Bronto Pricing, Features, Reviews & Comparison of Alternatives

Bronto

Marketing automation for eCommerce

4.13/5 (46 reviews)

Bronto overview

Bronto is marketing automation software for e-commerce businesses. The application provides an email marketing, and online marketing campaign solution to major internet retailers with features to manage shopping cart abandonment and post-purchase campaigns, as well as VIP and loyalty programs.

Bronto provides a marketing automation platform to help increase revenue through targeted email, mobile and social campaigns. Bronto allows you to automate the workflow process of creating multi-channel campaigns targeted to specific audiences. Build mobile-friendly email and SMS campiagns, as well as online and social campaigns that are optimized based on data and analytics.

Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.

Along with past-purchase history, Bronto further helps to better understand each customer with advanced segmentation and targeting. Bronto's advanced segment builder allows you to group customers based on a range of criteria, such as purchase history, age or location. Automated messages and campaigns can be sent to certain target groups. You can further personalize customer communication by applying filters based on specific customer actions. You can send communications across email, Twitter, Facebook and SMS and ensure all user experiences are unified and personalized.
bronto.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Europe, Germany, India, United Kingdom

Supported languages

English
Bronto screenshot: Sending social messages in BrontoBronto Marketing PlatformBronto screenshot: Sending transactional messages in BrontoBronto screenshot: Create a custom dashboard in BrontoBronto screenshot: Send service messages in BrontoBronto screenshot: Setting RFM criteria in BrontoBronto screenshot: Responsive email template design in BrontoBronto screenshot: Contact management in  BrontoBronto screenshot: Text-to-join activity report in BrontoBronto screenshot: Advanced segmentation on the Bronto Marketing PlatformBronto screenshot: Track campaign performance in BrontoBronto screenshot: SMS campaign workflow in BrontoBronto screenshot: Post purchase campaign workflow in BrontoBronto screenshot: Analytics dashboard in Bronto

Bronto reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.0
  3.8
  4.2
Anonymous

Fantastic platform with big capabilities.

Used daily for 1-2 years
Reviewed 2018-07-31
Review Source: Capterra

We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

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Steve Wages

Miss working with Bronto

Used daily for 2+ years
Reviewed 2018-12-18
Review Source: Capterra

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers. Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

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Richard Duvall

Mostly Good.

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

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Anonymous

Bronto has helped in growing our email results across our 2 unique storefronts.

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing. Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

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Suzanne Koontz

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

Used daily for 1-2 years
Reviewed 2018-03-08
Review Source: Capterra

Great marketing automation.HubSpot was a real pain to use and was more B2C focused. We kept getting banned by various email providers and it may take me a week to get it fixed. And the "workflows" were horrific, both in creation and monitoring. And most of all, customer support was non-existent!! I love that Bronto is so much easier to use. Creating newsletters in Bronto is a breeze. Creating workflows in Bronto is a breeze. Having at my disposal a marketing strategist makes life so much easier. I still am not fully utilizing all of the Bronto capabilities but that is my goal for 2019.

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Bronto pricing

Pricing options
Subscription
View Pricing Plans

Contact Bronto directly for pricing information.

Bronto features

A/B Testing
API
Campaign Analysis
Campaign Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (211 other apps)
Content Management (166 other apps)
Customizable Branding (177 other apps)
Monitoring (178 other apps)
Real Time Analytics (143 other apps)
Social Network Marketing (136 other apps)
Tagging (145 other apps)

Additional information for Bronto

Key features of Bronto

  • Mobile-friendly email and SMS campaigns
  • Bronto app center for add-ons
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • Multi-channel, unified campaigns
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking
  • Open API
  • Drag & drop automation
  • Social media integration
  • Third party integrations
  • VIP & loyalty programs
  • Multi-channel communication
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Over 35 actionable reports
  • Customer segmentation
  • SMS marketing
  • SMS integration
  • Drip email marketing
  • Event triggered email
  • Customizable web forms
  • Multi-currency filtering
  • Customizable dashboards
View All Features

Benefits

Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Inculde personalized purchase data for increased relevancy.