Bronto Pricing, Features, Reviews & Comparison of Alternatives

Bronto Reviews

Bronto

Marketing automation for eCommerce

3.75/5 (4 reviews)
2,451     11,718

Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.

Along with past-purchase history, Bronto further helps to better understand each customer with advanced segmentation and targeting. Bronto's advanced segment builder allows you to group customers based on a range of criteria, such as purchase history, age or location. Automated messages and campaigns can be sent to certain target groups. You can further personalize customer communication by applying filters based on specific customer actions. You can send communications across email, Twitter, Facebook and SMS and ensure all user experiences are unified and personalized.
bronto.com

Bronto Reviews (4)

Latest reviews

 Great customer support

I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a ...

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Reviewed 6th of December, 2016 by Roxanna Eke

 

 Super Easy To Use

Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we ...

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Reviewed 6th of December, 2016 by Ash Mahony

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Bronto Screenshots (13)

Bronto screenshot: Sending social messages in BrontoBronto screenshot: Sending transactional messages in BrontoBronto screenshot: Create a custom dashboard in BrontoBronto screenshot: Send service messages in BrontoBronto screenshot: Setting RFM criteria in BrontoBronto screenshot: Responsive email template design in BrontoBronto screenshot: Contact management in  BrontoBronto screenshot: Text-to-join activity report in BrontoBronto screenshot: Advanced segmentation on the Bronto Marketing PlatformBronto screenshot: Track campaign performance in BrontoBronto screenshot: SMS campaign workflow in BrontoBronto screenshot: Post purchase campaign workflow in BrontoBronto screenshot: Analytics dashboard in Bronto

Specifications

Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Web-based
Supported Countries
Canada, Europe, Germany, India, United Kingdom, United States
Supported Languages
English
Support Options
Online Support, Phone Support, Video Tutorials

Competitors Pricing

OutMarket

Starting from: $300.00
Pricing model: Subscription

Oracle Eloqua

Starting from: $2000.00/month
Pricing model: Subscription

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Key Features of Bronto

  • Open API
  • Mobile-friendly email and SMS campaigns
  • Drag-and-Drop automation
  • Bronto app center for add-ons
  • 3rd party integrations
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • VIP and loyalty programs
  • Multi-channel, unified campaigns
  • Marketing order data import
  • Over 35 actionable reports
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Create custom dashboards
  • Advanced customer segmentation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking

Benefits

Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Inculde personalized purchase data for increased relevancy.

Alternatives to Bronto

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Roxanna Eke

Great customer support

06/12/2016

I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

Pros

Good customer support and useability

Cons

Hard to learn the program at first but excellent documentation and help section is helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ash Mahony

Super Easy To Use

06/12/2016

Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we deal with on a monthly basis are very helpful and I enjoy chatting with them. I do wish that Bronto provided some more reporting though. Sometimes there are specific data needs I have, that Bronto does not meet. But for the most part, everything is pretty on par.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Bill Shears

Quick and responsive, but not very flexible

21/11/2016

Creating and adapting new templates is not very easy with this email platform. Managing audiences could be smoother too.

Rating breakdown

Ease of use
Features
Source: Capterra
Helpful?   Yes   No
Read more
Lindsay E

Bad Customer Service/Sales Swayed My Decision

27/08/2015

I have been researching new email software and talking with MANY ESPs of all market range. I came across Bronto and was intrigued by their niche platform. From the start they had tried to position them selves as an "exclusive" platform and made it feel as though you were trying out to gain their services. I received a demo and was impressed by the tracking capability along with the transactional revenue generating component that they have. Unfortunately, when it came to email design they have a dated editor. It wasn't up to par with the more innovated forward thinking programs that I had been seeing. Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo. I then responded that I was unable to attend yet another call because I had other meetings and received a rude email back that implied they were too expensive for us and I would be better off with a lesser ESP. Honestly I was happy to got a sense of their attitude and lack of service before we decided to spend thousands of dollars with them. There must be problems when users try to test the platform, otherwise they would at least offer to screen share and demo in a nice manner. Pros: Great tracking, retail ability, transactional, lots of data Cons: Large but confusing interface, poor email creator program, terrible customer service( even before the sale?), relatively knew and still working out kinks , they don't offer standard features such as surveys, recently acquired so they may become another lost platform with potential All in all hopeful company on paper and seems like they have a decent product but when it comes down to it they weren't a great fit due clunky interface and poor sales tactics

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more

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