowcharts, effortless request for proposals (RFPs), flawless trafficking, automated reconciliations, client dashboards, and more.

Bionic Media Planning Software

Web-based

Media Director

We have been using Bionic for several months now and what I like most is the ability to adapt it to our needs. Having the publisher/vendor data at our fingertips is very helpful.

Executive Technology Director

The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively.

Project Manager

It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching.

Agency Owner

Excellent company with great attention to personal service.

Marketing Communications Specialist

The only feature that is frustrating sometimes is that it is slow.

President / CEO

No other media buying software that I can find is attainable for a small agency except Bionic.

Founder

It was a little slow to begin with, but the team from Bionic worked really hard to speed up the software. We're based in NZ, so it was a distance thing.

President, Media

Auto-fill based on program (outlet) / product can be tricky between rows, campaigns and clients.

Strata

Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Media Plans in a easy and transparent way

Thank you for your review. We're glad you like Bionic! 

We actually have integrations with Linkedin and Twitter. We can help you get those set up. Integrations are a high priority for us because it brings in performance data which is necessary for pacing against ad delivery and KPIs. For example, see the last month's upgrade to the Facebook Integration.

Regarding reporting - please check out the new Bionic Data Studio. It allows to to create your own custom reports and dashboards. It gives you unfettered access to your data and unlimited reporting possibilities. Again, please let us know how we can help you with this.

Bionic Review 2024

Thank you, Dan. I'm glad you like Bionic.  We're making it better every day and we'll look into those "finicky" fields and get those fixed for you (that should never happen). It sounds like you are already working with your rep here on customizations. Yes, we've been swamped with new customers but have a good system for handling customer requests.

Very very good.  Customer service is great!  They will work with you to customize the software so it works with your business.  No other media buying software that I can find is attainable for a small agency except Bionic.

Just what my business needed!

Thank you for your review, Anita. It makes us happy to know you appreciate our customer service and the value of the software. Please note - since you left this review last month, we've upgraded your software to fix the speed issue you mentioned.

Streamline your Media Planning Processes!

Thank you, Peter. Your kind words mean a lot to us. We're happy to serve you!

Full Circle Media Management For Any Agency

Thank you for your review. We're glad that you find Bionic to be a good value - we aim to give you powerful tools at an affordable price! 

Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients.

Happy Customer

Thank you for your review. It's great to hear that Bionic has helped your team to manage media efficiently across all your clients and platforms - that's what it's all about!

Makes Media Buying Simple!

Thank you for your review. We're glad you are finding Bionic useful. We're always here for you if you run into an issue.

BIONIC for the WIN

Thank you for your review! We're glad you like Bionic!

Since you've posted this review, we've upgraded the RFP functionality to make it much more useful. You can learn about that here: https://www.bionic-ads.com/2018/11/streamline-your-rfps-with-new-automation/ 

Also since you posted the review, we've launched the client portal. You can learn about that here: https://www.bionic-ads.com/2019/05/see-how-to-share-media-plans-flowcharts-kpi-performance-reports-with-your-clients/ 

Thanks again for your review and feedback.

Our team and Bionic have worked together to create customized workflows and worksheets that reflect our workflows and needs here at the agency. Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team 

Bionic Review 

Thank you for your review. And thank you for working with us to improve the product to better fit your needs!

Game changer!

Thank you for your review. We're glad you like Bionic! And it's good to hear we've eliminated those NZ speed issues.

Coming from having very little automation in media at the agency, Bionic is not only making planning easier but it is helping us on the implementation and billing end as well. After a relatively short time, we went from manual flowchart creation, manual powerpoint building, manual Insertion order generation and manual data input for billing to now being nearly fully automated in all of these areas. The labor hours that we are saving is more than covering our low monthly costs. I have worked with or reviewed several media planning software offerings and Bionic is by far the easiest to use, is much more functional and much less expensive.

Good planning and plan management tool

Thank you for your review. We're glad you are getting good value with Bionic. Customers like you are helping us to continually improve the products. Thank you!

Very positive experience thus far. Customer support is strong. 

Nice Tool for Agencies

I'm glad you've had a positive experience with Bionic. We continue to improve the product based on feedback like yours. Thank you!

Bionic allows us to quickly manage our media plan by helping us meet submission deadlines in a timely manner with auto-reminders, quickly modify focus and placement, provide a robust calendar year view and provide detailed reports for the business to review via .pdf/.ppts/.xlsx or cloud-based interface. It has helped us with our organization, our efficiency, productivity, and overall process of media planning, and there is so much more we can still do to improve our processes by using Bionic. 
Also, our rep, [SENSITIVE CONTENT HIDDEN], is awesome! He's always so helpful and answers the questions I have whenever we have a training. 

PDI Bionic Review

Thank you for your review. It's awesome to hear the product has been so useful and your rep has been so helpful to you!

Bionic is creating the next generation of media planners and buyers

Thank you, Beth. You've smart students and an excellent program at Syracuse. It makes us happy to know Bionic has contributed to your curriculum.

Best Media Planning Tool

Thank you for your review.  We're glad you are liking Bionic!

It's especially good to hear about your experience in the on-boarding process - I will share this with the team.

You expressed concerns about reporting and APIs.  Since you posted this review, we've upgraded both significantly.

Last month, we launched a new Facebook integration, which sets a new standard.  You can learn about it here: https://www.bionic-ads.com/2019/09/facebook-ad-monitoring-software/ 

We also just launched Bionic Data Studio, which gives you unlimited flexibility in creating reports and... Client Dashboards!  Learn more here: https://www.bionic-ads.com/data-studio/ 

Excellent company with great attention to personal service. 

Excellent Product

Thank you for your review. I like the story of your client carrying the flowchart to all her staff meetings!

Previously, excel has been cumbersome, particularly whereby clients require specific information regarding breakdowns or date splits. Bionic cuts these difficulties out & can provide exact info and figures. 

I'm able to supply the data, schedules and recommendations easily and quickly in various formats, depending on client needs. 

Amazing

Thank you for your review. It's great to hear that Bionic is helping you to serve your clients more easily.

More useful than spreadsheets

Thank you for your review. Since this review in 2019, we upgraded the order management capabilities, which enables you to edit and send individual orders, plus a lot more. See https://www.bionic-ads.com/2021/02/new-tools-automate-insertion-orders-vendor-bills-reconciliations-and-payments/

Bionic

Thank you for your review. It makes us happy to know you find Bionic perfect... but we'll keep innovating anyway ;-)

Bionic Media Planning Software Reviews (2025)

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19 reviews