Bronto Pricing, Features, Reviews & Comparison of Alternatives

Bronto

Marketing automation for eCommerce

4.02/5 (63 reviews)

Bronto overview

What is Bronto?

The Bronto Marketing Platform is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. Bronto provides email marketing, with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.
www.bronto.com

Pricing

Starting from
$20000
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe, Middle-East and Africa, United Kingdom

Supported languages

English
Bronto screenshot: Bronto Marketing Platform DashboardBronto Marketing Platform: Sophisticated Email Marketing Made EasyBronto screenshot: Bronto Marketing Platform EditorBronto screenshot: Bronto Marketing Platform AutomationBronto screenshot: Bronto Marketing Platform ExporterBronto screenshot: Send service messages in BrontoBronto screenshot: Sending transactional messages in Bronto

Bronto reviews

Value for money
Features
Ease of use
Customer support
  3.8
  3.9
  3.8
  4.0
Suzanne Pozzo

Endless customization + excellent support

Used daily for 2+ years
Reviewed 2018-08-07
Review Source: Capterra

Pros
Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Cons
The message design interface can be a little restrictive for message styling, unless you are working in CSS. Opening a more intensive support case can take a week or longer to resolve. The pop-up manager is a bare bones app.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Egan Jover

Evolving platform with strong customer support and accessible features

Used occasionally for 1-2 years
Reviewed 2019-12-05
Review Source: Capterra

My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros
- Customer care team is top notch - Segmentation is fast and easy even with databases containing over 2mm subs - Deployment time improved greatly over the last 5 years - Easy-to-use journey builder with drag and drop tools - Exporting stats and reports is also fast and easy compared to many other ESPs - Owned by Oracle and strongly supported by mother organization - Competitively prices - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons
- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Very expensive platform with poor support and missing features

Used daily for 6-12 months
Reviewed 2019-04-22
Review Source: Capterra

Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pros
Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Cons
Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Response from Oracle Bronto


Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Fantastic platform with big capabilities.

Used daily for 1-2 years
Reviewed 2018-07-31
Review Source: Capterra

Pros
We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Cons
It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Steve Wages

Miss working with Bronto

Used daily for 2+ years
Reviewed 2018-12-18
Review Source: Capterra

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pros
Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Cons
It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Bronto pricing

Starting from
$20000
Pricing options
Subscription
View Pricing Plans

Contact Bronto directly for pricing information.

Bronto features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

Automatic Notifications (200 other apps)
Content Management (263 other apps)
Customizable Branding (268 other apps)
Monitoring (241 other apps)
Real Time Analytics (235 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Bronto

Key features of Bronto

  • Mobile-friendly email and SMS campaigns
  • Bronto app center for add-ons
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • Multi-channel, unified campaigns
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking
  • Campaign planning
  • Multi-channel communication
  • Multi-currency filtering
  • SMS integration
  • Social media integration
  • Third party integrations
  • Customer segmentation
  • Drag & drop automation
  • VIP & loyalty programs
  • Open API
  • Drip email marketing
  • SMS marketing
  • Customizable web forms
  • Event triggered email
  • Customizable dashboards
  • Over 35 actionable reports
  • Campaign management
  • Campaign scheduling
View All Features

Benefits

Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

Import e-commerce data: The Bronto Marketing Platform integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Include personalized purchase data for increased relevancy.