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Functionality
4.2
/5
18
Total features
68
6 categories
Brightcove features
Common features of Content Marketing software
Functionality
4.2
/5
18
Price starts from
No pricing info
Total Features
68
Unique features
Audience Engagement
Live Streaming Production
Access Controls/Permissions
Video Management
Functionality
4.4
/5
17.1K
Price starts from
13
Per month
Total Features
160
Features in Common
24
Unique features
For Insurance Industry
Interaction Tracking
Survey Builder
Social Promotion
Functionality
4.5
/5
3.1K
Price starts from
15
Per month
Total Features
49
Features in Common
15
Unique features
Alerts/Notifications
Customer Engagement
Multi-Channel Marketing
@mentions
Verified reviewer
Information Services, 1,001-5,000 employees
Used daily for 2+ years
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Overall I have had a very positive experience and Brightcove as a product has really exceeded my expectations as far as user interface, video uploading process, reporting by individual video content and metrics sharing and exporting.
The ability to quickly and efficiently upload larger video files and mp4 files, create a video library and copy video embed code that content can be leveraged and published across other platforms. It is a very modernized and robust solution that stands out from similar tools in the market.
The ability to customize user permission and settings is something that I would like to see improved. I would like to have the ability to create customized permissions based on roles like marketing, content creator and admin roles.
Michael M.
Biotechnology, 10,001+ employees
Used weekly for 1-2 years
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I'd give it a 3 out of 5. The basic functionality of video hosting is acceptable but the reporting is poor. I was hired into this organization and Brightcove was the video hosting platform in use. I have previously used Wistia and had a reasonably good experience with it.
For the most part, it allows me to host & edit the videos that I embed on the web pages that I create.
I find your reporting interface to be pretty horrible for my use case. If given the opportunity, I would ask Brightcove or one of your UX people, who your intended customer base is and how you expect a customer with many videos to navigate through your reporting functionality? Being able to visualize the most popular videos is helpful but not the only question I'm trying to answer. Also, there doesn't seem to be a way for me to customize my interface. Again, for instances with many users and videos, what is your expectation of how these disparate users will engage with the platform?
Verified reviewer
Events Services, 501-1,000 employees
Used daily for 2+ years
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I use Brightcove daily as a Digital Production Manager. The entire interface is intuitive and user-friendly, from uploading videos to creating playlists to manipulating players. Their gallery players are my favorite aspect because it layouts playlists in a clean, modern player and easy to integrate into landing pages. Also their customer support is top-notch. When I have trouble with customizing a player or troubleshooting why a set of them weren't working on my webpages, their engineers provided quick, thorough support.
What I like least is the limited analytics available. Most often than not, our clients want to know how many unique views they received or how many people viewed the video at specific time markers. Brightcove, unfortunately, doesn't supply this data.
Jason R.
Online Media, 51-200 employees
Used daily for 2+ years
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Very happy. Great support, excellent platform and features.
Ease of deployment and strong stability of the platform. This is key when doing a large amount of consumer facing video.
Would like to see better QoE analytics from the platform. Helps know how the user experience is.
Verified reviewer
501-1,000 employees
Used weekly for 1-2 years
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My favorite thing about Brightcove is the social functionality that allows me to publish videos to Youtube, Twitter, and other platforms. I don't have to export video and import it elsewhere. It makes sharing simple.
My least favorite thing about Brightcove has to do with our users who upload duplicate content, or who don't use proper tags. We have thousands of videos, one video can be in 20+ languages, and when users aren't adding them in a uniform manner, searching them can be a real hassle.
Tanner L.
Computer Software, 1,001-5,000 employees
Used weekly for 2+ years
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Easy to use video hosting platform. Many upload customization options, and a great one-click landing page option. Easy to implement on landing pages and track within playlists.
Reporting methods are hard to get video-to-video comparison reports without using workarounds that involve a ton of manual work.
Stella G.
Higher Education, 5,001-10,000 employees
Used weekly for less than 6 months
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A very suitable solution for video streaming for businesses
With this software, the company is able to manage the live streams on our platform. The customer service is very helpful. You will have a great experience while uploading videos, sharing, and embedding them on your web page.
The analytics especially those features used for live streaming metrics are very rude. The developers should invest more in this field.
Verified reviewer
Religious Institutions, 10,001+ employees
Used weekly for 2+ years
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I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.
It does a decent job at getting the analytics you need, if you're patient enough to wait for who knows how long to get the information back. You're not going to forget about YouTube, but there is still some value to be had from Brightcove.
The reporting isn't super flexible, robust, or timely. It could definitely be because of the way our organization has implemented Brightcove, but it's not uncommon to wait 10+ minutes for a simple report to see how many views a couple videos have received.
james b.
Used weekly for 2+ years
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Robust, easy to use system, very good for hosting and managing on-demand video. API useful for advanced integrations
Support is appalling / almost non-existent. Feature enhancements come at a slow pace and the good ones tend to be at extra cost
Verified reviewer
11-50 employees
Used monthly for 1-2 years
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We really liked having a secure place to store video files. It's a nice professional way to share videos.
Embedding on third party sites an be a drag. It also doesn't have native integrations with other big platforms like HubSpot. Wistia which is another great platform does.