Bronto Features List

Bronto

Marketing automation for eCommerce

4.0/5 (26 reviews)

Bronto Feature Summary

  • Open API
  • Mobile-friendly email and SMS campaigns
  • Drag-and-Drop automation
  • Bronto app center for add-ons
  • 3rd party integrations
  • Facebook and Twitter campaigns
  • Post-purchase campaigns
  • SMS service messages
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • VIP and loyalty programs
  • Multi-channel, unified campaigns
  • Marketing order data import
  • Over 35 actionable reports
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Create custom dashboards
  • Advanced customer segmentation
  • Campaign comparison reports
  • Apply campaign workflow filters
  • Revenue source tracking

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (129 other apps)
API (343 other apps)
Activity Dashboard (183 other apps)
Campaign Analysis (164 other apps)
Campaign Management (143 other apps)
Content Management (135 other apps)
Customizable Branding (161 other apps)
Customizable Templates (164 other apps)
Data Import/Export (121 other apps)
Drag & Drop Interface (170 other apps)
Engagement Analytics (143 other apps)
Monitoring (155 other apps)
Multi-Channel Marketing (134 other apps)
Real Time Analytics (126 other apps)
Real Time Data (116 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (189 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (171 other apps)

Competitor Feature Comparison

Bronto Feature Reviews

25 reviewers had the following to say about Bronto's features:

Anonymous
(Internet company, 51-200 employees)

Bronto has helped in growing our email results across our 2 unique storefronts.

2018-03-08

Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.

Pros

A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 201-500 employees)

Bronto's platform has been a great tool for understanding consumer interest.

2018-03-08

The ability to send dynamic subject lines AND send A/B tests all at the same time.

Pros

I also like their cart recovery platform and the templates that they provide in order for us to be successful in our marketing messages.

Cons

When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Tons of features with a great UI

2018-03-16

Increased ROI from virtually every aspect of our emailing campaigns

Pros

The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons

It's very expensive and the reporting could definitely benefit from a remodel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Brannon Jackson

Execution of email is fairly intuitive and straightforward but with a couple hiccups.

2018-03-08

Pros

Drag and Drop editor that supports responsive Drag and Drop workflow editor Opportunity to send behavioral email

Cons

Not being able to kick off a workflow from an existing segment (need to merge into a list to kick off) Reporting not as robust as other ESPs

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Suzanne Koontz

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

2018-03-08

Great marketing automation.

Pros

HubSpot was a real pain to use and was more B2C focused.

Cons

There have been a few issues, most we've worked out fairly quickly but getting my review request to trigger has been an ongoing issue now for quite some time. I do now have someone in support that is <hopefully> getting it working for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Bronto has proven to be a great email service provider.

2018-07-11

The software allows us to deploy all sorts of emails to our audience and customers. They allow for transactional emails, triggered email, full send emails, and any other type of emails we want to send.

Pros

The UI is very easy to understand and use.

Cons

Their reporting is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Bronto has created a user-friendly and robust software that I enjoy using day-to-day.

2018-03-08

Pros

I like the new drag-and-drop email editor and how easy it is to organize my entire library of marketing and transactional emails.

Cons

The work flow when I am entering and exiting emails within the same folders is frustrating as it doesn't remember the last folder you were in - so I am always having to drill down to where I need to be multiple times. Additionally, there have been small bugs that are difficult to work through with support if they can't be reproduced on demand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Full Email Marketing Suite

2018-05-02

Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Pros

I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website.

Cons

The dashboard is a little aged, slow to load and some of the features are not initiative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ash Mahony

Super Easy To Use

2016-12-06

There are HTML created layouts, HTML created emails, drag and drop, and so much more.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Chandler Elmore

Bronto is Neither the Best Nor The Worst

2018-03-10

Web hosting and design.

Pros

It's reliable, never had an issue. They keep the platform bug free and updated. It's pretty intuitive for the most part.

Cons

The design templates have not been updated in a very long time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Helpful for email marketing and more on a daily basis

2017-12-14

This software has really helped me to better understand how to automate my email marketing and reach more people on a daily basis.

Pros

I like that this software helps organize the many aspects of email marketing that I need on a daily basis to do basic advertising for the company I work for.

Cons

I'm less experienced with online marketing software and often take awhile to adapt to new programs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 11-50 employees)

I wouldn't use Bronto if it was free - use MailChimp instead

2018-06-11

Bronto is terrible. It is overpriced and the outdated.

Pros

Live chat customer support is very helpful.

Cons

Account management on the back end dropped the ball every step of the way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Oracle + Bronto


I'm very sorry you haven't had a positive experience with Bronto. Please email me at customers@bronto.com and I will connect you with someone who can assist you.

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Richard Duvall

Mostly Good.

2018-03-08

Pros

In a word, Segmentation.

Cons

I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Kelly Reumann

Great for larger companies

2017-12-05

It provides a good solid foundation for all of our email marketing requirements.

Pros

Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks.

Cons

In addition, their tech support never seems to know what is going on when there is a technical issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lindsay E

Bad Customer Service/Sales Swayed My Decision

2015-08-27

Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Homsky

As a user - i find this Software very intuitive and so far i learn it without any big issues

2018-03-13

Pros

Of course i am not an Admin or have all the access - but i feel with the time - i can learn to teh point of Administrator.

Cons

I feel without knowing API - i sort of not exposing myself to 100% bronto MP

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bill Shears

Quick and responsive, but not very flexible

2016-11-21

Creating and adapting new templates is not very easy with this email platform.

Rating breakdown

Ease of use
Features
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Robinson

We work through our email vendor and there are issues with the inflexibility of the platform

2018-03-16

Pros

I like the update to the email metrics report it has improved the visual representation of the email metrics.

Cons

The inflexibility to select a unique identifier other than the email address.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Stephanie Maassen

Bronto is a great ESP for our brands because of the people.

2018-03-08

Pros

I like that my rep at Bronto responds to my emails in a timely manner & that the people who are on chat are helpful and knowledgeable about the software.

Cons

I'd like for the Bronto interface to be more customer-centric.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Michael Martucci

Bronto does the trick.

2018-03-12

Pros

Bronto is a great product that contains all the features we looked for in an e-blast solution.

Cons

It's weird how you have to "create" the list, then "attach" the spreadsheet to the list. The UI could be spruced up to be more intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amanda Campanelli

Very easy to use, clean platform and can make adjustments quicklly.

2018-03-08

Pros

I like how I can schedule emails days in advance and run tests. I also like being able to easily capture results with just a few clicks.

Cons

Sometimes I find it to be annoying when I'm forced to log back in when I navigate from one account to another.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Adriahnna Curry-Letourneau

They finally harassed us into the software and we're not disappointed.

2018-03-14

Pros

Once you figure out the basics, it's very easy to use and customize with the use of templates. Spice it up with gifs and other coding even if you're not HTML savvy.

Cons

It does take a little to figure out all of the features with the overuse of subcategories and other things clogging up the site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Dominique Gibeault

I use Bronto for uploading emails

2018-03-08

Pros

Once you know what to do, it's easy and fast.

Cons

It's a bit complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Printing company, 1001-5000 employees)

Good platform that has worked well overall.

2018-03-08

email list send with high-end features

Pros

We switched to another platform for a few months, but had difficulties with them.

Cons

We have never been able to get the functionality that is related to ROI to work properly. They, essentially, switched to REST from SOAP without telling us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Roxanna Eke

Great customer support

2016-12-06

If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

Pros

Good customer support and useability

Cons

Hard to learn the program at first but excellent documentation and help section is helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more