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Brightedge vs FullStory Comparison

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Overview

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the...

FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

(30)

5

4

3

2

1

12

13

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.6

(56)

5

4

3

2

1

35

17

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Great when working with multiple domains. Learning tools provided have been a great asset.
The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO.
The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.

Pros

I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.
We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable.
I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software.

Cons

Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.
At times, the workflow module within BrightEdge Content can be frustrating.
It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

Cons

It is a bit expensive, but once over the sticker shock, you'll quickly see the value exceeds the costs.
It also charges by session, not unique users, so if someone comes back again after 30 mins, it counts as another session.
For the price it demands, I feel the ROI is very low.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features11
  • API
  • Activity Dashboard
  • Alerts / Escalation
  • Behavior Tracking
  • Bug Tracking
  • Collaboration Tools
  • Compliance Management
  • Conversion Rate Optimization
  • Customer Activity Reporting
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Visualization
  • Email Alerts
  • Engagement Analytics
  • Event Logs
  • Filtered Views
  • Heatmap
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Monitoring
  • Performance Reports
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Search Functionality
  • Single Sign On
  • Summary Reports
  • Tagging
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Website Integration
  • Total features33
  • API
  • Activity Dashboard
  • Alerts / Escalation
  • Behavior Tracking
  • Bug Tracking
  • Collaboration Tools
  • Compliance Management
  • Conversion Rate Optimization
  • Customer Activity Reporting
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Filtering
  • Data Import
  • Data Visualization
  • Email Alerts
  • Engagement Analytics
  • Event Logs
  • Filtered Views
  • Heatmap
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Monitoring
  • Performance Reports
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Search Functionality
  • Single Sign On
  • Summary Reports
  • Tagging
  • Third Party Integration
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Website Integration

Integrations

  • Total integrations5
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations27
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Brightedge vs. FullStory

See how Brightedge and FullStory stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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