Bizible Features

Bizible

B2B revenue attribution & planning

4.91/5 (11 reviews)

Bizible Feature Summary

  • Track marketing to revenue
  • True first touch (anonymous visitors)
  • Multi-touch attribution
  • Digital and offline channel attribution
  • Account based attribution
  • Keyword level ROI for PPC
  • CRM and marketing automation Integration
  • Ad network integrations
  • Attribute content marketing and PR to reveneu

Competitor Feature Comparison

Bizible Feature Reviews

10 reviewers had the following to say about Bizible's features:

Yair Tsoran

Bizible provide valuable information on marketing contribution to sales

2017-07-18

Improving marketing ROI, investing in the most valuable marketing activities

Pros

Bizible Attribution Touchpoints associate contacts and marketing campaigns to opportuties, allowing to quantify full path marketing ROI and measure effectineness of marketing channels

Cons

It takes time to fine tune the system and find the most appropriate model that measure the company ROI

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
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Anonymous
(Computer Software company, 201-500 employees)

The Attribution Model for B2B Businesses

2018-11-21

Pros

We needed this for our marketing programs and this has changed how we look at campaigns and leads.

Cons

Bizible analytics are not always the most accurate or the easiest to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Andrey Rusev

Great tool for customer insights and overall marketing effectiveness

2019-07-29

Helps us to understand better which marketing channel needs improvement.

Pros

I like that Bizible assists me to calculate ROI across the marketing channels I use which is the hard part when we speak about marketing statistics.

Cons

But the ROI dashboard always can be developed further.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Talmage Egan

Needed for any marketer running multi-touch campaigns

2019-02-21

I would highly recommend it. It's a leading software in its industry.

Pros

Now that we can see each touchpoint (organic, email, organic again, PPC etc.) we can put our creative resources to good use because we know what channels provide the most net new leads.

Cons

You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Computer Software company, 10001+ employees)

Powerful solution for attribution

2020-01-29

This is probably one of the strongest B2B attribution tools out there. being able to look back and understand and optimise the customer journey over a long sales cycle across all the various touchpoints is priceless

Pros

If you're a data analyst this tool would make your life so much easier.

Cons

In addition the UI could be a bit better

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Laura Eakes

The CMO's dream

2019-02-06

Pros

Bizible finally gave me insight into the value my marketing team was generating in terms of overall revenue.

Cons

Some dashboards don't allow you to zoom in to further analyze the data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Francesca Krihely

I love using Bizible. It is the only tool that allows us to see end to end marketing attribution

2017-12-07

Pros

It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.

Cons

We have it plugged into Salesforce to do auto-reports so we don't have too much trouble, but sometimes performance is wonky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Lisa Trumbley

Excellent Tool for Attribution and Getting that Lead Source Data to Your CRM!

2018-02-24

Helped us understand where our leads were coming from including adword data to our CRM.

Pros

Gets you the data you need into your CRM for every touch point.

Cons

Not many Cons that I can think of, although in their earlier stages, they didn't integrate as well into other tools like they do now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Sara Rogers

Verified Reviewer

Bizible is the Go To app for Marketing Attribution

2017-11-10

Pros

The tool allows us to see attribution across channels with ease.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Anonymous
(Computer Software company, 51-200 employees)

Simple data enrichment tool

2018-05-05

Pros

I like the fact that it integrates directly into Salesforce.

Cons

Some of the info is not helpful, just tells you where the prospects visited or clicked on but occasionally that info is not helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more