Oracle BlueKai Features

Oracle BlueKai

Data management platform for marketing

3.5/5 (2 reviews)

Oracle BlueKai Feature Summary

  • The Data Management Platform
  • Mobile Data Management Platform
  • The Audience Data Marketplace
  • Audience Analytics Suite
  • The BlueKai Partner Program

Marketing Feature Comparison

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Customizable Templates (258 other apps)
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Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
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Third Party Integration (278 other apps)

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Oracle BlueKai Feature Reviews

1 reviewers had the following to say about Oracle BlueKai's features:

(Computer Software company, 11-50 employees)

consumer genomics data


Used it for creating user personas and segments


One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns.


Does not compare effective when seem from a prospect of google adwords genomics and segmentation.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

Source: Capterra
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