BrightEdge Features

BrightEdge

SEO Platform

4.17/5 (36 reviews)

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API
Activity Dashboard
Audit Management
Campaign Management
Competitive Analysis
Content Management
Dashboard
Data Visualization
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
Performance Metrics
Real Time Reporting
Reporting & Statistics
SEO Management
Search/Filter
Tagging
Third Party Integrations
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API
Activity Dashboard
Audit Management
Campaign Management
Competitive Analysis
Content Management
Dashboard
Data Visualization
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
Performance Metrics
Real Time Reporting
Reporting & Statistics
SEO Management
Search/Filter
Tagging
Third Party Integrations
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0 reviews

BrightEdge Feature Reviews

25 reviewers had the following to say about BrightEdge's features:

Gaurav G.

Holistic SEO Analytics Tool

2020-01-27

Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Pros

By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons

Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Christina D.

Great SEO tool

2019-01-10

BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords

Pros

Recommendations are great and they keep adding more features constantly

Cons

Sometimes integrations with analytics are off

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel B.

Verified Reviewer

Loving the SEO Capabilities So Far

2018-12-05

Pros

- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons

Cons

- Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Jeffrey N.

Account Executive

2018-11-28

Pros

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons

It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ian K.

Average Enterprise SEO Tool

2020-11-18

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Pros

The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge.

Cons

For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 201-500 employees)

Great Platform for those new to SEO

2019-05-03

Pros

Great keyword research functionality and robust dashboard reports which can be customized and sent to users.

Cons

Platform can be slow at times, especially when re-crawling for site audit or content recommendations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin R.

BrightEdge is consistently the most accurate and useful tool in my SEO arsenal.

2017-09-21

Pros

DataCube is certainly the headliner with BrightEdge, offering powerful insights into virtually any keyword or related keywords. Whether you're looking for additional information on a specific keyword, web page or domain, this tool will deliver all the information you need to execute your SEO strategy.

Cons

There can be a bit of a learning curve if you're coming to BrightEdge from other SEO and analytical platforms, but this is lessened somewhat by the company's thorough (though a bit dry) training materials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie P.

Great tool for tracking SEO of multiple brands at once

2021-10-28

Pros

- ability to create custom dashboards - ability to export data to excel, or send in an email - it offers training and certification

Cons

- a bit tricky to get the hang of at first - there are lots of options, dashboard types, functions and features

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Cole R.

Definitely not worth enterprise spend!

2018-04-23

Pros

The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

Cons

I really liked the quick answer reporting that the tool did when that feature first came out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Wholesale company, 51-200 employees)

Overkill for small/medium companies

2019-12-06

We got zero returns. Instead, we partnered with an SEO consultant and ended up undoing much of the work we did with BrightEdge and have since seen results quickly.

Pros

This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy.

Cons

We were turned over to three separate CSRs in our time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick S.

Every SEO should use BrightEdge for enterprise tracking

2021-12-02

Pros

I love the platform and as well and the continuous feature improvements.

Cons

Some of the data could be streamlined and made easier to find.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael R.

Great Software, Easy to Use

2017-09-06

Pros

The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities.

Cons

Perhaps better use or understanding of content funnels

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ruth C.

Great value enterprise SEO software

2018-03-21

Pros

The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO .

Cons

Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Food & Beverages company, 11-50 employees)

An SEO powerhouse that blends sales and effort

2019-12-09

Once you start using this tool it will follow you to every company you go to. It really tells us where we can get the most bang for our buck when it comes to making changes.

Pros

The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.

Cons

BrightEdge still could be improved thought more advanced data exports. We use Google Data Studio and Domo and native connections with full data access would be wonderful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Manager, Demand Generation and Marketing Operations (Information Technology and Services company, 51-200 employees)
Verified Reviewer

BrightEdge Content = Industrialized SEO

2018-11-23

Pros

BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.

Cons

At times, the workflow module within BrightEdge Content can be frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 51-200 employees)

Overpriced compared to its competitors

2021-11-04

I think BrightEdge is best suited for large companies with large SEO teams and big budgets.

Pros

The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages.

Cons

The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie E.

Verified Reviewer

Excellent tool for SEO. Has all the functionality one could need.

2018-01-09

Pros

(You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.)

Cons

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Jay B.

Enterprise Level SEO & Content Marketing Tool

2020-11-20

Pros

Great SEO tool Datacube ContentIQ Technology Innovation Customer Support

Cons

Price Set up takes time Need time to train Outdated tutorials A bit complex interface

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katrina K.

Brightedge makes SEO research easier

2017-09-07

Pros

The interface helps non-expert SEO users find relevant data and improve the quality of their metadata

Cons

It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Mayank K.

The most efficient tool for SEO

2021-03-31

Organic search is a very key component of our digital marketing strategy and this tool makes it a highly efficient process to drive leads & sales.

Pros

Real Estate is a localized business and local SEO is very very important as keywords, competitors and Search results ranks vary for different locations even within the city.

Cons

There is very little to dislike but the cost of the tool is fairly high. However, considering the detail which the tool is able to capture the cost does seem justified.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jared T.

Very Robust - Great Tool

2017-09-06

Pros

I love the dashboard they access on a daily basis that directs their work to the highest priority efforts.

Cons

There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Human Resources company, 51-200 employees)

Powerful tool

2019-11-12

Learning more every day and could not be happier with the product so far.

Pros

The data cube is so powerful.

Cons

It can be a bit confusing when you first start using it, but the BE team has been great with their help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Frederico C.

Great UX and easy to use, but pricey

2020-05-29

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

Pros

The overall interface and how easy it was to use.

Cons

The cost and how you still end up needing another tool if you want to perform complete tech audits.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Charles H.

Scam -- don't do it

2021-08-10

Did not provide what was promised, despite an enormous annual subscription fee (esp relative to competitors like Ahrefs). Tried to enforce auto-renewal and hid behind legal team, despite good faith notice. They are not ethical people.

Pros

It didn't like us a long time to get it live.

Cons

Did not provide what was promised, despite an enormous annual subscription fee (esp relative to competitors like Ahrefs). Tried to enforce auto-renewal and hid behind legal team, despite good faith notice. They are not ethical people.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Not just an SEO tool but a business tool

2018-10-23

Pros

With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"

Cons

At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more