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Braze Pricing, Features, Reviews and Alternatives

Braze product overview

What is Braze?

Braze is a cloud-based lifecycle engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment (ROI). The platform enables organizations to create, launch, and manage personalized marketing campaigns to engage with the target audience across different platforms, devices, and online channels.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)

Training options

Documentation
In Person

Braze features

Functionality

4.5

/5

15

Total features

17

5 categories

Most valued features by users

Reporting/Analytics
Template Management
Multi-Channel Marketing
Contextual Targeting
Mobile Optimized Emails
Multivariate Testing
Segmentation
Email Marketing

Functionality contenders

Braze users reviews

Overall Rating

4.6

/5

15

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.21/10
Rating distribution

5

4

3

2

1

10

4

1

0

0

Pros
The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.
It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.
Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help.
Cons
The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.
Spacing and font sizes become distorted if you dont work directly within the template guidelines. Connected content is difficult to edit if you don't have engineering support.
A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Nimble and effective for a variety of marketing needs

Reviewed 2 years ago

Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help. The value you get out of it will rely on getting everything set up properly, but the customer service team is very helpful and always willing to answer questions.

Pros

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Cons

Setup and dev work up front is key to have things up and running smoothly for a marketing team. A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly. Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not rely on Braze for more than a “gut check” on a campaign’s success.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Worth the floor pricing of €60k if you want advanced CRM

Reviewed 4 months ago

Extremely good tool for growth hacking

Pros

The tool is definitely for professionals who focus on Crm for growth. If you have a team focusing on continious optimisation, after learning if CRM works for you (which usually does) Braze is a great to.

Cons

The tools requires learning features like connected content, good to know: liquid & html, for full potential basic tech knowledge of API, webhooks etc is helpful

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Braze SDK not very easy

Reviewed 3 years ago

Nothing special

Pros

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Cons

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Extremely powerful once you've got it well implemented

Reviewed 3 years ago

Make sure you've got the right technical resources dedicated to implementing then iterating/optimizing the implementation over time and you should be in good shape.

Pros

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

Cons

Getting it implemented well can be tough. You need to have all of your events flowing through properly as well as make sure all the customers/users you want in there are there with the correct data. You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those. Takes a while but once it's up and running smoothly it's beautiful

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Decent push notification tool

Reviewed 6 months ago

Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

Pros

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

Cons

Integration is a pain. It took 4 months for us to integrate, QA, and release. Even after the release, minor bugs popped up that we had to address for extra weeks.

Braze FAQs and common questions

Q. Who are the typical users of Braze?

Braze has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Braze support?

Braze supports the following languages:
English


Q. Does Braze offer an API?

No, Braze does not have an API available.


Q. What level of support does Braze offer?

Braze offers the following support options:
24/7 (Live rep)

Common Braze comparisons

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