Buyer Discovery Reviews

Amazing service and support. Gartner go above and beyond to make you successful and have really good reps.

I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data.

High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.

The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.

The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.

The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.

Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps.

When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.

Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.

Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader!

Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays.

The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error.

Good insights on categories and competitor views.

Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM.

I like the fact that it provides the misisng component for our outbound strategy, which has been timing around purchase intent. We are already seeing higher quality leads coming through much quicker as a result of targeting accounts that we are now are actively researching the software we sell.

The challenge is that there is still a significant amount of educted guesswork due to the anonymity of individuals researching our software markets. As a result, we still need to deploy a lot of resources to target individuals who feel are within the decision-making unit. This can be quite oneous and time consuming for larger accounts.

It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn.

Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience.

The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties.

No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier.

This tool helps not just with sales but also marketing and customer retention.

It wasn’t a massive task but setting it up in your Salesforce does take skill.

The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.

To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

1/ Pertinence de l'algorithmePar rapport à d'autres solutions concurrentes, l'algo définissant le niveau de maturité du compte est pertinent. Vu par ailleurs, certains comptes peuvent être définis comme High au niveau de l'engagement et lorsque l'on creuse leurs données comportement (fréquence, récence et type de recherche), ils sont plus sur du Low. Avec Buyer Discovery, les données remontées sont fiables !2/ Intégration avec Hubspot :Au delà de la simplicité d'intégration avec Hubspot ou encore Linkedin Ads, on a toutes les données requises pour faire de l'automatisation et des rapports de suivi assez avancés.

Les dates envoyées par Buyer Discovery dans Hubspot sont en format texte et non date. Il faut donc créer des propriétés custom, via des workflows, pour avoir une date de 1st record ou d'update.

I am an end user, but I have had a wonderful experience thanks to many, many lead results.

The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team.

I love the amount of information available about organizations who might be researching your Gartner profile. Not only if they're viewed your page, but if they've compared you to your competitors and what exact keywords they are searching for. The chart is extremely user friendly and easy to read. The sortable columns make it great for being able to prioritize the data.

I haven't found the "Engagement", "Awareness" and "Intent" scores to be overly relevant. Meaning, reaching out to organizations who have scored "very high" in any of these categories has not led me to quicker conversations or better leads.

Nothing great about the product. It provides decent data but we have more success with other types of content.

Many of the high intent accounts weren't truly high intent. The support from them was, typical Gartner, horrible.

I like the leads it brings in for us, like the ease of use.

No, no aspects that were difficult to use, not that I am aware of.

I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments.

In the beginning, the biggest con was having to manually upload intent into Demandbase.

Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet.

Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not.

easy to use with good features and filters, 7/10 times desired results were attained

Integration was easy but more filters/information on customers could prove to be useful

The leads provided are converting at a high level.

It would be nice to have more granular filter options for intent leads in the user interface.

It helps us customize and be strategic about accounts we target

That you have to export your list as CSV to see specific website traffic

The team is really great in following up, the process is easy and the quality of data we get is awesome.

Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting.

Thank you, Rola! It's great to see this level of cross-team collaboration, and our team is excited to be a part of your success. If you haven't already, be sure to ask our team about setting up account alerts in your CRM. Account alerts can help you easily notify reps when new accounts matching your ICP are created in their territory and match the best contacts/leads for prospecting.

I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.

Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.

Support was really good, Ike guided us through every step of the process

Nothing really. It didn't work out for us