Brandfolder Features

Brandfolder

Cloud-based digital asset management and sharing platform

4.71/5 (389 reviews)

Brandfolder Feature Summary

  • Asset sharing
  • Discussion boards
  • Requirements database
  • Filtered search
  • Search within document
  • User defined permissions
  • Multi-format output
  • Social sharing
  • Brand control
  • Usage tracking / analytics
  • Keyword search
  • Online proofing
  • Identity management
  • Brand management
  • Active Directory integration
  • Asset auditing
  • CRM integration
  • Customizable branding
  • File management
  • File transfer
  • Permission management
  • Privacy options
  • Single Sign On
  • Template management
  • Video support
  • Visual analytics
  • Multiple format support
  • API
  • Role-based permissions
  • Custom URLs
  • User access controls
  • Tagging
  • Collaboration tools
  • Asset management

Competitor Feature Comparison

API
Access Control
Active Directory Integration
Activity Tracking
Asset Management
Auditing
CRM Integration
Collaboration Tools
Collaborative Workspace
Content Repository
Customizable Branding
File Management
File Transfer
Multiple Format Support
Permission Management
Role-Based Permissions
Single Sign On
Tagging
Template Management
Third Party Integration
Traceability
URL Customization
Video Support
Visual Analytics
Workflow Management
Learn moreCompare App
API
Access Control
Active Directory Integration
Activity Tracking
Asset Management
Auditing
CRM Integration
Collaboration Tools
Collaborative Workspace
Content Repository
Customizable Branding
File Management
File Transfer
Multiple Format Support
Permission Management
Role-Based Permissions
Single Sign On
Tagging
Template Management
Third Party Integration
Traceability
URL Customization
Video Support
Visual Analytics
Workflow Management
Visit WebsiteCompare App
API
Access Control
Active Directory Integration
Activity Tracking
Asset Management
Auditing
CRM Integration
Collaboration Tools
Collaborative Workspace
Content Repository
Customizable Branding
File Management
File Transfer
Multiple Format Support
Permission Management
Role-Based Permissions
Single Sign On
Tagging
Template Management
Third Party Integration
Traceability
URL Customization
Video Support
Visual Analytics
Workflow Management
Visit WebsiteCompare App

Brandfolder Feature Reviews

25 reviewers had the following to say about Brandfolder's features:

Venkat Surapaneni

Brandfolder collectively organize the assets with tagging and RBAC access

2021-02-16

Great

Pros

Auto tagging, locking and granting permissions to specific assets for specific people based on the needs

Cons

Interface and API integrators with other assert management softwares and cloud offerings

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Woods

University digital asset management

2019-08-26

Pros

Single sign-on integration, intuitive analytics, API access and upload capabilities, custom branding etc.

Cons

There really aren't any major dislikes - it seems to be a great system overall.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Schad

Great resource for asset management

2019-08-23

Pros

I really like the interface of the product, and how easy it is to navigate between various campaigns that we have, as well as the ability to share specific assets to specific user groups.

Cons

Ideally we would have one product that could house all of our digital assets / brand pieces in addition to a photo archive.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexey Andreev

Alexey's review

2021-02-18

I use Brandfolder to get company's logos, ppt templates, corporate picures, etc.

Pros

User friendly interface, access from anywhere.

Cons

I didn't find any issues with using the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 11-50 employees)

Easy to Use, Easy to Set up, Very Useful for Managing Assets

2019-08-22

Brand folder has helped us manage creative assets as we redesign our brand messaging and assets.

Pros

We set it up quickly, can work collaboratively on new assets and brand work. The assets are shared between marketing, engagement, designers, etc.

Cons

For some non-designer folks, there was a small learning curve for linking and usage of assets, but not much.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Robin Wulf

BrandFolder blows all other storage / gallery software out the water!

2019-11-19

Overall we enjoy the Brand Folder experience vs the mess we had before the portal.

Pros

This portal cuts out half the time in email management. Collages learn to use the portal vs spending time calling or typing an email.

Cons

Not being able to send out updates to all our franchises at once via email template on Brand Folder direct.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Victor Schwanke

A must for any creative team collaboration

2019-11-19

Brandfolder allows our creative team to provide assets to other departments in a super easy, visually-based interface so that we can streamline our marketing and communicate our brand identity to end users in the fastest way possible.

Pros

Ease of use & the incredibly visual platform of Brandfolder makes it easy for creatives like me to quickly find assets so I can get them into my workflow asap.

Cons

Nothing to report. If I had to, uploading assets could be a touch easier

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amanda Wenger

Brandfolder Use

2019-08-23

Pros

It's very customizable and versatile—we use it to share templates and brand-approved assets easily across the company.

Cons

Some features seem like they're not fully fleshed out yet—for instance, we set up a process where users could submit images to get them approved for use with our brand, but there's no automatic loopback to let the user know after they're uploaded whether the assets were approved or rejected—I have to manually email them back.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher McFarland

Brandfolder Data Asset Management

2019-08-29

The templating feature allows users to self serve by filling in information and exporting pdfs.

Pros

The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us.

Cons

To get a deeper view of my data, I currently need to have my rep send me an excel sheet.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rommel Gracias

Brandfolder makes my job doable

2018-09-03

Its been a very intuitive tool to use. We are currently using the embed functionality to give our course attendees a resource library.

Pros

Defintely the Adobe integration All the integrations with other apps Ease of use Export functionalities Text recognition in images Analytics

Cons

Limited to a few collections only No constraints for pdf lockdown

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Annie Cassell

Great Product For Our Need

2019-08-22

Brandfolder is a simple and easy way to share a core set of assets with outside parties. It is not an expansive program and not a DAM for internal file storage.

Pros

I also love the UI, which allows for a brand experience inside the software.

Cons

This is very important for us when sharing social assets to outside influencers and sales reps.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Carly Cento

Perfect Platform for Brand Portal

2021-02-17

The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often.

Pros

Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal.

Cons

The brand guidelines were one of our favorite features, however, it was not the easiest to design.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Patrick Chalus

A Place for Brand Assets

2019-11-26

Pros

Recently they added the ability to customize the page or "brand folder" for the different brands we work on.

Cons

I would also appreciate a more seamless drag and drop style editor - like that of a file explorer or a finder on a Mac.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ali Kazempour

Single source and easy way to managing all digital assets

2021-02-25

All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files.

Pros

Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mindy Gann

Brandfolder is an awesome tool to collaborate with different departments!

2017-10-12

Organization was the top benefit for our marketing team.

Pros

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets.

Cons

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cristóbal Gómez Vera

The best solution for marketing assets, file storage and templating options

2021-02-17

Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option.

Pros

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations.

Cons

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lindsay Ponta

Streamlines so many tasks!

2019-11-25

Pros

Brandfolder has streamlined file management across the board.

Cons

Don't have any major issues to report at this point.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Claire Tindall

Great global solution for asset management

2016-04-08

Brandfolder provides an easy to use solution to asset management and distribution for my teams around the globe. From Channel Marketing to PR, our teams have direct access to up to date assets at any time.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Shelly Jeffries

This is a game changer!

2019-08-22

Once I got the hang of using Brandfolder, it has been easy to set up usable templates and organize content.

Pros

I design all of their advertising, and set up usable templates using Brandfolder.

Cons

I wish that we could set up templates with Adobe Illustrator, and not just InDesign.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anna Rischitelli

Brandfolder is the clear winner and best option!

2019-08-29

Pros

We are able to share important brand information and materials quickly and simply, and the templates feature is absolutely incredible.

Cons

The approval process before the asset is live is a little convoluted. I wish there was a way to un-approve assets and instantly make them "historical".

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Tiltman

Brandfolder gives employees more autonomy in their work

2019-09-02

Over a positive experience. The account managers are very helpful in dealing with any issues should they arise.

Pros

The ability to create templates allows us to give our employees the opportunity to create their own marketing collateral, whilst being safe in the knowledge that it follows brand guidelines.

Cons

Occasionally there are usage issues when uploading templates via Indesign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Deanna Stroup

Love My Brandfolder!

2020-07-30

I am able to download and email them or post to social media

Pros

Also you can customize your marketing information with your personal name and contact info.

Cons

That i have to take a few minutes to log in

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Aadish Gupta

Finally a Great Product in its space

2021-02-16

Pros

user interface, storage, corporate integration

Cons

Basically, invest some money in the things that you don't see direct value in, and you'll be the only one in this space with a full featured service

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Electrical/Electronic Manufacturing company, 1-10 employees)

brandfolders

2020-02-21

brand folders has been easy to use to get templates and images for business use.

Pros

easy to navigate site with a good amount of useful features and knowledge

Cons

cant really think of any cons to using this site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathy McCoy

Really Helped With Sales Communications

2020-03-02

We found it improved Marketing/Sales communication.

Pros

We found Brandfolder to be extremely useful for sharing content with Sales and encouraging them to share useful content with their prospects.

Cons

Like most software, the interface could be streamlined a bit.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more