Brightedge Features

Brightedge

SEO Platform

4.21/5 (28 reviews)

Brightedge Feature Summary

  • SEO X-Ray
  • Keyword Discovery
  • Competitive SEO Recommendations
  • Backlink Management & Competitive Backlinking
  • Keyword Level Backlink Insights
  • Integrations

Competitor Feature Comparison

API
Activity Dashboard
Data Visualization
Keyword Tracking
Performance Reports
Real Time Reporting
Reporting & Statistics
SEO Management
Search Functionality
Tagging
Third Party Integration
Learn moreCompare App
API
Activity Dashboard
Data Visualization
Keyword Tracking
Performance Reports
Real Time Reporting
Reporting & Statistics
SEO Management
Search Functionality
Tagging
Third Party Integration
Learn moreCompare App
API
Activity Dashboard
Data Visualization
Keyword Tracking
Performance Reports
Real Time Reporting
Reporting & Statistics
SEO Management
Search Functionality
Tagging
Third Party Integration
Learn moreCompare App

Brightedge Feature Reviews

25 reviewers had the following to say about Brightedge's features:

Gaurav Gour

Holistic SEO Analytics Tool

2020-01-27

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented.

Pros

Using BrightEdge tool, I was able to analyze organic search campaigns holistically.

Cons

Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Christina De Leon

Great SEO tool

2019-01-10

BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords

Pros

Recommendations are great and they keep adding more features constantly

Cons

Sometimes integrations with analytics are off

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel Berry

Verified Reviewer

Loving the SEO Capabilities So Far

2018-12-05

Pros

- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons

Cons

- Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Jeffrey Nasers

Account Executive

2018-11-28

Pros

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons

It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 201-500 employees)

Great Platform for those new to SEO

2019-05-03

Pros

Great keyword research functionality and robust dashboard reports which can be customized and sent to users.

Cons

Platform can be slow at times, especially when re-crawling for site audit or content recommendations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Manager, Demand Generation and Marketing Operations (Information Technology and Services company, 51-200 employees)
Verified Reviewer

BrightEdge Content = Industrialized SEO

2018-11-23

Pros

BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.

Cons

At times, the workflow module within BrightEdge Content can be frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Michael Ranalli

Great Software, Easy to Use

2017-09-06

Pros

The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities.

Cons

Perhaps better use or understanding of content funnels

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Cole Rieben

Definitely not worth enterprise spend!

2018-04-23

Pros

The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

Cons

I really liked the quick answer reporting that the tool did when that feature first came out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Katrina Kempney

Brightedge makes SEO research easier

2017-09-07

Pros

The interface helps non-expert SEO users find relevant data and improve the quality of their metadata

Cons

It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Kevin Rossignol

BrightEdge is consistently the most accurate and useful tool in my SEO arsenal.

2017-09-21

Pros

Whether you're looking for additional information on a specific keyword, web page or domain, this tool will deliver all the information you need to execute your SEO strategy.

Cons

There can be a bit of a learning curve if you're coming to BrightEdge from other SEO and analytical platforms, but this is lessened somewhat by the company's thorough (though a bit dry) training materials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Food & Beverages company, 11-50 employees)

An SEO powerhouse that blends sales and effort

2019-12-09

Once you start using this tool it will follow you to every company you go to. It really tells us where we can get the most bang for our buck when it comes to making changes.

Pros

The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.

Cons

BrightEdge still could be improved thought more advanced data exports. We use Google Data Studio and Domo and native connections with full data access would be wonderful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ruth Cole

Great value enterprise SEO software

2018-03-21

Pros

I also like the user interface and ability to create custom dashboards for clients.

Cons

Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Frederico Cardoso

Great UX and easy to use, but pricey

2020-05-29

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

Pros

The overall interface and how easy it was to use.

Cons

The cost and how you still end up needing another tool if you want to perform complete tech audits.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Wholesale company, 51-200 employees)

Overkill for small/medium companies

2019-12-06

We got zero returns. Instead, we partnered with an SEO consultant and ended up undoing much of the work we did with BrightEdge and have since seen results quickly.

Pros

This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy.

Cons

We were turned over to three separate CSRs in our time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Jared Tanner

Very Robust - Great Tool

2017-09-06

Pros

I love the dashboard they access on a daily basis that directs their work to the highest priority efforts.

Cons

There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie Elsen

Verified Reviewer

Excellent tool for SEO. Has all the functionality one could need.

2018-01-09

Pros

My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about.

Cons

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Human Resources company, 51-200 employees)

Powerful tool

2019-11-12

Learning more every day and could not be happier with the product so far.

Pros

There is so much information available and the recommendations make utilizing that data a breeze.

Cons

It can be a bit confusing when you first start using it, but the BE team has been great with their help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Not just an SEO tool but a business tool

2018-10-23

Pros

With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"

Cons

At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joseph Johnson

A waste of money and a waste of time.

2020-03-05

Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down.

Pros

It did provide good insight into a few pages returning 404 errors through.

Cons

Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Sean Turner

Great for reporting, good for analysis and research

2017-09-07

Pros

How it can scale across multiple domains within one account, which is helpful for a company with multiple sites,

Cons

Concept of keyword groups and page groups is high maintenance if you need a lot of them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 1-10 employees)

great set of tools for SEO and organization

2018-10-25

Pros

Learning tools provided have been a great asset.

Cons

No true cons that I can think of. Maybe choose the correct tool in the beginning?

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

Ok but...

2018-05-14

Pros

Good for looking at performance and performance vs competitor but sometimes leaves something to be desired...

Cons

Good software but could use a facelift.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Eric Smith

They've been a fantastic company to work with.

2017-09-06

Pros

It's been so helpful to know exactly where to focus on and directly know what SEO changes to make (e.g., H1 title tags, meta descriptions).

Cons

The software takes a bit to get used to and at times is difficult to fully understand what to do, so we are able to fully optimize the site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Insurance company, 501-1000 employees)

Excellent tool if learned and utilized well

2018-01-10

Pros

I liked datacube and opportunity forcasting a lot.

Cons

Since the tool has many features it may very well happen that you wont be using is 100% it capability. We couldn't use much at all consistently. There is definitely learning curve for this tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeffrey Sheerin

Comprehensive Platform

2019-09-30

We used BrightEdge for a number of years before switching to something with more basic functionality.

Pros

Lots of features, great customer service

Cons

Too many functionalities for our purposes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more