BrandMaker Features

BrandMaker

Marketing operations software

4.55/5 (11 reviews)

Competitor Feature Comparison

@mentions
API
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Planning
Activity Tracking
Activity/News Feed
Ad hoc Reporting
Agile Methodologies
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Approval Workflow
Artwork Management
Asset Categorization
Asset Library
Asset Lifecycle Management
Asset Sharing
Assignment Management
Audience Targeting
Automated Scheduling
Backlog Management
Bar Chart
Billing & Invoicing
Brainstorming
Brand Guidelines
Brand Management
Budget Control
Budget Management
Budget Tracking/Job Costing
Budgeting/Forecasting
Bug Tracking
Business Process Automation
Business Process Control
CMS Integration
CRM
Calendar Management
Calendar Sync
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Capacity Management
Capacity Planning
Cash Flow Management
Change Management
Channel Management
Charting
Client Management
Client Portal
Collaboration Tools
Color Codes/Icons
Commenting/Notes
Communication Management
Configurable Workflow
Consolidation/Roll-Up
Contact Management
Content Library
Content Management
Contract/License Management
Contractor Management
Cost-to-Completion Tracking
Create Subtasks
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Daily Reports
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Deadline Management
Dependency Tracking
Deployment Management
Diagramming
Digital Asset Management
Discussions / Forums
Distribution Management
Document Management
Document Storage
Drag & Drop
Due Date Tracking
Editorial Calendar
Electronic Forms
Email Management
Email-to-Task Conversion
Employee Activity Monitoring
Employee Database
Employee Directory
Employee Onboarding
Employee Scheduling
Engagement Tracking
Equipment Tracking
Event Calendar
Event Management
Event Scheduling
Event Triggered Actions
Expense Management
File Conversion
File Management
File Sharing
Filtering
Financial Analysis
Financial Management
Forms Management
Forum / Discussion Board
Full Text Search
Gantt/Timeline View
Goal Setting / Tracking
Graphical Workflow Editor
Idea Management
Image Editing
Image Library
Import Tasks
Integrations Management
Inventory Control
Invoice Management
Issue Management
Issue Tracking
Iteration Management
Job Scheduling
KPI Monitoring
Kanban Board
Knowledge Management
Lead Generation
Lead Management
Maintenance Management
Maintenance Scheduling
Marketing Automation
Marketing Calendar
Markup Tools
Media Planning
Meeting Management
Messaging
Metadata Management
Milestone Tracking
Mobile Access
Mobile App
Mobile Time Tracking
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Currency
Multi-Department/Project
Multi-Language
Multi-board
Multimedia Support
Multiple Format Support
Multiple Output Formats
Negative Feedback Management
No-Code
Notes Management
Online Booking
Online Time Clock
Online Time Tracking
Order Management
Parent Task
Percent-Complete Tracking
Performance Metrics
Permit Management
Pipeline Management
Planning Tools
Portfolio Management
Prioritization
Private Dashboards
Process Change Tracking
Process Modeling & Designing
Product Catalog
Product Roadmapping
Profit/Loss Statement
Progress Reports
Progress Tracking
Project Accounting
Project Management
Project Planning
Project Planning/Scheduling
Project Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Public Dashboards
Purchase Order Management
Quality Control
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Notifications
Real Time Reporting
Real-time Updates
Recurring Tasks
Release Planning
Reminders
Remote Access/Control
Remote Support
Reporting & Statistics
Reporting/Analytics
Reporting/Project Tracking
Request Management
Requirements Management
Rescheduling
Resource Allocation & Planning
Resource Management
Resource Scheduling
Retrospectives Management
Risk Management
Roadmapping
Role-Based Permissions
Rules-Based Workflow
Schedule Distribution
Search/Filter
Secure Data Storage
Self-Service Reporting
Single Sign On
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Spend Management
Spreadsheet View
Sprint Planning
Staff Calendar
Status Tracking
Strategic Planning
Subcontractor Management
Supplier Management
Supports Agile
Supports Scrum
Surveys & Feedback
Tagging
Task Board View
Task Editing/Updating
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Team Management
Template Management
Templates
Test Case Tracking
Test Run Tracking
Testing/QA Management
Text Editing
Third Party Integrations
Time & Expense Tracking
Time Tracking
Time Zone Tracking
Timeline Management
Timesheet Management
To-Do List
Traditional Methodologies
User Management
Vacation/Leave Tracking
Vendor Management
Version Control
Video Support
Visual Analytics
Visual Workflow Management
Visualization
Watermarking
Widgets
Workflow Configuration
Workflow Management
Learn moreCompare App
@mentions
API
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Planning
Activity Tracking
Activity/News Feed
Ad hoc Reporting
Agile Methodologies
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Approval Workflow
Artwork Management
Asset Categorization
Asset Library
Asset Lifecycle Management
Asset Sharing
Assignment Management
Audience Targeting
Automated Scheduling
Backlog Management
Bar Chart
Billing & Invoicing
Brainstorming
Brand Guidelines
Brand Management
Budget Control
Budget Management
Budget Tracking/Job Costing
Budgeting/Forecasting
Bug Tracking
Business Process Automation
Business Process Control
CMS Integration
CRM
Calendar Management
Calendar Sync
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Capacity Management
Capacity Planning
Cash Flow Management
Change Management
Channel Management
Charting
Client Management
Client Portal
Collaboration Tools
Color Codes/Icons
Commenting/Notes
Communication Management
Configurable Workflow
Consolidation/Roll-Up
Contact Management
Content Library
Content Management
Contract/License Management
Contractor Management
Cost-to-Completion Tracking
Create Subtasks
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Daily Reports
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Deadline Management
Dependency Tracking
Deployment Management
Diagramming
Digital Asset Management
Discussions / Forums
Distribution Management
Document Management
Document Storage
Drag & Drop
Due Date Tracking
Editorial Calendar
Electronic Forms
Email Management
Email-to-Task Conversion
Employee Activity Monitoring
Employee Database
Employee Directory
Employee Onboarding
Employee Scheduling
Engagement Tracking
Equipment Tracking
Event Calendar
Event Management
Event Scheduling
Event Triggered Actions
Expense Management
File Conversion
File Management
File Sharing
Filtering
Financial Analysis
Financial Management
Forms Management
Forum / Discussion Board
Full Text Search
Gantt/Timeline View
Goal Setting / Tracking
Graphical Workflow Editor
Idea Management
Image Editing
Image Library
Import Tasks
Integrations Management
Inventory Control
Invoice Management
Issue Management
Issue Tracking
Iteration Management
Job Scheduling
KPI Monitoring
Kanban Board
Knowledge Management
Lead Generation
Lead Management
Maintenance Management
Maintenance Scheduling
Marketing Automation
Marketing Calendar
Markup Tools
Media Planning
Meeting Management
Messaging
Metadata Management
Milestone Tracking
Mobile Access
Mobile App
Mobile Time Tracking
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Currency
Multi-Department/Project
Multi-Language
Multi-board
Multimedia Support
Multiple Format Support
Multiple Output Formats
Negative Feedback Management
No-Code
Notes Management
Online Booking
Online Time Clock
Online Time Tracking
Order Management
Parent Task
Percent-Complete Tracking
Performance Metrics
Permit Management
Pipeline Management
Planning Tools
Portfolio Management
Prioritization
Private Dashboards
Process Change Tracking
Process Modeling & Designing
Product Catalog
Product Roadmapping
Profit/Loss Statement
Progress Reports
Progress Tracking
Project Accounting
Project Management
Project Planning
Project Planning/Scheduling
Project Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Public Dashboards
Purchase Order Management
Quality Control
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Notifications
Real Time Reporting
Real-time Updates
Recurring Tasks
Release Planning
Reminders
Remote Access/Control
Remote Support
Reporting & Statistics
Reporting/Analytics
Reporting/Project Tracking
Request Management
Requirements Management
Rescheduling
Resource Allocation & Planning
Resource Management
Resource Scheduling
Retrospectives Management
Risk Management
Roadmapping
Role-Based Permissions
Rules-Based Workflow
Schedule Distribution
Search/Filter
Secure Data Storage
Self-Service Reporting
Single Sign On
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Spend Management
Spreadsheet View
Sprint Planning
Staff Calendar
Status Tracking
Strategic Planning
Subcontractor Management
Supplier Management
Supports Agile
Supports Scrum
Surveys & Feedback
Tagging
Task Board View
Task Editing/Updating
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Team Management
Template Management
Templates
Test Case Tracking
Test Run Tracking
Testing/QA Management
Text Editing
Third Party Integrations
Time & Expense Tracking
Time Tracking
Time Zone Tracking
Timeline Management
Timesheet Management
To-Do List
Traditional Methodologies
User Management
Vacation/Leave Tracking
Vendor Management
Version Control
Video Support
Visual Analytics
Visual Workflow Management
Visualization
Watermarking
Widgets
Workflow Configuration
Workflow Management
Visit WebsiteCompare App
@mentions
API
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Planning
Activity Tracking
Activity/News Feed
Ad hoc Reporting
Agile Methodologies
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Approval Workflow
Artwork Management
Asset Categorization
Asset Library
Asset Lifecycle Management
Asset Sharing
Assignment Management
Audience Targeting
Automated Scheduling
Backlog Management
Bar Chart
Billing & Invoicing
Brainstorming
Brand Guidelines
Brand Management
Budget Control
Budget Management
Budget Tracking/Job Costing
Budgeting/Forecasting
Bug Tracking
Business Process Automation
Business Process Control
CMS Integration
CRM
Calendar Management
Calendar Sync
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Capacity Management
Capacity Planning
Cash Flow Management
Change Management
Channel Management
Charting
Client Management
Client Portal
Collaboration Tools
Color Codes/Icons
Commenting/Notes
Communication Management
Configurable Workflow
Consolidation/Roll-Up
Contact Management
Content Library
Content Management
Contract/License Management
Contractor Management
Cost-to-Completion Tracking
Create Subtasks
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Daily Reports
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Deadline Management
Dependency Tracking
Deployment Management
Diagramming
Digital Asset Management
Discussions / Forums
Distribution Management
Document Management
Document Storage
Drag & Drop
Due Date Tracking
Editorial Calendar
Electronic Forms
Email Management
Email-to-Task Conversion
Employee Activity Monitoring
Employee Database
Employee Directory
Employee Onboarding
Employee Scheduling
Engagement Tracking
Equipment Tracking
Event Calendar
Event Management
Event Scheduling
Event Triggered Actions
Expense Management
File Conversion
File Management
File Sharing
Filtering
Financial Analysis
Financial Management
Forms Management
Forum / Discussion Board
Full Text Search
Gantt/Timeline View
Goal Setting / Tracking
Graphical Workflow Editor
Idea Management
Image Editing
Image Library
Import Tasks
Integrations Management
Inventory Control
Invoice Management
Issue Management
Issue Tracking
Iteration Management
Job Scheduling
KPI Monitoring
Kanban Board
Knowledge Management
Lead Generation
Lead Management
Maintenance Management
Maintenance Scheduling
Marketing Automation
Marketing Calendar
Markup Tools
Media Planning
Meeting Management
Messaging
Metadata Management
Milestone Tracking
Mobile Access
Mobile App
Mobile Time Tracking
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Currency
Multi-Department/Project
Multi-Language
Multi-board
Multimedia Support
Multiple Format Support
Multiple Output Formats
Negative Feedback Management
No-Code
Notes Management
Online Booking
Online Time Clock
Online Time Tracking
Order Management
Parent Task
Percent-Complete Tracking
Performance Metrics
Permit Management
Pipeline Management
Planning Tools
Portfolio Management
Prioritization
Private Dashboards
Process Change Tracking
Process Modeling & Designing
Product Catalog
Product Roadmapping
Profit/Loss Statement
Progress Reports
Progress Tracking
Project Accounting
Project Management
Project Planning
Project Planning/Scheduling
Project Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Public Dashboards
Purchase Order Management
Quality Control
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Notifications
Real Time Reporting
Real-time Updates
Recurring Tasks
Release Planning
Reminders
Remote Access/Control
Remote Support
Reporting & Statistics
Reporting/Analytics
Reporting/Project Tracking
Request Management
Requirements Management
Rescheduling
Resource Allocation & Planning
Resource Management
Resource Scheduling
Retrospectives Management
Risk Management
Roadmapping
Role-Based Permissions
Rules-Based Workflow
Schedule Distribution
Search/Filter
Secure Data Storage
Self-Service Reporting
Single Sign On
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Spend Management
Spreadsheet View
Sprint Planning
Staff Calendar
Status Tracking
Strategic Planning
Subcontractor Management
Supplier Management
Supports Agile
Supports Scrum
Surveys & Feedback
Tagging
Task Board View
Task Editing/Updating
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Team Management
Template Management
Templates
Test Case Tracking
Test Run Tracking
Testing/QA Management
Text Editing
Third Party Integrations
Time & Expense Tracking
Time Tracking
Time Zone Tracking
Timeline Management
Timesheet Management
To-Do List
Traditional Methodologies
User Management
Vacation/Leave Tracking
Vendor Management
Version Control
Video Support
Visual Analytics
Visual Workflow Management
Visualization
Watermarking
Widgets
Workflow Configuration
Workflow Management
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Mobile apps

iOS App


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Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


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BrandMaker Feature Reviews

11 reviewers had the following to say about BrandMaker's features:

Saskia D.

Digitalisation of marketing thanks to Media Pool & Web-to-Publish modules!

2021-06-08

We are now able to implement our corporate design and product campaigns/launches fast and very efficient.

Pros

Finally, thanks to the Media Pool, we have managed to give all our colleagues worldwide access to our marketing materials.

Cons

Some functions in the system could still be made more user-friendly. However, we are not yet using the latest system version - we are confident that some optimisations have already been made when we update to the latest version.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sebastian M.

Broad solution, flexible to configure and adapt to our specific needs.

2018-01-02

Pros

Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing.

Cons

As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Christian K.

We implemented BrandMaker Marketing Planner to centralize our marketing planning process in a single

2017-12-11

Pros

Vastly improved our planning efficiency, accuracy and transparency, as well as reporting on marketing activities.

Cons

Since implementation of enterprise software also means that organization needs to change to some degrees its way of working, change management planning and effort should not be underestimated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Rachel W.

DAM & so much more

2016-12-07

Not only could it compete with the best platforms in this domain, but when you get into marketing execution, campaign management, planning, approvals, reviews and localization it checked all of the boxes.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
AJ B.

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

2017-08-14

And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

Pros

The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Elisabeth T.

A DAM that saves you time and money in your daily marketing activities

2014-06-12

Among all of these systems, BrandMaker has been standing out for its high usability, easy to use search functionality based on a tagging structure and its ability to share and distribute any kind of assets in an efficient way across the globe between different internal and external stakeholders.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
STEFAN G.

Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

2017-08-24

Pros

The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons

Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Klaus-Peter H.

Brandmaker offered very good projekt support with dedicated people

2017-12-04

Pros

Planning and monitoring of our global Markting Activities has become a very important goal within our Company.

Cons

The implementation phase took in general more time as expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Marion M.

Good experience, sometimes the platform is not intuitive enough

2017-10-25

Pros

It allows you to narrow your search quickly and going back the main menu is easy which is essential.

Cons

If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter...

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
catherine j.

Web to Print andJobs Module Review

2018-12-04

the net effect is more of our associates creating more pieces that are on-brand and more effective in closing the sale.

Pros

Well built with forward thinking innovation and always improving on the capabilities even before you ask for the new feature to be added.

Cons

Some times the word choice in the navigation can be a bit clunky. The capabilities of the system are amazing, just think the navigation of these features could be more intuitive - designer friendly

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sharron B.

Saves our marketing team time

2018-06-13

Pros

After implementing the solution, we found that our marketing team could set up the most requested items from sales and allow them to update and change preapproved items as they wanted.

Cons

The search bar does not "think outside the box" you need to spell words correctly or it will not find them for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more