Additional information for Bronto
Key features of Bronto
View All Features
- Open API
- Mobile-friendly email and SMS campaigns
- Drag-and-Drop automation
- Bronto app center for add-ons
- 3rd party integrations
- Facebook and Twitter campaigns
- Post-purchase campaigns
- SMS service messages
- Cart abandonment reminders
- Create personalized campaigns and messages
- VIP and loyalty programs
- Multi-channel, unified campaigns
- Marketing order data import
- Over 35 actionable reports
- RFM (Recency, Frequency, Monetary Value) metrics calculation
- Create custom dashboards
- Advanced customer segmentation
- Campaign comparison reports
- Apply campaign workflow filters
- Revenue source tracking
Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.
Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.
Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.
Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.
Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Inculde personalized purchase data for increased relevancy.