Bronto Pricing, Features, Reviews & Comparison of Alternatives

Bronto Reviews


Marketing automation for eCommerce

4.13/5 (24 reviews)

Bronto overview

Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.

Along with past-purchase history, Bronto further helps to better understand each customer with advanced segmentation and targeting. Bronto's advanced segment builder allows you to group customers based on a range of criteria, such as purchase history, age or location. Automated messages and campaigns can be sent to certain target groups. You can further personalize customer communication by applying filters based on specific customer actions. You can send communications across email, Twitter, Facebook and SMS and ensure all user experiences are unified and personalized.


Value for money


Business size



United States, Canada, Europe, Germany, India, United Kingdom

Supported languages

Bronto screenshot: Sending social messages in BrontoBronto Marketing PlatformBronto screenshot: Sending transactional messages in BrontoBronto screenshot: Create a custom dashboard in BrontoBronto screenshot: Send service messages in BrontoBronto screenshot: Setting RFM criteria in BrontoBronto screenshot: Responsive email template design in BrontoBronto screenshot: Contact management in  BrontoBronto screenshot: Text-to-join activity report in BrontoBronto screenshot: Advanced segmentation on the Bronto Marketing PlatformBronto screenshot: Track campaign performance in BrontoBronto screenshot: SMS campaign workflow in BrontoBronto screenshot: Post purchase campaign workflow in BrontoBronto screenshot: Analytics dashboard in Bronto

Bronto reviews

Value for money
Ease of use
Customer support
Richard Duvall

Mostly Good.

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

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Bronto has helped in growing our email results across our 2 unique storefronts.

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing. Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

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Suzanne Koontz

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

Used daily for 1-2 years
Reviewed 2018-03-08
Review Source: Capterra

Great marketing automation.HubSpot was a real pain to use and was more B2C focused. We kept getting banned by various email providers and it may take me a week to get it fixed. And the "workflows" were horrific, both in creation and monitoring. And most of all, customer support was non-existent!! I love that Bronto is so much easier to use. Creating newsletters in Bronto is a breeze. Creating workflows in Bronto is a breeze. Having at my disposal a marketing strategist makes life so much easier. I still am not fully utilizing all of the Bronto capabilities but that is my goal for 2019.

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Kelly Reumann

Great for larger companies

Used daily for 2+ years
Reviewed 2017-12-05
Review Source: Capterra

It provides a good solid foundation for all of our email marketing requirements.Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.

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Full Email Marketing Suite

Used daily for 2+ years
Reviewed 2018-05-02
Review Source: Capterra

Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software. I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website. Bronto is a one stop shop unlike it's competitors that are either just for email blasts or has to integrate with 3 different softwares to keep everything automated.

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Bronto features

A/B Testing (117 other apps)
API (332 other apps)
Activity Dashboard (165 other apps)
Campaign Analysis (158 other apps)
Campaign Management (135 other apps)
Content Management (124 other apps)
Customizable Branding (146 other apps)
Customizable Templates (155 other apps)
Data Import/Export (111 other apps)
Drag & Drop Interface (163 other apps)
Engagement Analytics (133 other apps)
Monitoring (145 other apps)
Multi-Channel Marketing (123 other apps)
Real Time Analytics (120 other apps)
Real Time Data (107 other apps)
Reporting & Statistics (152 other apps)
Social Media Integration (177 other apps)
Social Network Marketing (117 other apps)
Tagging (125 other apps)
Third Party Integration (157 other apps)

Additional information for Bronto

Key features of Bronto

  • Open API
  • Mobile-friendly email and SMS campaigns
  • Drag-and-Drop automation
  • Bronto app center for add-ons
  • 3rd party integrations
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • VIP and loyalty programs
  • Multi-channel, unified campaigns
  • Marketing order data import
  • Over 35 actionable reports
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Create custom dashboards
  • Advanced customer segmentation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking
View All Features


Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Inculde personalized purchase data for increased relevancy.