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Brandwatch vs Imagen Comparison

Overview

Brandwatch is a social media analytics software which provides consumer insights and market trends by analyzing conversations...

Imagen is a digital asset management software that helps organizations and businesses in the sports and media industry store,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
£500.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

3.8

(12)

5

4

3

2

1

6

1

3

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.7

(18)

5

4

3

2

1

12

6

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

We've reached out to support for help and haven't received any actionable support to help us improve our queries or data.
Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service.
Great for Small - Medium Sized Business and Focused Monitoring.

Pros

The Support team is great and really responsive. In terms of the portal the ease of use for admin - to manage users and groups etc - is great.
The key to perfect usability is the metadata for each media record. So once this is all set up then it is a charm to use.
The team are also super helpful and always happy to help whenever I contact them, they explain things clearly and concisely.

Cons

Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.
While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.
The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.

Cons

A few features missing, but these have been noted by Image and are being deployed in later updates.
There could be more tools to make tagging easier - templates for regular uploads. Also uploading tools for clients with poor connectivity.
There is a few features which we do not make the most potential of I believe, but I am unsure how they would integrate into our business etc.
  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features9
  • API
  • Access Control
  • Activity Dashboard
  • Analytics
  • Asset Management
  • Authentication
  • Charting
  • Collaboration Tools
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Credit Card Processing
  • Customizable Branding
  • Customizable Categories
  • Customizable Templates
  • Data Storage Management
  • Digital Watermarking
  • Distribution Management
  • Document Management
  • Document Storage
  • Electronic Payments
  • File Management
  • Filtered Views
  • Full Text Search
  • Geolocation
  • Labeling
  • Metadata Management
  • Multi-Language
  • Multi-Location
  • Multimedia Support
  • Offline Access
  • Permission Management
  • Project Management
  • ROI Analytics
  • Retention Management
  • Search Functionality
  • Secure Data Storage
  • Sentiment Analysis
  • Social Media Metrics
  • Speech to Text
  • Subscription Management
  • Tagging
  • Text Editing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Watermarking
  • Web Traffic Reporting
  • Widgets
  • Workflow Management
  • Total features46
  • API
  • Access Control
  • Activity Dashboard
  • Analytics
  • Asset Management
  • Authentication
  • Charting
  • Collaboration Tools
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Credit Card Processing
  • Customizable Branding
  • Customizable Categories
  • Customizable Templates
  • Data Storage Management
  • Digital Watermarking
  • Distribution Management
  • Document Management
  • Document Storage
  • Electronic Payments
  • File Management
  • Filtered Views
  • Full Text Search
  • Geolocation
  • Labeling
  • Metadata Management
  • Multi-Language
  • Multi-Location
  • Multimedia Support
  • Offline Access
  • Permission Management
  • Project Management
  • ROI Analytics
  • Retention Management
  • Search Functionality
  • Secure Data Storage
  • Sentiment Analysis
  • Social Media Metrics
  • Speech to Text
  • Subscription Management
  • Tagging
  • Text Editing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Watermarking
  • Web Traffic Reporting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Brandwatch vs. Imagen

See how Brandwatch and Imagen stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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