Brandwatch Features List

Brandwatch

Enterprise social intelligence

4.0/5 (6 reviews)

Brandwatch Feature Summary

  • Historical data back to June 2010
  • In-depth owned media tracking with Channels
  • Wide range of boolean operators
  • Rules and autocategorisation
  • Regular product and feature updates
  • On hand help and support at all times
  • Unparalleled data quality
  • Automated sentiment analysis
  • Training for all clients
  • Manual mark-up of data available
  • 30+ languages (and growing) + worldwide coverage
  • Powerful categorisation and tagging features
  • Bespoke reporting available
  • Export to CSV, Excel
  • Geolocation, site, page type and other data
  • Customisable and useful topics
  • Workflow and engagement options
  • Complete Twitter data
  • Wide range of charting and data visualisation options
  • Identifies authors and influencers

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Social Media Integration (189 other apps)
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Third Party Integration (173 other apps)

Competitor Feature Comparison

Brandwatch Feature Reviews

6 reviewers had the following to say about Brandwatch's features:

Kate Condon

Excellent analytics tool for social media

2017-11-22

Pros

It's a great tool for keeping track of your brand¿s social media, blog and media mentions across the web.

Cons

It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Tyler Gray

Verified Reviewer

Great for Small - Medium Sized Business and Focused Monitoring

2017-02-03

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions).

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Brandwatch

Find an agency partner for discounted pricing as compared to retail rates :)

Source: GetApp
Helpful?   Yes   No
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Dave Linabury

Verified Reviewer

Strongest Listening Tool on the Market

2016-06-02

I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job.

Pros

Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Cons

Fairly expensive Sometimes tough to filter out spam Not a good beginner tool

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Hannah Miller

Verified Reviewer

Brandwatch is a bad deal

2016-05-05

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service.

Pros

In-depth analytics and word cloud features are neat.

Cons

The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from Brandwatch


Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

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Marissa Pick

Awesome software very helpful

2017-11-30

Pros

The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Cons

I also don't find the sentiment analysis always accurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great social listening tool

2018-03-26

Pros

I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily.The analytics are super easy to gather and tell the user vital information to customer trends.

Cons

While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more