Bronto Features

Bronto

Marketing automation for eCommerce

4.02/5 (63 reviews)

Bronto Feature Summary

  • Mobile-friendly email and SMS campaigns
  • Bronto app center for add-ons
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • Multi-channel, unified campaigns
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking
  • Campaign planning
  • Multi-channel communication
  • Multi-currency filtering
  • SMS integration
  • Social media integration
  • Third party integrations
  • Customer segmentation
  • Drag & drop automation
  • VIP & loyalty programs
  • Open API
  • Drip email marketing
  • SMS marketing
  • Customizable web forms
  • Event triggered email
  • Customizable dashboards
  • Over 35 actionable reports
  • Campaign management
  • Campaign scheduling

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Auto-Responders
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Dashboard Creation
Data Import
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Heatmap
Landing Page Templates
Loyalty Program
Mailing List Management
Mobile Integration
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Newsletter Management
Order Confirmation
POS Integration
Performance Reports
Predictive Analytics
Product Catalog Integration
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Source Tracking
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Website Integration
eCommerce Integration
Learn moreCompare App
A/B Testing
API
Activity Dashboard
Auto-Responders
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Dashboard Creation
Data Import
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Heatmap
Landing Page Templates
Loyalty Program
Mailing List Management
Mobile Integration
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Newsletter Management
Order Confirmation
POS Integration
Performance Reports
Predictive Analytics
Product Catalog Integration
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Source Tracking
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Auto-Responders
Behavior Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Dashboard Creation
Data Import
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Heatmap
Landing Page Templates
Loyalty Program
Mailing List Management
Mobile Integration
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Newsletter Management
Order Confirmation
POS Integration
Performance Reports
Predictive Analytics
Product Catalog Integration
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Source Tracking
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App

Bronto Feature Reviews

25 reviewers had the following to say about Bronto's features:

Suzanne Pozzo

Endless customization + excellent support

2018-08-07

Pros

Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns.

Cons

The message design interface can be a little restrictive for message styling, unless you are working in CSS.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Egan Jover

Evolving platform with strong customer support and accessible features

2019-12-05

Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros

- Customer care team is top notch - Segmentation is fast and easy even with databases containing over 2mm subs - Deployment time improved greatly over the last 5 years - Easy-to-use journey builder with drag and drop tools - Exporting stats and reports is also fast and easy compared to many other ESPs - Owned by Oracle and strongly supported by mother organization - Competitively prices - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons

- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristen Shinaver

Could use a little work.

2019-04-23

Pros

I like The drag and drop feature in the email marketing section of the platform.

Cons

Some of the cons were long customer support wait time, being bounced around to different customer support agents and we also had an issue with email marketing data not matching up with our google analytics.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Oracle Bronto


Hi, Kristen! We appreciate your taking the time to leave us a review. We have sent your feedback about glitching issues using the drag-and-drop feature to our team. As for our customer support, we are sorry that you had a long wait time and needed to speak to multiple agents. We strive to give each of our customers the time and support they need. Please reach out to us at customers@bronto.com so we can make sure you receive support for your email marketing data and any other concerns you have.

Read more
Muneeb Khatana

Best in class

2019-12-28

Bronto has most of the key features you would expect from a high-end email platform. The learning curve is very short and navigation is very easy to get used to.

Pros

Simple contact management and ease of setting up emails.

Cons

It's not easy to set-up drip campaigns and automate tasks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rachel Tingey

Very easy product to use

2018-08-07

We are using Bronto for our marketing email messages - product, content, retargeting, and cart recovery.

Pros

There are options to create emails within Bronto with a drag-and-drop feature, or you can upload and edit HTML emails.

Cons

It would be great to have more customized reporting tools to help manage email lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff Bernstein

Advanced Use and Excellent Training

2019-07-12

Pros

Also the reporting on email campaigns is excellent.

Cons

The cost is a bit higher than we were used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 201-500 employees)

Bronto's platform has been a great tool for understanding consumer interest.

2018-03-08

The ability to send dynamic subject lines AND send A/B tests all at the same time.

Pros

They have really made personalization and segmentation possible for us and I love it!

Cons

When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Bronto has helped in growing our email results across our 2 unique storefronts.

2018-03-08

Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.

Pros

A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Tabetha Carnahan

Year over Year Improvements

2019-02-21

The support staff has helped us evolve and integrate with our website to create a better and more effective shopping experience and marketing strategy

Pros

Ongoing improvements to reporting and new tools for better marketing continue every year

Cons

Nothing...overall we haven't been able to test all the new tools yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Tons of features with a great UI

2018-03-16

Increased ROI from virtually every aspect of our emailing campaigns

Pros

The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons

It's very expensive and the reporting could definitely benefit from a remodel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Fantastic platform with big capabilities.

2018-07-31

Pros

Bronto also allows us to target subscribers based on what content they have clicked on in previous emails.

Cons

It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Olivia Saulnier

Once I got used to using the software, I have found that it is extremely powerful and functional.

2018-08-01

Very custom designed emails, learned more about segmenting and analytics of emails, learned more about coding for email

Pros

The flexibility in design- lots of powerful tools (e.g. the content tags).

Cons

I think that it isn't the MOST user friendly platform -- it took me a while to get used to using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brannon Jackson

Execution of email is fairly intuitive and straightforward but with a couple hiccups.

2018-03-08

Pros

Drag and Drop editor that supports responsive Drag and Drop workflow editor Opportunity to send behavioral email

Cons

Not being able to kick off a workflow from an existing segment (need to merge into a list to kick off) Reporting not as robust as other ESPs

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Sporting Goods company, 11-50 employees)

Very expensive platform with poor support and missing features

2019-04-22

Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.

Pros

The email design interface is basic at best.

Cons

Other advanced features like B2B marketing and trickle campaigns just never happened.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Oracle Bronto


Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

Bronto exceeded my expecations

2019-05-15

The ability to create a personalized email experience with the goal in mind of increasing activity, engagement and sales through ecommerce.

Pros

The tools that are built in to help with drilling down audience members and personalizing email creative assets, email designs and templates really has allowed us to get the most out of the program.

Cons

The process of adding on apps to help with customizing our platform can be a little tedious and lengthy, although very much worth the time in the end, it would be ideal if it weren't really time consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Bronto has created a user-friendly and robust software that I enjoy using day-to-day.

2018-03-08

Pros

I like the new drag-and-drop email editor and how easy it is to organize my entire library of marketing and transactional emails.

Cons

The work flow when I am entering and exiting emails within the same folders is frustrating as it doesn't remember the last folder you were in - so I am always having to drill down to where I need to be multiple times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Bronto has proven to be a great email service provider.

2018-07-11

The software allows us to deploy all sorts of emails to our audience and customers.

Pros

The UI is very easy to understand and use.

Cons

Their reporting is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Somewhat new to Bronto still; fairly robust esp

2018-08-01

I'm able to send emails to customers of our multiple brands. I can send triggered messages like browse and cart abandon.

Pros

Bronto has a pretty intuitive UI for the most part.

Cons

I would like to see Bronto integrate more with other tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Simon Crapo

Lots of features, ease of use, premium price

2019-06-25

Bronto has been a great email marketing tool.

Pros

There are a lot of features within Bronto for tracking, analytics, customers, automation, workflows, welcome series, cart abandonment, etc...

Cons

Comparing to other similar services, you pay a premium price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Sarah B

Feature Laden Email Client

2018-10-24

Over all I have had positive experience with Bronto and would recommend them for other medium sized businesses, particularly if you wish to build out automated email workflows such as cart abandonment, nurturing series based on user actions, etc.

Pros

Ability to create multi-step work flows based on dynamic segments 5.

Cons

Some of the reporting tools don't allow the granularity or groupings I would prefer but over all it's a great platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Full Email Marketing Suite

2018-05-02

Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Pros

I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website.

Cons

The dashboard is a little aged, slow to load and some of the features are not initiative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 51-200 employees)

Lengthy implementation, but overall good experience

2018-08-03

Bronto helped take us from an unsustainable growing cost in email marketing on another platform and essentially fix that cost as our company grows

Pros

Bronto makes it easy to integrate with our other ecommerce platforms, and creates avenues to increase revenue through marketing with little human oversight once it's properly configured.

Cons

The amount of space/pricing for image hosting within Bronto is paltry

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 201-500 employees)

Platform is good. It works but needs some TLC

2018-11-23

Pros

Features, support and comoany name behind the product.

Cons

API, integrations, GUI & a few other items.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Suzanne Koontz

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

2018-03-08

Great marketing automation.

Pros

Having at my disposal a marketing strategist makes life so much easier.

Cons

There have been a few issues, most we've worked out fairly quickly but getting my review request to trigger has been an ongoing issue now for quite some time. I do now have someone in support that is <hopefully> getting it working for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael West

Probably the best

2018-09-28

Pros

Ecommerce integration is excellent, CRM features are excellent, marketing automation is second to none.

Cons

They put a lot of emphasis on the likely return of investment, obviously there's no guarantees however.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more