BrightRoll Pricing, Features, Reviews & Comparison of Alternatives

BrightRoll Reviews


BrightRoll was acquired by Yahoo in November 2014


This Application No Longer Exists

BrightRoll is no longer available for purchase. Archived information about BrightRoll is available below.

Alternatives to BrightRoll

BrightRoll Screenshots (2)

BrightRoll screenshotBrightRoll screenshot


Intended Users
Large Enterprises
Supported Countries
United States
Supported Languages
Support Options
Online Support, Phone Support, Video Tutorials

Users who visited BrightRoll also visited

Key Features of BrightRoll

  • 152 million monthly US unique viewers
  • IAB Quality Assurance Guidelines integration
  • Bulk creative workflow
  • Server to server integration with BlueKai and eXelate
  • Site and content targeting
  • BRX video ad marketplace integration
  • BrightRoll proprietary Inventory Planner
  • Audience validation via comScore
  • Audience targeting capabilities
  • Elimination of multiple IOs
  • Mobile enabled
  • Universal targeting and frequency capping
  • Real-time audience targeting
  • Real-time performance data
  • Continuous performance optimization
  • Real-time, single screen reporting


- BrightRoll is consistently ranked #1 in reach with 152 million monthly US unique viewers and 200+ million globally

- Access to 10 billion+ impressions monthly across the four screens on 15,000 mobile apps and websites

- The company powers digital video advertising for the world’s largest brands including 90% of the top 50 US advertisers

- The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company

Proprietary Technology Platform

Built for video only, the BrightRoll platform provides global advertisers with the industry’s leading inventory, targeting, optimization and measurement capabilities.

Research Leader

BrightRoll leads the industry in providing advertisers the most comprehensive suite of research available in digital video.

3,500+ advertiser research reports
Dedicated research and analytics team
Partner with leading audience measurement companies (comScore, Nielsen)
Memberships (MRC, IAB, ARF)