Brand24 Features

Brand24

Track & engage online conversations relevant to your brand.

4.75/5 (140 reviews)

Competitor Feature Comparison

@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Tracking
Benchmarking
Brand Tracking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Engagement Tracking
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Filtering
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Post Scheduling
Press Monitoring
Project Management
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Task Management
Template Management
Third Party Integrations
Trend Analysis
User Management
Visual Analytics
Workflow Management
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@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Tracking
Benchmarking
Brand Tracking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Engagement Tracking
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Filtering
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Post Scheduling
Press Monitoring
Project Management
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Task Management
Template Management
Third Party Integrations
Trend Analysis
User Management
Visual Analytics
Workflow Management
Visit WebsiteCompare App
@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Tracking
Benchmarking
Brand Tracking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Engagement Tracking
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Filtering
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Post Scheduling
Press Monitoring
Project Management
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Task Management
Template Management
Third Party Integrations
Trend Analysis
User Management
Visual Analytics
Workflow Management
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Mobile apps

iOS App


9 reviews

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


443 reviews

Brand24 Feature Reviews

25 reviewers had the following to say about Brand24's features:

Dominik K.

Best software for personal monitoring

2016-08-21

It gaves me real time alerts (at website, in mobile app and at Slack channel) when someone mentions me or my blog (including even links).

Pros

Real time alerts Customizable filters Email alerts and reports

Cons

Mobile app isn't prefect, but Slack integrafion equals that - you don't need app any more :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Brand24

Did I mention really great Slack integration? :)

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

Good tool to improve your brand communication in social media

2018-09-17

Helped us to find new customers and engage better with the existing customers in social media.

Pros

Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions. 3.

Cons

Can't customize the templates for generating reports. 3.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Pharmacy Student (Higher Education company, 5001-10000 employees)
Verified Reviewer

Decent Social Media Manager

2018-12-05

Pros

I like how it can let me track social media channels all in one place and it has good analytics so we can see the impact of our social posts!

Cons

It didn't allow us to post carousels and videos and we weren't able to use it's platform to it's fullest potential

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Michal K.

Verified Reviewer

I highly recommend

2016-04-27

Brand24 is a social listening and analytics tool that helps brands understand their audience, track online mentions and reach out to prospects and current customers.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Thomas P.

Verified Reviewer

Best Tool For Social Listening & Brand Monitoring

2016-08-17

It allows us to monitor and track social mentions of our brand, as well competitors activities.

Pros

Easy-to-use interface with comprehensive features for tracking and monitoring important keywords and brands Slack integrations

Cons

none - there's no real disadvantage of using Brand24, as it allows you to track keywords in the most efficient way possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Brand24

Make sure to check out their free trial which allows you to easily get started with Brand24

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
CEO (Cosmetics company, 1-10 employees)
Verified Reviewer

Insightful and plenty of data all aggregated for you

2018-05-14

Pros

Brand24 is a pretty powerful tool if you want to get serious about social listening for your brand. It's got plenty of analytics and aggregates everything for you so you can manage it all here.

Cons

It's quite expensive for the feature set it offers, compared to other all-in-one tools which includes publishing as well as social listening and analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Harish J.

Verified Reviewer

Monitoring all the online mentions in just one platform!

2018-09-18

Pros

If someone mentions me, across any social media, I can get to them right away and respond.

Cons

The searchability and analytics features, if improved could make the application perfect.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Ramesh Babu K.

Out of almost a year usage, I found Brand24 very easy to get started and use. =

2018-06-20

Data on social media popularity of certain persons in Malaysia was sourced through this service and it formed an important part of our overall project.

Pros

Extensive reports 5. UI and navigation were clear and easy to understand

Cons

Limited relevance on Malaysia specific data 3. No Malay language support 4.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 1001-5000 employees)

Great Social Media Monitoring Service

2018-08-02

Pros

With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes.

Cons

The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Szymon L.

Verified Reviewer

The best monitoring tool on the internet

2016-04-27

We have run a social campaign and we used brand24 for monitoring users who participated in the contest organized by our Global Entrepreneurship Network Poland Foundation.

Pros

Available all the time.

Cons

Mobile app notifications could be improved.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
Tevin P.

Verified Reviewer

A simple to use, reliable and powerful social media monitoring application.

2018-07-06

Pros

You get instant notifications when your respective brand is mentioned on the social media, making it easy to catch up with the conversations.

Cons

The application is priced high. The mobile application is not as easy to use as the desktop application.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Richard B.

Working with brand24 is easy, straightforward, but I wish there were some more specified analytics.

2017-10-18

Pros

It's very user-friendly and the UI makes the platform a breeze to use, even when just starting out.

Cons

The analytics options need to be expanded - there are a lot of numbers floating around within the platform that seem to be generated out of nowhere.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

We have had a great experience with Brand 24. They help our clients with brand awareness

2017-10-17

Our clients gain satisfaction and are able to stay on top of their brand and respond directly to specific comments.

Pros

The reporting is clean and client facing friendly!

Cons

There is no way to track or identify job posting sights.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospital & Health Care company, 11-50 employees)

Amazing team and customer support. Great features for the cost.

2017-10-17

Pros

Able to collect valuable insights from our entire campaign and compare to competitors' work.

Cons

Wish it fully pulled all the reach and impressions from all the channels - seems to only be able to count from SOME sources (i.e., Facebook reach is lower than the actual Facebook reports).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bingyi W.

Verified Reviewer

Unique data collection for social media analytics

2018-11-21

Pros

I used it for making a social media influence competition report.

Cons

Also, if it could integrated with more social media platforms, it would be appreciated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Filip M.

Verified Reviewer

key tool for connecting with brand influencers

2016-04-27

with brand24 we were able to connect with influencers that matter the most, improve customer support and grow app downloads through social media. Highly recommedned

Pros

- way more results than other social media monitoring tools tested - clear and user friendly web app - smart notifications - advanced stats and reporting !

Cons

- takes a bit to get the whole company culture around proactively responding to social media mentions

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Ivan b.

Fantastic, customer support is fast and reliable via chat, and it offers

2018-06-22

Detecting most mentions via web and social media permits us to take action when needed.

Pros

Easy to use, catches most mentions via social media but also via web.

Cons

Reports could be more detailed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ksenia B.

Brand24 is the 1st Email I Look at daily

2018-03-11

When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros

It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing.

Cons

It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Good Social Media Explorer

2019-09-09

Pros

-The search engine also searches Social media mentions.

Cons

-Expensive for the service. -Unfortunately, finds other unrelated mentions. -History Search is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Marek M.

Absolute must have for every brand manager!

2016-12-05

Very quick time response and information even from social media. Everything wrapped up in a friendly and really nice design.

Pros

Quick time of response and positive approach to the customers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Deborah E.

Perfect for monitoring social conversations.

2018-03-22

Pros

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

We can see real time social media or digital media response to any product , topic or campaign.

2018-06-19

You don't need to have prior knowledge of social media measurement metrics as it is very easy to set-up an account in Brand24 and it is very customer friendly user interface hence it is easy to use and has very good customer support.

Pros

We can also see which people build or tear the reputation of a brand.

Cons

Data downloading is not that good and other big problem is reliability of historical data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Fae H.

Verified Reviewer

Great way to monitor your kids

2018-12-12

Pros

Great way to track influence on all social medias with accurate results, I highly recommend this if you're involved in marketing.

Cons

I personally didn't have much use for it but if you're a company or social media Instagram Influencer this

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Vishal B.

Verified Reviewer

Good social media for a small enterprise for on-going monitoring

2018-07-02

Pros

Email alerts is a good feature to use

Cons

1. Interface and visualization can be improved to make it more interactive and appealing to the user 2.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Mateusz G.

Verified Reviewer

Perfect

2016-04-29

People are nice surprissed when we are contacting them directly in social media or forums.

Pros

Fast, easy of use, slack integration

Cons

No CRM option but I know that it will be do ne in near future

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more