Brandwatch Features

Brandwatch

Enterprise social intelligence

3.92/5 (13 reviews)

Competitor Feature Comparison

@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Audience Targeting
Automated Publishing
Benchmarking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Charting
Collaboration Tools
Competitive Analysis
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Dashboard
Data Extraction
Data Visualization
Engagement Tracking
Inbox Management
Influencer Tracking
Keyword Filtering
Machine Learning
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Location
Negative Feedback Management
Part of Speech Tagging
Performance Metrics
Post Scheduling
Prioritization
Ratings / Reviews
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Media Integration
Social Media Monitoring
Social Promotion
Tagging
Task Management
Template Management
Text Analysis
Third Party Integrations
Topic Classification
Trend Analysis
User Management
Workflow Management
Learn moreCompare App
@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Audience Targeting
Automated Publishing
Benchmarking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Charting
Collaboration Tools
Competitive Analysis
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Dashboard
Data Extraction
Data Visualization
Engagement Tracking
Inbox Management
Influencer Tracking
Keyword Filtering
Machine Learning
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Location
Negative Feedback Management
Part of Speech Tagging
Performance Metrics
Post Scheduling
Prioritization
Ratings / Reviews
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Media Integration
Social Media Monitoring
Social Promotion
Tagging
Task Management
Template Management
Text Analysis
Third Party Integrations
Topic Classification
Trend Analysis
User Management
Workflow Management
Visit WebsiteCompare App
@mentions
API
Access Controls/Permissions
Activity Tracking
Activity/News Feed
Advertising Management
Alerts / Escalation
Alerts/Notifications
Approval Process Control
Audience Targeting
Automated Publishing
Benchmarking
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Management
Charting
Collaboration Tools
Competitive Analysis
Configurable Alerts
Configurable Workflow
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Dashboard
Data Extraction
Data Visualization
Engagement Tracking
Inbox Management
Influencer Tracking
Keyword Filtering
Machine Learning
Mobile Access
Monitoring
Multi-Account Management
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Location
Negative Feedback Management
Part of Speech Tagging
Performance Metrics
Post Scheduling
Prioritization
Ratings / Reviews
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Reputation Management
Response Management
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Media Integration
Social Media Monitoring
Social Promotion
Tagging
Task Management
Template Management
Text Analysis
Third Party Integrations
Topic Classification
Trend Analysis
User Management
Workflow Management
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Brandwatch Feature Reviews

11 reviewers had the following to say about Brandwatch's features:

Kate C.

Excellent analytics tool for social media

2017-11-22

Pros

It's a great tool for keeping track of your brand's social media, blog and media mentions across the web.

Cons

It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Dave L.

Verified Reviewer

Strongest Listening Tool on the Market

2016-06-02

I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job.

Pros

Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Cons

Fairly expensive Sometimes tough to filter out spam Not a good beginner tool

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Brittney H.

Good For Basic Social Listening

2019-02-10

I have only been using brandwatch for a short time but it gets the job done when it comes to simple brand monitoring and social listening.

Pros

The setup for social listening was quick and easy.

Cons

I wish there was a way to add filters to the components and tables without having to adjust the overall query.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
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Tyler G.

Verified Reviewer

Great for Small - Medium Sized Business and Focused Monitoring

2017-02-03

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions).

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Brandwatch

Find an agency partner for discounted pricing as compared to retail rates :)

Source: GetApp
Helpful?   Yes   No
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Hannah M.

Verified Reviewer

Brandwatch is a bad deal

2016-05-05

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from Brandwatch


Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

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Vishal B.

Verified Reviewer

Good social media listening tool

2019-02-13

Pros

Flexibility to create multiple and customizable dashboards is really good.

Cons

1. In terms of cost, the tool is on the expensive side for small and medium-size companies. Though there are cheaper subscriptions available, but the number of mentions provided in those plans is very limited.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great social listening tool

2018-03-26

Pros

I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily.The analytics are super easy to gather and tell the user vital information to customer trends.

Cons

While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
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Brittney H.

Doesn't produce relevant data

2019-09-17

We've reached out to support for help and haven't received any actionable support to help us improve our queries or data.

Pros

You can customize and build intuitive dashboards with all the information, which can look visually appealing.

Cons

The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Mauricio B.

Verified Reviewer

Powerful Listening Tool

2019-01-04

Pros

You can follow a brand in the web and get alerts when something important occurs.

Cons

Some features are complicated to use and need some expert advice. Sometimes price could be very elevated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Saffron V.

Great but Pricy

2021-07-27

I loved Brandwatch as a tool. I wish we ultimately chose it

Pros

Tools abs widgets are super informative. Dashboards are fully customisable.

Cons

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marissa P.

Awesome software very helpful

2017-11-30

Pros

The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Cons

The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more