Bronto Pricing, Features, Reviews & Comparison of Alternatives

Bronto Reviews

Bronto

Marketing automation for eCommerce

3.75/5 (4 reviews)
2,433     11,689

Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.

Along with past-purchase history, Bronto further helps to better understand each customer with advanced segmentation and targeting. Bronto's advanced segment builder allows you to group customers based on a range of criteria, such as purchase history, age or location. Automated messages and campaigns can be sent to certain target groups. You can further personalize customer communication by applying filters based on specific customer actions. You can send communications across email, Twitter, Facebook and SMS and ensure all user experiences are unified and personalized.
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Bronto Reviews (4)

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Bronto Screenshots (13)

Bronto screenshot: Sending social messages in BrontoBronto screenshot: Sending transactional messages in BrontoBronto screenshot: Create a custom dashboard in BrontoBronto screenshot: Send service messages in BrontoBronto screenshot: Setting RFM criteria in BrontoBronto screenshot: Responsive email template design in BrontoBronto screenshot: Contact management in  BrontoBronto screenshot: Text-to-join activity report in BrontoBronto screenshot: Advanced segmentation on the Bronto Marketing PlatformBronto screenshot: Track campaign performance in BrontoBronto screenshot: SMS campaign workflow in BrontoBronto screenshot: Post purchase campaign workflow in BrontoBronto screenshot: Analytics dashboard in Bronto

Specifications

Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Web-based
Supported Countries
Canada, Europe, Germany, India, United Kingdom, United States
Supported Languages
English
Support Options
Online Support, Phone Support, Video Tutorials

Competitors Pricing

Oracle Eloqua

Starting from: $2000.00/month
Pricing model: Subscription

Salesforce Marketing Cloud

Pricing model: Subscription

OutMarket

Starting from: $300.00
Pricing model: Subscription

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Key Features of Bronto

  • Open API
  • Mobile-friendly email and SMS campaigns
  • Drag-and-Drop automation
  • Bronto app center for add-ons
  • 3rd party integrations
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • VIP and loyalty programs
  • Multi-channel, unified campaigns
  • Marketing order data import
  • Over 35 actionable reports
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Create custom dashboards
  • Advanced customer segmentation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking

Benefits

Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Inculde personalized purchase data for increased relevancy.

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