Bottlenose helps brands discover, understand and analyze trends around their brands, campaigns and industry as they happen. The app uses an ocean of data and intelligence to give you a much more accurate and in-depth understanding of your audience and industry, helping to refine your social advertising and digital marketing campaigns, gauge audience sentiment and engagement, prevent potential crises, analyze competition and benchmark your efforts.
Bottlenose offers a number of patented, high-tech features such as the Bottlenose Nerve Center™, Bottlenose Mission Control ™ and the Sonar trend visualization tool to capture and present data in from multiple resources in multifarious ways. You can use the trend dashboard to see a live visualization of all trending topics, hashtags, images, videos, links, messages, and people, as well as positive and negative influencers and sentiment trends.
The sonar trend analysis tool helps to spot emerging trends and make sense of fast emerging streams of messages and conversations, displaying this information in a visual sonar. You can also add broadcast channels to this analysis, detecting and analyzing how your brand is perceived on TV and radio. Powered by linguistic technology from Lexalytics®, Bottlenose offers a sentiment analysis engine to identify different kinds of emotions.
Bottlenose also offers live audience insights that allow you to track and visualize audience interests, geography, languages, gender, ethnicity, activity and content trends, spot influencers, and dive into a single person's social media activity. Real-time and historical Social Influence Metric (SIM) scores let you compare and benchmark against competitors or entire industry segments.
The Bottlenose Mission Control™ hardware platform lets you run the Nerve Center on a range of displays anywhere in your headquarters, offices or even at events. This tool lets you display insights, statistics, news, market data, trends and any other intelligence through data visualizations on any screen.
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