Bronto Marketing Platform Features

Bronto Marketing Platform

Marketing automation for eCommerce

4.05/5 (65 reviews)

Competitor Feature Comparison

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Heatmaps
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Loyalty Program
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Multivariate Testing
Newsletter Management
Order Processing
Performance Metrics
Point of Sale (POS)
Post Scheduling
Predictive Analytics
Product Catalog
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Response Management
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
Workflow Management
eCommerce Management
Learn moreCompare App
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Heatmaps
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Loyalty Program
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Multivariate Testing
Newsletter Management
Order Processing
Performance Metrics
Point of Sale (POS)
Post Scheduling
Predictive Analytics
Product Catalog
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Response Management
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
Workflow Management
eCommerce Management
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Data Visualization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Heatmaps
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Loyalty Program
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Multivariate Testing
Newsletter Management
Order Processing
Performance Metrics
Point of Sale (POS)
Post Scheduling
Predictive Analytics
Product Catalog
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Response Management
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
Workflow Management
eCommerce Management
Visit WebsiteCompare App

Bronto Marketing Platform Feature Reviews

25 reviewers had the following to say about Bronto Marketing Platform's features:

Egan J.

Evolving platform with strong customer support and accessible features

2019-12-05

Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros

- Customer care team is top notch - Segmentation is fast and easy even with databases containing over 2mm subs - Deployment time improved greatly over the last 5 years - Easy-to-use journey builder with drag and drop tools - Exporting stats and reports is also fast and easy compared to many other ESPs - Owned by Oracle and strongly supported by mother organization - Competitively prices - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons

- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Muneeb K.

Best in class

2019-12-28

The learning curve is very short and navigation is very easy to get used to.

Pros

Simple contact management and ease of setting up emails.

Cons

It's not easy to set-up drip campaigns and automate tasks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristen S.

Could use a little work.

2019-04-23

Pros

I like The drag and drop feature in the email marketing section of the platform.

Cons

Some of the cons were long customer support wait time, being bounced around to different customer support agents and we also had an issue with email marketing data not matching up with our google analytics.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Oracle Bronto


Hi, Kristen! We appreciate your taking the time to leave us a review. We have sent your feedback about glitching issues using the drag-and-drop feature to our team. As for our customer support, we are sorry that you had a long wait time and needed to speak to multiple agents. We strive to give each of our customers the time and support they need. Please reach out to us at customers@bronto.com so we can make sure you receive support for your email marketing data and any other concerns you have.

Read more
Jeff B.

Advanced Use and Excellent Training

2019-07-12

Pros

Also the reporting on email campaigns is excellent.

Cons

The cost is a bit higher than we were used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Fantastic platform with big capabilities.

2018-07-31

Pros

This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more.

Cons

You either have to run a segmented report or pull from all contacts in Bronto and sort based on list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Olivia S.

Once I got used to using the software, I have found that it is extremely powerful and functional.

2018-08-01

Very custom designed emails, learned more about segmenting and analytics of emails, learned more about coding for email

Pros

The flexibility in design- lots of powerful tools (e.g. the content tags).

Cons

I think that it isn't the MOST user friendly platform -- it took me a while to get used to using it. Sometimes it is hard to find exactly what you are looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Tons of features with a great UI

2018-03-16

Increased ROI from virtually every aspect of our emailing campaigns

Pros

The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons

It's very expensive and the reporting could definitely benefit from a remodel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Suzanne P.

Endless customization + excellent support

2018-08-07

Pros

Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content.

Cons

The message design interface can be a little restrictive for message styling, unless you are working in CSS.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rachel T.

Very easy product to use

2018-08-07

We are using Bronto for our marketing email messages - product, content, retargeting, and cart recovery.

Pros

There are options to create emails within Bronto with a drag-and-drop feature, or you can upload and edit HTML emails.

Cons

It would be great to have more customized reporting tools to help manage email lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tabetha C.

Year over Year Improvements

2019-02-21

The support staff has helped us evolve and integrate with our website to create a better and more effective shopping experience and marketing strategy

Pros

Ongoing improvements to reporting and new tools for better marketing continue every year

Cons

Nothing...overall we haven't been able to test all the new tools yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sarah B.

Feature Laden Email Client

2018-10-24

Over all I have had positive experience with Bronto and would recommend them for other medium sized businesses, particularly if you wish to build out automated email workflows such as cart abandonment, nurturing series based on user actions, etc.

Pros

Ability to create multi-step work flows based on dynamic segments 5.

Cons

Some of the reporting tools don't allow the granularity or groupings I would prefer but over all it's a great platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Simon C.

Lots of features, ease of use, premium price

2019-06-25

Bronto has been a great email marketing tool.

Pros

There are a lot of features within Bronto for tracking, analytics, customers, automation, workflows, welcome series, cart abandonment, etc...

Cons

Comparing to other similar services, you pay a premium price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

Bronto exceeded my expecations

2019-05-15

The ability to create a personalized email experience with the goal in mind of increasing activity, engagement and sales through ecommerce.

Pros

The tools that are built in to help with drilling down audience members and personalizing email creative assets, email designs and templates really has allowed us to get the most out of the program.

Cons

The process of adding on apps to help with customizing our platform can be a little tedious and lengthy, although very much worth the time in the end, it would be ideal if it weren't really time consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle R.

We work through our email vendor and there are issues with the inflexibility of the platform

2018-03-16

Pros

I like the update to the email metrics report it has improved the visual representation of the email metrics.

Cons

The inflexibility to select a unique identifier other than the email address. This is caused issues with our members that update their email to receive our onboarding series as many times as they have updated their email address.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 201-500 employees)

Bronto's platform has been a great tool for understanding consumer interest.

2018-03-08

The ability to send dynamic subject lines AND send A/B tests all at the same time.

Pros

I also like their cart recovery platform and the templates that they provide in order for us to be successful in our marketing messages.

Cons

When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Bronto has proven to be a great email service provider.

2018-07-11

The software allows us to deploy all sorts of emails to our audience and customers. They allow for transactional emails, triggered email, full send emails, and any other type of emails we want to send.

Pros

The UI is very easy to understand and use.

Cons

Their reporting is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Somewhat new to Bronto still; fairly robust esp

2018-08-01

I'm able to send emails to customers of our multiple brands. I can send triggered messages like browse and cart abandon.

Pros

Bronto has a pretty intuitive UI for the most part.

Cons

I would like to see Bronto integrate more with other tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Bronto has helped in growing our email results across our 2 unique storefronts.

2018-03-08

Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

Pros

Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Sporting Goods company, 11-50 employees)

Very expensive platform with poor support and missing features

2019-04-22

Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.

Pros

The email design interface is basic at best.

Cons

Other advanced features like B2B marketing and trickle campaigns just never happened.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Oracle Bronto


Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

Read more
Anonymous
A verified reviewer

Full Email Marketing Suite

2018-05-02

Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Pros

I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website.

Cons

The dashboard is a little aged, slow to load and some of the features are not initiative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 201-500 employees)

Platform is good. It works but needs some TLC

2018-11-23

Pros

Features, support and comoany name behind the product.

Cons

API, integrations, GUI & a few other items.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Juan M.

Expensive for the value created

2020-01-07

Bad experience in customer service and paying lots of money.

Pros

It has a good database management. It has a corporate backup giving trust in the tool.

Cons

But the tool is old and inflexible. We had a lot of trouble configuring it and at the end we decided to go for a simpler solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Food & Beverages company, 201-500 employees)

Great platform, robust automation tools.

2018-07-31

Pros

I love the reporting on the programs.

Cons

I find the email editing tools to be cumbersome and hard to use. Templates are not flexible and it's taken me a few years to get the hang of the manual email settings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Chandler E.

Bronto is Neither the Best Nor The Worst

2018-03-10

Web hosting and design.

Pros

It's reliable, never had an issue. They keep the platform bug free and updated. It's pretty intuitive for the most part.

Cons

The design templates have not been updated in a very long time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Bill S.

Quick and responsive, but not very flexible

2016-11-21

Creating and adapting new templates is not very easy with this email platform.

Rating breakdown

Ease of use
Features
Source: Capterra
Helpful?   Yes   No
Read more