Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.
Along with past-purchase history, Bronto further helps to better understand each customer with advanced segmentation and targeting. Bronto's advanced segment builder allows you to group customers based on a range of criteria, such as purchase history, age or location. Automated messages and campaigns can be sent to certain target groups. You can further personalize customer communication by applying filters based on specific customer actions. You can send communications across email, Twitter, Facebook and SMS and ensure all user experiences are unified and personalized.
Software by Brontobronto.com